1. Katy Perry
If You Can Afford Me
A treatment by Bright Star Records
By Alice Gibson and Hannah
Dickinson

2. Concept
This song we have chosen to create a music video to
is very upbeat so we have decided it will include a lot
of fast moving shots and editing techniques. However,
we will also include some slower shots that match the
pace of the music to the song known as thought beats.
Performance & Narrative
The title of our song is ‘If You Can Afford Me’ which
means our music video will have a story which comes
from the main stars point of view about if people can
afford her. The performance of our main star is very
important which is why she will be very confident in
the video.
Our music video will include different locations
including a restaurant, green screen etc. Some of our
shots will include bright colours like shown is some of
Katy Perry’s videos for
example:http://www.youtube.com/watch?v=KlyXNR
rsk4A
We will also take inspiration from Katy Perry’s other
videos like this one where she tells a serious story.
http://www.youtube.com/watch?v=uuwfgXD8qV8
Lighting
We are going to be using natural lighting in locations
like a restaurant. Also we will be using the green
screen, which will give us soft box lighting. This will
make the music video more interesting to watch.

3. Camera
We are going to film our shots with a HD camera and
use a DSLR camera to get some different depths of
field, which will show our range of shots. A lot of our
shots will be close ups of the main star as this is a
typical convention of pop music videos and it follows
Andrew Goodwin’s theory about ‘Star Image’.
Performance
We are going to create a storyboard, which we will
follow as the performance of our music video. This
will include the boy and girl sat in a restaurant.
Throughout the performance the girl will aim the
lyrics towards the boy in the video and also to the
audience by singing to the camera. She will then walk
out of the restaurant and will be filmed walking along
the marina with the boy following.
Style

4. The style of our music video will be modern due to
the locations used. Our locations are in a restaurant,
the marina, which is where the restaurant is, and
using the green screen in college.
Costume
Our music video will include many different costumes
as like some of Katy Perry’s. The costumes our main
star will wear will depend on which location she is in
as we are including a few different ones. Most of the
costumes will be dresses.
Make-Up
The main star of our music video will wear typical
make up which will include mascara, eyeliner etc.
This will fit in with the concept of our music video
with the story we are using throughout it. Also,
typical music videos don’t involve the artist wearing a
lot of make-up.