Sell to your best prospects with IDG Connect

1. the premier IT sales lead service
Reach. Connect. Sell. Close.

2. IDG Connect
Sell to your best prospects with IDG Connect
IDG Connect puts more qualified leads into your sales pipeline.
For over four decades, IDG has built the most powerful family of technology brands, including Computerworld,
CIO, InfoWorld, Network World, PC World and Macworld. IDG’s combined media users, print readership, and
event attendees makes up the largest and most potent technology buying audience for your products and
services. Access to these high quality prospects across brands is only available from IDG Connect.
More than six-million technology professionals in the IDG Connect database rely on IDG publications, research
and websites as their strategic resource for technology information, analysis, product reviews and case studies.
These properties are complemented by an array of executive conferences and IT events including, LinuxWorld,
Premier 100 IT Leaders conference, DEMO, Macworld Conference and Expo, The Security Standard, SOA
Executive Forum and the CIO 100. Combining peer interaction with unbiased, actionable information produces
the most engaged and qualified buying prospects.
According to the IntelliQuest CIMS Business Study Fall 2006, IDG is the leader in reaching technology buyers
and influencers with combined reach of Computerworld, CIO, Network World, InfoWorld, PC World and
Macworld totaling 4.3 million technology business influencers.
IDG Brands attract a loyal audience of technology professionals who rely on IDG publications for technology
information. This audience is aggregated and grouped by topic areas of interest. IDG Connect uses email to
promote your digital assets to the most appropriate audience – connecting you to your best prospects to
capture qualified, actionable leads.
Bring buyers and sellers together with IDG Connect
Highly engaged IT professionals learn from your strategic content
Generating qualified sales leads is the focus of every IDG
Connect program and we work closely with technology
marketers to identify the strategic content that will be of
most interest to IT buyers. Whether you have an existing
white paper, webcast, research overview or case study,
or you need IDG to create it, the right content is matched
to the prospects in your technology segment. In every
case we manage your program to create actionable leads
to boost your sales efforts.
The Premier IT Sales Lead Service

3. The Premier IT Sales Lead Service
Reach the right technology professionals
Target your core audience from our database of over 6,000,000 profiles
Identifying the right decision maker is a requirement for creating and implementing a successful direct marketing
program. From senior executives to network managers, IDG Connect enables you to reach the IT professionals
who investigate, recommend and authorize IT purchases. Your offering will reach the right prospects within the
decision making team who have the authority to buy your products.
Connect to the most important IT market segments
Targeting IT decision makers in specific markets delivers better
leads and higher closing rates.
With extensive information collected from our subscriber Sample graph of some
profiles, IDG Connect segments its audience by topic and available market segments
promotes your content to those with an expressed interest
in specific technology areas such as security, networking,
storage, and wireless. A VP of IT responsible for an
organization’s data security may find an intrusion defense
white paper to be helpful, while a Java developer may
express interest in application development content.
We deliver the appropriate content to your entire buying
ecosystem from CIO to developer.
Sell to early adopters in emerging markets
Get to the innovators who are driving adoption of new technologies.
Ready to promote an innovative technology? Are you
looking to establish a market with a new product? IDG
Connect will help you target IT executives and managers
who are driving innovation in the enterprise. Our media
and event brands reach change agents who leverage
technology to create significant business advantages
for their companies. IDG is at the forefront, covering the
latest industry solutions such as Software Oriented
Architecture (SOA), virtualization, Network Attached
Storage (NAS) and wireless technologies such as RFID.
Consequently, IDG Connect is an effective way to
establish your products or services as the definitive leader
in your market segment.
Reach. Connect. Sell. Close.

4. IDG Connect
Connecting buyers to your essential marketing assets
Leverage your strategic content to educate and build brand preference
Your white papers, webcasts, podcasts, case studies, product information
and software downloads serve an important role as buyers move from
awareness, to consideration and purchase. IDG Connect leverages your
investment in strategic content for effective lead generation and
prospect acquisition.
Our outbound email program promotes your content to a targeted opt-in
audience that has indicated an interest in a specific technology area. This
ensures that relevant content reaches the most qualified buyers.
While email-based marketing is a principal component of our audience
engagement model, IDG Connect goes a step further. The IDG Connect
Research Library highlights your content and distributes it across our family
of media web sites, making sure your content is accessible when and where
The IDG Connect IT Research Library
IT professionals are searching for information. The library is an important puts your content assets in front of
complement to outbound marketing and accelerates the success of the powerful buying audience of IDG’s
your program. industry leading brands
White Papers
IT professionals rate white papers among the most useful and educational
sources of information as they consider an IT investment. Ensuring that your
prospects receive a white paper with relevant content builds credibility,
improves consideration and accelerates your sales cycle.
Symantec White Paper
Webcasts
Technology buyers have embraced web-based media as an effective tool to
learn about new technology and the critical issues surrounding technology
solutions. We’ll leverage any of your existing on-demand webcasts or work
closely with an IDG Custom Solutions group to build a compelling and
timely content asset.
Borland Webinar
Strategic Content
We understand that your content extends beyond white papers and
webcasts. Podcasts, case studies, technical articles and product literature
have value when it comes to educating your best prospects and advancing
them through the sales cycle. Our programs leverage all of your valuable
assets to reach multiple influencers at various stages of the buying process.
iRise Podcast on CIO.com
The Premier IT Sales Lead Service

5. The Premier IT Sales Lead Service
Build programs leveraging intelligence and insight
Matching content to every step of the buying process
Through extensive buyer research, IDG Connect in conjunction with IDG Research has built a deep understanding
of the relationship between content consumption and buyer intent. Our most effective programs use multiple
messages and content pieces to target the right message to the appropriate individual. Such programs may
include a strategic overview for executives, ROI analysis for senior level IT decision makers, and product buyers
guides for managers conducting due diligence and competitive analysis. Therefore, you reach all members of the
buying team with a relevant message to help build consensus.
Let IDG experts deliver for you with IDG custom
content solutions
Give prominence to your marketing messages. Leverage the prestige,
integrity and impartiality of our world renowned brands.
If you’re looking to produce content to attract new prospects, IDG provides custom content solutions and will
work with you to develop the most appropriate marketing material to meet your objectives and build a successful
lead generation program. IDG has provided technology news and information for four decades. Our readers have
come to trust what they read, establishing IDG’s credibility that you can leverage with any of our custom
content offerings.
Whether it’s a white paper, executive briefing, hosted webcast, podcast, or custom research that you desire,
IDG provides access to industry experts and analysts to create compelling content, position your company as a
thought leader and expand your marketing reach.
IDC Research Hosted Webcasts & Panels Executive Briefings Podcasts
and Reports
Reach. Connect. Sell. Close.

6. IDG Connect
IDG Connect delivers results
More qualified leads for more sales opportunities
We understand that leads are only good if they end up in your sales pipeline with potential to convert to sales.
All IDG Connect programs are designed and managed around your definition of a qualified prospect. IDG Connect
has delivered measurable results for small and medium-sized technology firms, industry leaders, software
innovators, and global hardware vendors. Our programs are designed to build on your brand, reach the most
relevant and qualified audience and add opportunities to your sales pipeline.
IDG’s award winning media
During the purchase process, IT professionals turn to sources they trust to help make informed decisions. IDG
Connect delivers an audience of potential buyers who rely on IDG brands to provide important information
throughout the process.
IDG publications also outdistanced top business media in reach across corporate IT influencers with large
budgets. By a 2-to-1 margin, IDG has a net reach advantage over business publications among corporate IT
influencers with budgets of more than one million dollars. And IDG has earned more than 120 editorial and design
awards in 2005 which is more than all competitors combined.
• 43 American Society of Business Publication Editors National Awards
• 48 Regional editorial excellence awards
• 23 Tabbies, 5 Neal awards and 3 Maggies
• Computerworld has won the ASBPE business-to-business Magazine of
the Year Award twice in recent years.
The bottom line: Create a constant source of
qualified leads for your sales team and close more
business with IDG Connect.
The world’s most respected IT media company provides access to millions of IT buyers and influencers. Our
technology brands, Computerworld, CIO, InfoWorld, Network World, PC World and Macworld, and events such
as Macworld Conference & Expo and LinuxWorld provide the broadest range of users, developers, managers and
executives. With our one of a kind audience and our unique capacity to design campaigns using your strategic
content, IDG Connect will deliver more prospects who can be nurtured into qualified sales opportunities and
closed business.
IDG Connect works with your marketing team to build programs to emphasize technology thought leadership,
attract interest in a product launch, or highlight successful customer stories. The result is a flow of highly qualified
leads that enables you to establish relevant, ongoing dialogue with your most important prospects. No other IT
media company can match the quality of the IDG Connect audience or the respect those audience members have
for IDG brands.
The Premier IT Sales Lead Service

7. The Premier IT Sales Lead Service
the premier IT sales lead service
For more information on how to leverage the
IDG Connect service, please contact us at:
508. 935.4240
idgconnect@idg.com
With the unparalleled depth, quality and reach of its publications, IDG has built the largest and most respected
portfolio of technology publications inthe world. With more than 300 newspapers and magazines around the
world, IDG informs more people about technology than any other media company. In fact, more than 120 million
people in 85 countries read IDG publications.
IDG’s online network includes 450 Web sites in over 80 countries, reaching more technology buyers with the
broadest network of technology content online. IDG’s online network is also supported by the world’s only 24-
hour global technology news organization.
IDC is the premier global provider of market intelligence, advisory services, and events for the information
technology and telecommunications industries. Over 850 IDC analysts in 50 countries provide global, regional,
and local expertise on technology and industry opportunities and trends.
IDG has the world’s most comprehensive portfolio of technology-focused trade shows, conferences and events.
IDG’s events meet the ever-changing needs of technology professionals across a wide range of industries
and disciplines.
Reach. Connect. Sell. Close.