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Food design: oltre la ricetta :: Food camp Sicilia 2015

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La storia della relazione dell'uomo con il cibo è una straordinaria epica culturale oltre che sociale. Agli albori si trattava della sfida primordiale: mangiare o essere mangiati?
Molto dopo, giusto15.000 anni or sono, con la scoperta del fuoco, l'uomo cominciò a cuocere il cibo, differenziandosi definitivamente da tutto ciò che uomo non era. Qui, secondo l'antropologo Levi-Strauss ha davvero inizio la storia dell'uomo.
Oggi due tendenze sono in atto, interessanti entrambe: ad un consumo spasmodico, veloce e incessante di immagini corrisponde una ricerca di autenticità, di sostenibilità ambientale, recupero delle radici e tempo lento, rappresentative queste ultime di uno stile di vita sano, consapevole e significante.
Ma le cose stanno davvero così?
E' possibile che a dare significato alle immagini, ed alla vita che rappresentano, sia la presenza o l'assenza di un progetto? La capacità di raccontare una storia?
Oltre la ricetta, le rappresentazioni del cibo cosa devono possedere per essere significanti?
Cosa serve per raccontare una storia?
La capacità di sintetizzare in un'immagine molti livelli d'informazioni c'entra nulla?
Tante domande e alcuni esempi, come una ricetta, per fare un piccolo passo insieme oltre la ricetta.

Food camp Sicilia 2015

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Food design: oltre la ricetta :: Food camp Sicilia 2015

  1. 1. OLTRE LA RICETTA Food Camp Sicilia 2015 Anna Amalfi // @ali_lu
  2. 2. OLTRE LA RICETTA Food Camp Sicilia 2015 Pinterest // Anna Amalfi Instagram // @ali_lu Twitter // @ali__lu Facebook// Anna Amalfi Facebook // Glam Food Maniac #FoodCampSicilia #OltreLaRicetta #FoodDesign #GlamFoodManiac
  3. 3. OLTRE LA RICETTA Food Camp Sicilia 2015 lol Bruno Munari
  4. 4. OLTRE LA RICETTAFood Camp Sicilia 2015 L'arancia: esempio naturale di buon design Bruno Munari
  5. 5. OLTRE LA RICETTAFood Camp Sicilia 2015 funziona alla perfezione! Bruno Munari
  6. 6. OLTRE LA RICETTAFood Camp Sicilia 2015 L'arancia di Munari: esempio naturale di altre cose che quelli bravi trovano nel cibo questo lo penso io, attenzione!
  7. 7. OLTRE LA RICETTA Rappresentazione della ricetta La possibilità di convogliare più informazioni Le storie più affascinanti Anna Amalfi // @ali_lu Food Camp Sicilia 2015
  8. 8. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti David Schwen Pantone food matches
  9. 9. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti Carl Kleiner // IKEA//
  10. 10. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti Sonia Rentsch Mixologyn
  11. 11. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti Martin Creed // Pierre Gagnaire // Sketch restaurant
  12. 12. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti Moe Takemura The foreign Japanese kitchen
  13. 13. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti Irving Penn Frozen Foods NY, 1977
  14. 14. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli ingredienti N. Luther, P. Becker Recipes into the air
  15. 15. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti G. Iacchetti, P. Ragni Moscardino // Pandora //
  16. 16. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Sakir Gökçebag Edible Art, Apples
  17. 17. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Sakir Gökçebag Edible Art, Green beans
  18. 18. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Jin Hyun Jeon Tableware as sensorial stimuli
  19. 19. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Jin Hyun Jeon Tableware as sensorial stimuli
  20. 20. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Jin Hyun Jeon Tableware as sensorial stimuli
  21. 21. OLTRE LA RICETTA Food Camp Sicilia 2015 Gli strumenti Jin Hyun Jeon Tableware as sensorial stimuli
  22. 22. OLTRE LA RICETTA Food Camp Sicilia 2015 La tecnologia Jeanne Kytaneen 3D printed food
  23. 23. OLTRE LA RICETTA Food Camp Sicilia 2015 La tecnologia G. Giugiaro Marrille // Voiello//
  24. 24. OLTRE LA RICETTA Food Camp Sicilia 2015 Il gioco Hong Yi 31 Days of Creativity with Food
  25. 25. OLTRE LA RICETTA Food Camp Sicilia 2015 Il gioco Allison Supron Play
  26. 26. OLTRE LA RICETTA Food Camp Sicilia 2015 Il gioco Bento box Corea
  27. 27. OLTRE LA RICETTA Food Camp Sicilia 2015 Il gioco Lee Samantha Red riding hood
  28. 28. OLTRE LA RICETTA Food Camp Sicilia 2015 Il gioco Aboong Seoul
  29. 29. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Hargreaves & Levin Map countries most popular food
  30. 30. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Hargreaves & Levin Map countries most popular food
  31. 31. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Ryan MacEachern Design for food/
  32. 32. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Vanessa Rees Fries
  33. 33. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Hanna Dollery blog
  34. 34. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Concept packaging
  35. 35. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Martì Guixé I - Cakes
  36. 36. OLTRE LA RICETTA Food Camp Sicilia 2015 Le informazioni Paolo Ullian Golosimetro
  37. 37. OLTRE LA RICETTA Food Camp Sicilia 2015 Le emozioni Isabella Vacchi Monochrome
  38. 38. OLTRE LA RICETTA Food Camp Sicilia 2015 Le emozioni Isabella Vacchi Monochrome
  39. 39. OLTRE LA RICETTA Food Camp Sicilia 2015 Le emozioni Irving Penn Still life with watermellon NY 1947
  40. 40. OLTRE LA RICETTA Food Camp Sicilia 2015 Le storie Festa di S. Giuseppe Sclafani Bagni (Pa) 2012
  41. 41. OLTRE LA RICETTA Rappresentazione della ricetta La possibilità di convogliare più informazioni Gli ingredienti Gli strumenti per preparare e gustare La tecnologia Il gioco Le emozioni Le storie Food Camp Sicilia 2015
  42. 42. OLTRE LA RICETTA Food Camp Sicilia 2015 Grazie :-) ad Ornella Daricello in particolare
  43. 43. Food Camp Sicilia 2015 Pinterest // Anna Amalfi Instagram // @ali_lu Twitter // @ali__lu Facebook// Anna Amalfi Facebook // Glam Food Maniac #FoodCampSicilia #OltreLaRicetta #FoodDesign #GlamFoodManiac Ci vediamo in rete? OLTRE LA RICETTA

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