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Palestra SEO - Otimização de Sites (Olhares Múltiplos)

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Palestra de SEO (Otimização de Sites) apresentada no evento Olhares Múltiplos realizado em Balneário Camboriú, Itajaí e Florianópolis. A apresentação foi realizada por Cassiano Travareli (@cassy82).

Publicada em: Educação, Tecnologia, Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Palestra SEO - Otimização de Sites (Olhares Múltiplos)

  1. 1. Otimização de Sites (SEO)Cassiano MurbachTravareli@cassy82Facebook.com/cassy82Gplus.to/cassy
  2. 2. O Que é SEO?
  3. 3. Indexação
  4. 4. Google Webmaster Tools http://www.google.com/webmasters/
  5. 5. Domínio
  6. 6. Canonização de URLs
  7. 7. Código Fonte Customizado
  8. 8. Estrutura do Website
  9. 9. Títulos - <title>
  10. 10. Títulos - <title>
  11. 11. Meta Description
  12. 12. Meta Description
  13. 13. URLs Amigáveis
  14. 14. Conteúdo
  15. 15. Conteúdo de QualidadeGERA ENGAJAMENTO
  16. 16. Defina o Assunto
  17. 17. Conteúdo Textual
  18. 18. Pesquisa de PalavrasChaves
  19. 19. Google Keyword Tool https://adwords.google.com.br/keywordtool
  20. 20. Google Insights de Pesquisa www.google.com/insights/search/?hl=pt-BR
  21. 21. Google Insights de Pesquisa www.google.com/insights/search/?hl=pt-BR
  22. 22. Google Suggest
  23. 23. Negrito / Itálico
  24. 24. Títulos / Subtítulos
  25. 25. Divisão em Tópicos
  26. 26. Links no Conteúdo Externos & Internos
  27. 27. Imagens Elementos - URL - Alt - Title - Legenda - Tamanho (Kb) - Tamanho (Px)
  28. 28. Vídeos
  29. 29. FAQ
  30. 30. A Voz do Usuário
  31. 31. Facilite o Compartilhamento
  32. 32. Conteúdo Relacionado
  33. 33. E Muito Mais…
  34. 34. E Como Ficaria uma Página?
  35. 35. O CONTEÚDO É REI A satisfação do usuário gera: -Links naturais; -Compartilhamentos em redes sociais; -Indicações; -Retorno ao site; -Taxa de Rejeição (Bounce Rate) baixa.
  36. 36. Mas nem só de conteúdovive um site…
  37. 37. Link Building
  38. 38. Análise de Links daConcorrência
  39. 39. Explorando o Google…
  40. 40. Operadores
  41. 41. Exemplos de Aplicaçãofiletype:ppt seo* Apresentações em Power Point de SEOlink:microsoft.com* Amostra de Links que apontam para aMicrosoftrelated:www.microsoft.com* Sites similares a Microsoftsite:www.microsoft.com* Páginas indexadas da Microsoft
  42. 42. Guest Posts
  43. 43. Comentários em blogs
  44. 44. Fóruns
  45. 45. Vídeos
  46. 46. Perguntas & Respostas
  47. 47. Infinitas Possibilidades- Agregadores de Conteúdo (ocioso, dihitt, etc)- Canais de Apresentações(slideshare, slideboom, etc)- Diretórios Nacionais / Locais (hotfrog, novobr, etc)- Submissão de Imagens (flickr, picasa, etc)
  48. 48. Infinitas Possibilidades- Classificados(folha, bomnegócio, sosclassificados, etc)- Bookmarking Sites(delicious, mybookmarks, etc)- Instituições de Ensino(.edu, .gov, etc)- Sites paraColaboração(patrocinadores, doações, etc)
  49. 49. Infinitas Possibilidades- Widgets- Podcasts- Diretórios de PDFs- Sites que aceitam infográficos- Outros (patrocínios, promoções, etc)
  50. 50. Social Search
  51. 51. Rich Snippets Autor Votos ResenhasReceitas Vídeos
  52. 52. Como Implementar?- Alterações no código fonte- Necessário apenas conhecimento básico deHTMLPASSOS1- Escolher o formato de marcação2- Utilizar as marcações no conteúdo3- Testar através da ferramenta Rich SnippetToolGUIA COMPLETO:http://bit.ly/seoolharesmultiplos
  53. 53. Google Analytics http://www.google.com/analytics/
  54. 54. Guias & InformaçãoGuia de Otimização do Googlehttp://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//intl/pt-BR/webmasters/docs/guia-otimizacao-para-mecanismos-de-pesquisa-pt-br.pdf Diretrizes do Google http://support.google.com/webmasters/bin/answer.py?hl=pt- BR&answer=35769 Fórum para Webmasters do Google http://productforums.google.com/forum/#!forum/webmaster-pt
  55. 55. Mensagem Final- Construa bem a base de seu site- Ofereça o que o seus usuários querem- Respeite as diretrizes do Google- Divulgue a sua informação de maneirainteligente- Analise os resultados de suas ações- Colha os frutos de um trabalho bemelaborado
  56. 56. Muito Obrigado a Todos!!! Cassiano MurbachTravareli @cassy82 / @celulaideias Facebook.com/cassy82 Gplus.to/cassy

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