6. Website Redesign Process Project Definition Site Structure Visual Design Site Development Test & Refine Launch
7. SEO & Website Redesign Process Project Scope Site Architecture Visual Design Site Development Test & Refine Launch Benchmarking Ongoing Updates Celebration + Website Analytics, SEO Analytics + Webmaster Tools + Website Analytics, SEO Analytics + User Tests & Survey Results + User Tests & Survey Results + Continuous Website & SEO monitoring + KPIs, Targets, Benchmarks Project Scope Benchmarking Ongoing Updates Celebration Test & Refine Launch Site Development Test & Refine Launch Visual Design Site Development Test & Refine Launch Project Scope Benchmarking Ongoing Updates Project Scope Benchmarking Celebration Ongoing Updates Project Scope Benchmarking Site Architecture Visual Design Site Development Test & Refine Launch
32. SEO Website Redesign Process Tools Project Stage List of Resources & Tools 1 Project Scope Design Process - www.utexas.edu/learn/designprocess/ Questionnaires - www.web-redesign.com Questionnaire Templates – www.esurveyspro.com Survey tools – www.mailchimp.com www.4qsurvey.com E-mail clients – www.dotmailer.com Integrated Website & SEO Analysis - www.analyticsseo.com Bulk domain name checker - www.databasepower.net Project Management – www.basecamphq.com www.fogbugz.com 2 Site Architecture Webmaster Tools - Google Yahoo Bing W3C Validation - http://validator.w3.org 3 Visual Design Site Design - http://balsamiq.com Initial Testing - http://fivesecondtest.com 4 Site Development Content Management Systems – Drupal Joomla Wordpress Drupal SEO-plug-ins Joomla SEO-plug-ins Wordpress SEO Organising Content – Optimal Sort XML Sitemap generator DIY Video Editor – Animoto Avatars – Site Pal Word of mouth – tweetmeme Add This Community support – Kampyle Get Satisfaction User Voice 5 Testing Usability Testing - Jacob Nielsen Test Designs - Five Second Test User videos - Userfly X-Browser tests - Litmus User behaviour - Crazy Egg User feelings & tasks - Feedback Army Mechanical Turk Functional & Performance – Jmeter Yslow Google Web Toolkit 6 Launch SEO – Analytics SEO , SEO for Firefox PPC – Acquisio , Lyris HQ Blogging - Scribefire Social Media – Tweet Deck Hash Tweeps Ping.fm AddThis Email – Dot Mailer Mail Chimp Lyris HQ PR – Free PR Sites PRWeb PR Newswire Article Marketing – Spin2Submit Video – Tube Mogul 7 Benchmarking Automated SEO Tools Feedback tools - Kampyle.com Get Satisfaction 8 Ongoing Development Ongoing SEO Campaign Management Landing Page Checklist Page Optimisation Tools – Vertster Maxymiser Pagealizer Google Website Optimzer 9 Celebration It’s more fun if you take it offline!