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Marketing to Hispanics with
“Hector from accounting can run this
campaign, Im pretty sure he speaks Spanish…”
Digital marketing for the U.S. Hispanic & Latin American markets
alcancemg.com | 415.625.5130
Finding the interests of your Hispanic market can
be difficult. Here are some tips to help you out
when generating content:
57% of Hispanics always go to the
internet to look for deals compared to
43% of the general market.
72% of Hispanics prefer an online
product rating over a friends opinion.
17% of US Hispanics are Twitter Users.
Hispanics are more
likely to learn about
brands and purchase
Hispanics are a very
social group with
high usage of social
46% of Online Hispanics are under 35.
32% of Hispanics access the internet
through smart phones compared with only
20% of the General Market.
Hispanics are nearly 2x as likely to search
the internet with an iPhone
compared with the general market.
Hispanics are younger
and adopt online
trends more quickly.
Why Use Social Media?
The “Do’s” and “Don’ts”
Post inaccurate Spanish and
No Google Translate
Grammar is essential, use accents
Spanish profile with links to
What good does it serve the Spanish speaker?
. Bi-Lingual (equal or nearly)
. Immigrant as child or young adult
. Many Hispanic cultural practices
. English dominant (nearly no Spanish)
. Born in US; 3rd+ generation
. Few Hispanic cultural practices
. English preferred (some Spanish)
. Born in U.S.; 2nd generation
. Some Hispanic cultural practices;
. Spanish dominant (nearly no English)
. Recent immigrant as adult (less than10
. Primarily Hispanic cultural practices
. Identify with home country
more so than the U.S.
There are 5 main groups of Hispanics today.
You must consider which groups you are marketing to
for your campaign.
Know Your Audience
. Spanish preferred (some English)
. Immigrant as adult, have been in
the in the U.S. 10+ years
. Pre-dominant Hispanic
Other Forums have their strengths
For U.S. Hispanics,
Facebook and Twitter
Hispanics over index on
Dominates Brazil for social networking
A Community specifically for LatinosExperencing a growth spurt; 10 % growth
Traditionally popular with Hispanics
Social Media Listening Tools
Use tools such as HootSuite and
Use Data from Hispanic
marketing and PR firms
Pew Hispanic and Social Media
Spanish are good places to start.
Not just a straight translation from English
Why Market to Hispanics?
Current Population of
(17% of all U.S. Population)
By 2050, 33% of
Americans Will be
By 2013 US Hispanic purchasing
power should exceed
Income is $50K+
Here are 4 great reasons:
1 2 3 4
“Why Marketing to Hispanics
With Social Media Works”
Infographic brought to you by: Source:
10% of online Hispanics have recently
checked in compared to 3% of white
54% of Hispanics regularly use
Facebook compared with only 43% of