The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.

1. Social Media for Business
21st December 2011

2. Social Media Club Bahrain
Social Media Club connects media makers from
around the world to promote media literacy,
industry standards, ethical behavior and to
share the lessons they have learned.
Bahrain Chapter was founded on 23rd July
2011, where innovators from Bahrain will meet
for monthly events to share, engage and
collaborate with the community on the
issues of social media and technology.
socialmediaclub.org

3. What is Social Media?
Social Media refers to the use of web-based
and mobile technologies to turn
communication into an interactive dialogue.
It takes on many different forms including
magazines, Internet forums, weblogs, social
blogs, micro blogging, wikis, podcasts,
photographs or pictures, video, rating
and social bookmarking.
socialmediaclub.org

4. Social Media Landscape
socialmediaclub.org

5. Social Media Networks
+1300 Social Media Networks Global
socialmediaclub.org

6. Big 5 Social Media Networks Stats
+798 million users
+31 million users Dec. 2011
Dec. 2011 +316,000 users
Dec. 2011
+129 million users +200 million users
Dec. 2011 Dec. 2011
+79,000 users +40,000 users
Dec. 2011 Dec. 2011
+55 million users
Sep. 2011
+170,000 users
Dec. 2011
socialmediaclub.org

7. Bahrain Users Stats @ Facebook

8. The No.1s on Social Media Networks
socialmediaclub.org

9. Why Social Media ?
The rules of promoting your business have changed.
Facebook Marketing and Twitter Marketing are here to stay.
With the advent of Social Media everything has changed. An
online community of Twitter or Facebook users can make or
break your business with their Smartphones. Your company or
service may be getting hundreds or thousands of good or bad
reviews on the new mobile sites, either building up your
reputation or tearing it down without you even knowing it.
Are you taking advantage of the new Social Media, which is in
many ways free or much less expensive than traditional
advertising methods?
socialmediaclub.org

10. Social Media for Business
Social Media
Does Not Work For Business…
Without The Practical Knowledge,
Technology, Tools
And Know-How.
“David Bullock, Co-Author - Barack2.0”
socialmediaclub.org

11. Social Media Strategy
Your Brand
Engagement Brand Loyalty
Brand Personality Product Insights
Customer Service Service Feedback
Your Target
Social Media Strategy
EARNS
ONLINE and OFFLINE Coverage
socialmediaclub.org

12. Social Media for Business
When making purchase decisions,
would you trust a friend, or an advert.?
socialmediaclub.org

13. What should I pay attention to?
Fans: The size, reach, and growth of fans on your
page
Engagement: Fans interacting, engaging with your
content, sharing, people talking about
Community: Managing community, response rate,
key influencers, who your core fans are
Competition: See all of this in context to
what others are doing
socialmediaclub.org

14. What to do ?

Have a mix of content and include
Diverse Content photos, videos along with your
status updates and links

Pay attention to your most
Engaging Content engaging content and replicate
Call to Action
 Don’t be afraid to ask your
fans to like or to take action

Simple, Clear Less is more, keep messages
Messages simple, concise and clear
More and more people ignore One-way-communication
socialmediaclub.org

15. Social Media Marketing
Social Media Marketing must be approached very
different than traditional marketing.
You are not selling your business; you are creating
relationships through communities. If people feel you
are part of their community, they will support you and
recommend you to their friends.
It is truly word-of-mouth marketing at its best.
socialmediaclub.org

16. Social Media Marketing
With first-rate internet marketing and clever social media
your brand can become a global phenomenon. Understand
the tools, use them effectively and be smart. Be a leader and
get the success you deserve.
socialmediaclub.org

17. The Social Media Principles
Be Human: Don’t Just Be Human, Be Yourself
Be Aware: Don’t Just Be Aware, Be Smart
Be Honest: Don’t Just Be Honest, Have Integrity
Be Respectful: Don’t Just Be Respectful, Live by the
Golden Rule
Be a Participant: Don’t Just Be a Participant, Contribute
Value
Be Open: Don’t Just Be Open, Be an Agent of Change
Be Courageous: Don’t Just Be Courageous,
Be Willing to Fail
socialmediaclub.org

18. Social Media
Social Media is tearing down the walls that keep us
apart and changing the rules that have kept us from
being human inside our companies.
Success in this next era, the network age, the social
age, the knowledge age requires you to change your
everything: Attitude, Perspective, Philosophy,
Understanding, & Skillset.
Chris Heuer,
Chairman & Co-Founder – Social Media Club
socialmediaclub.org

19. Thank You
Ali SABKAR
President | Social Media Club Bahrain
Ali.Sabkar@SMCBahrain.org
BBM Pin:258888BF
Twitter.com/SMCBahrain
facebook.com/SocialMediaClubBahrain
facebook.com/groups/SocialMediaClubBahrain
socialmediaclub.org

20. If you get it, share it