Reaching Hispanics across every devide. Globally
Media Kit
NETWORK OVERVIEW OF SERVICES

The Network
Who is Adtango?
Why Adtango?
Adtango is the makeover of the Acento Hispano network founded by native Spaniard Pedro Bringas. Adtango has emerged
as a best in breed Hispanic advertising network dedicated to bringing Hispanics and advertisers together through digital media.
With offices in San Francisco and Los Angeles, we bring decades of experience in advertising and Hispanic markets to bear in
our comprehensive solutions for advertisers.
Premium inventory, global reach, cross channel targeting, and advanced optimization are just some of the reasons
Adtango stands out.
Not just another network with reach inventory through ad exchanges, Adtango fosters direct relationships with mobile and web
publishers from the Americas to Spain.

Global Reach

Hispanic Content
• Hispanic focused
• Spanish, English and Portuguese language
• Content specific to the different types of
Spanish spoken worldwide.

Cross Platform
• Desktop
• Mobile
• Connected TV

Media Types
• Banners
• In-stream
• Native
• In-app
• Text
• Rich Media

Desktop
• Top Publishers from the Americas to Spain and beyond
• All verticals and IAB supported formats
• Transparent
• In-banner or in-stream
• Site level retargeting, channel level retargeting
• Properties shown to outperform industry benchmarks
in terms of engagement and action
• In-banner, rich media, in-stream

Mobile
In-app
or mobile
web
- Banners
- Video
- Rich media
- Voice
Top
publishers IOS and
Android

• First comprehensive Exchange exclusively for Hispanic
content creators and marketers
• Over 2,500 web properties represented in
Adtango Exchange, and growing.
• Deal ID supported
• RTB enabled
• Integrated with Lotame and Bluekai for
advanced targeting.
La Tienda – Hispanic Exchange

CPM
Monetize branded content across global markets, intelligently connecting with your
target audience.
Display
We provide advertisers true reach in key Hispanic demographics across mobile and desktop in brand safe environments.
• In banner
• Standard IAB Units
• Creative Optimization
Video
• Video
• In Stream
• Click or Tap to Play, Auto Play, Roll Over, Incentivized.
• Expandable Player
• CPM, CPV, CPVC
• Tailored KPI
• Full Transparency
• Advanced Optimization
• Audience Segmentations
• Custom KPI
• Advanced Delivery Optimization

Retargeting
Targeted Programs, Industry Specific
Retargeting
Adtango offers clients proven retargeting models on cost-plus basis.
Our goal is to maximize client’s ROAS by minimizing the
spend needed to drive conversions. We leverage both first
and third party data to create audiences and target those
audiences in an effective, transparent fashion.
• Site level
• Category level
• Product level
Data
• First Party: CRM
• Third Party:
• Product level

Social
Video
Extend your YouTube Reach while driving organic lift within YouTube.
• Long/Short form
• YouTube Attribution
• CPV
• Fully transparent site list
• Brand Safe
• Robust audience data
• Timely, comprehensive campaign reporting
• Meaningful data analyses

Social
Retargeting
Extend your Facebook Reach and Drive ROAS.
• Embedded Video
• Banners and Text Ads
• CPV
• Blacklist, Brand Safe
• Robust audience data
• Timely, comprehensive campaign reporting
• Meaningful data analyses

Social
Native
• 100+ Passionate Hispanic bloggers with
authentic and engaged audience
• In page content with Call to Action
• Audience tagging for Retargeting
• Premium Placements
• Social Amplification
• Detailed Reporting
Hispanic
Bloggers

Content Channels
Native
• Food & Drinks
• Games
• Health
• Hobbies & Leisure
• Home & Garden
• Internet & Telecom
• Jobs & Education
• News
• People & Society
• Pets & Animals
• Real Estate
• Sports
• Travel
• Arts & Entertainment
• Automobiles
• Lifestyle & Beauty
• Business & Finance
• Computer & Electronics

Programmatic Audience
Targeting for DSPs and Trading Desks
Buy audience from Adtango
• Capitalize on Adtango’s rich database of audience data for custom segmentation and reach.
• Any vertical, any channel
• On and off network
• Scientific constructs of inferential segments such as intenders and enthusiasts
• Look-alike modeling
• Use Deal ID to access Adtango audience segments programmatically
– Intenders
– Enthusiasts
– Influencers

www.adtangomedia.com
Mark De Castro
Tel. +1.949.573.0637
mark@adtangomedia.com
Thanks for
the Opportunity!
Thanks for
the Opportunity!
Reaching Hispanics across every devide. Globally