10. Becoming a personal brand takes 10 steps • Map you functional skills • Research what you offer more • Maintain your authenticity • Choose your 3 most important characteristics • Translate those into identity related terms • Determine your look • Express your slogan • Describe your positioning • Make a communication plan • Practice what you preach!
11. Knowledge Education Experience It all is reflected in your personal brand template Connect with Social Media Presentation Communication Behavior Motives Personality Passion Talents Charisma Style Your Brand Essence
23. PRO ACTIVE BRAND Twitter: @alihadi www.linkedin.com/in/alihadi www.facebook.com/alihadibx http://www.brandchampionsblog.com/my_weblog/2010/01/brand-champion-of-the-day-ali-hadi.html