2. today

3. today
stock photography
has three main
benefits

5. it’s

6. it’s
cheap

7. it’s
cheap
fast

9. and...

10. and...
if you know what
you’re looking for,
chances are good
you’ll find it.

13. but...

14. but...
What if we could add a
new benefit of using
stock photography?

16. by

17. by
using something that
already exists

19. but

20. but
no one is talking about

21. sustainability

23. we try

24. we try
to eat organic food, drink
from recycled bottles and
reuse as much as possible,
reducing waste

25. but...

27. to take this photo

28. to take this photo

29. to take this photo
five people travelled 150
miles, used 15 electrical
lights, three cars, and
used more than 50 non-
rechargeable batteries

30. to take this photo
five people travelled 150
miles, used 15 electrical
lights, three cars, and
used more than 50 non-
rechargeable batteries

32. and yet...

33. and yet...
it was only used once

35. on page 245

36. on page 245
in an annual report

38. Thinkstock enables

39. Thinkstock enables
images to be used
multiple times

41. let’s promote this

42. let’s promote this
in a way that redefines
reuse of images into
something positive

44. let’s

45. let’s
encourage that the
same image is used
several times

47. this is how it works

49. when companies

50. when companies
purchase the rights to
use an image

52. they can make

53. they can make
the image available for
charitable organizations
and non-profits

55. allowing

56. allowing
the charities to use the
image for free to
promote their cause

58. so

59. so
each image is used
more than just once

61. we brand

62. we brand
this effort with a logo,
where we reuse
Thinkstock’s logotype

66. and call this

67. and call this

68. and call this
by

70. the logo

71. the logo
works as a badge that
companies can put on
their website

73. and show

74. and show
that they make
sustainable choices
even with their creative
assets

77. even if the

78. even if the
company chooses to
create their own original
images they can still
participate

80. Thinkstock.com

81. Thinkstock.com
will work as a platform
where companies,
photographers and
agencies can donate
their photos

83. on Thinkstock.com

84. on Thinkstock.com
every photo donated to
charity is marked with
the badge

86. and the

87. and the
more each photo is
used, the greener the
badge gets

91. an idea

92. an idea
built on and around
the product

94. making it

95. making it
a facilitator of a new
type of donation

97. enabling people

98. enabling people
to use their resources in a
more sustainable way

101. by

103. putting pictures to good use