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samsung swot analysis

samsung swot analysis 2013

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samsung swot analysis

  1. 1. Lee Byung - chul LEE KUN HEE 삼성그룹, 三星그룹
  2. 2. • Excellence in engineering and producing hardware parts and consumer electronics
  3. 3. • Innovation and design • Focus on environment • Low production costs
  4. 4. • Largest share in mobile phones and 2 place in smartphones sales
  5. 5. • Ability to market the brand
  6. 6. Weaknesses
  7. 7. Weaknesses
  8. 8. Weaknesses • Lack its own OS and software • Focus on too many products
  9. 9. cannibal
  10. 10. Opportunities • Growing India’s smartphone market
  11. 11. Opportunities • Growing mobile advertising industry
  12. 12. Opportunities • Growing demand for quality application processors
  13. 13. Opportunities • Growth of tablets market
  14. 14. Opportunities • Obtaining patents through acquisitions
  15. 15. Threats • Saturated smartphone markets in developed countries
  16. 16. Threats • Rapid technological change • Declining margins on hardware production
  17. 17. Threats • Breached patents • Apple’s iTV launch • Price wars

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