3. HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO
I’M ALEYDA SOLIS,
INTERNATIONAL SEO CONSULTANT,
HEAD OF DIGITAL STRATEGY AT WOORANK
#contentcuration AT #smxmuenchen by @aleyda from @woorank
4. LET’S TALK ABOUT CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
5. IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
6. it’s a fundamental ingredient of your seo
#contentcuration AT #smxmuenchen by @aleyda from @woorank
7. #contentcuration AT #smxmuenchen by @aleyda from @woorank
http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931
but it needs to be OF *quality*
12. #contentcuration AT #smxmuenchen by @aleyda from @woorank
“CONTENT CURATION” CAN PROVIDE YOU A SOLUTION
Hey Girl,
i can help your content to become relevant, attractive,
useful, timely, engaging and aligned with your goals
13. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHAT IS CONTENT CURATION?
“Content curation is the process of collecting, organizing and displaying
information relevant to a particular topic or area of interest.”
14. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
15. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
22. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Your own MOST SHARED content
Most shared content
in Social Networks
Anchor text used to link
the most shared pages
23. #contentcuration AT #smxmuenchen by @aleyda from @woorank
in the most popular networks
Percentage of content shared
per social network
24. #contentcuration AT #smxmuenchen by @aleyda from @woorank
it’s time to spy
Percentage of content shared
per social network
Now crawl your competitors site
and integrate it all!
26. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Your OWN & your COMPETITORS MOST LINKED CONTENT
Remember it’s a reference not
about “absolute” numbers
44. #contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content
Supply
Content
Demand
What differentiates this content from the rest?
45. #contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content
Supply
Content
Demand
What differentiates this content from the rest?
Length
Format
Purpose
Topic
Style
Type
46. #contentcuration AT #smxmuenchen by @aleyda from @woorank
AND THE UNFULFILLED DEMAND
Content
Supply
Content
Demand
Length
Format
Purpose
Topic
Style
Type
What’s the unfulfilled demand with the relevant characteristics
47. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE?
Content
Supply
Content
Demand
Length
Format
Purpose
Topic
Style
Type
What’s the unfulfilled demand with the relevant characteristics
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
49. #contentcuration AT #smxmuenchen by @aleyda from @woorank
THANKS HANNAH!
Check it out: https://www.distilled.net/blog/the-content-matrix/
WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?
52. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
53. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
54. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
Channel Promotion Timing Format
74. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar-
curatacontentmarketingworld2013
AND SOME MORE RESOURCES
76. #contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
Find it at http://www.searchenginejournal.com/guide-content-
curation-seo/80773/
78. vielen Dank!
#contentcuration AT #smxmuenchen by @aleyda from @woorank
YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo
79. images under creative commons
http://www.flickr.com/photos/seeminglee/4041872282/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/nathaninsandiego/5465079549/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/timtom/6837380785/
http://www.flickr.com/photos/no1nos/12796459964/
http://www.flickr.com/photos/afagen/3002609890/
http://www.flickr.com/photos/tlimphotography/9551905429/
#contentcuration AT #smxmuenchen by @aleyda from @woorank