4. TYPES: SOCIAL MEDIA
• Social Networks • Everything else
• Facebook • Campaigns
• Twitter • Blog
• Google + • Newsletters
• Pinterest • Forums
• Linkedin • Video Channel
• Meetup ...
5. GOALS: SOCIAL MEDIA
• Increase downloads/installs/sales etc.
• Promote consistent brand identity
• Marketing: Interaction with user base
• Product: Feedback on new designs/product/features
• Customer Service: Interaction with user base
• Education: Practical education of users about product
7. SOCIAL NETWORKS: FACEBOOK
Why this works?
• Fun content
• Culturally relevant to user base and brand Ultimately Red Bull understands its
users and is creative in sustaining
• Ambassadors interaction.
• Fun Facebook Games Apps: Red Bull Arcade
8. SOCIAL NETWORKS: FACEBOOK
Main Difference from your personal Facebook
• Content is geared towards users
• Content is tested on effectiveness of
engagement
• Brand identity is thought out
9. CREATIVE USAGE: TAKE THIS LOLLIPOP
Why this works?
• Incentivization: Dare
• Culturally relevant since it launched around Halloween
• Controversial Ultimately this campaign got 10M
likes in one month.
• Personalized content
• Easily shareable = viral
10. CREATIVE USAGE: TAKE THIS LOLLIPOP
Social Media can be used in innovative ways
• Think about your messaging. What do you want to get across?
• Think about the timing of the campaign. Is this culturally relevant and contemporary?
• Think about the platform you are using. How can you best use it?
• Think about how to encourage people to play and spread. What are the reasons you interact with
social media?
13. 15K FANS IN 10 DAYS
• iPad Launch Facebook
Campaign
• Campaign: Leave comments on our wall
why they love Dolphin Browser. Most
creative response wins.
• Prize: 3 iPads
• End result:
• 15K new fans
• Social Proof
• New product launch
14. LESSONS LEARNED
• Each campaign should have only one goal
• Make it simple for people to interact
• Funnel everything one place
• Be flexible with the unexpected
16. THE LEAN STARTUP
• Idea: Create a hypothesis and
break down into many
hypotheses
• Build: Code or create product
• Measure: Check data against
hypothesis
• Learn
• Start again: Revamp
hypothesis/product/business plan
17. HOW TO USE SOCIAL MEDIA
FOR BUSINESSES
• Know your audience
• Create a plan: Highlight main strategies and objectives
• Curate your content
• Test. Measure. Test. Measure. It’s free!
• Interact as the brand
• Understand different uses for different platforms
• Be creative
Ask them about their personal engagement with social media: \n- How many of you are on a social network? \n- How many of you are on 2 or more? \n- How many of you are on 4 or more? \n- What social networks do they use? Why?\n- Why do they use them?\n\n
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-Ambassadors like skateboarder Ryan Sheckler and snowboarder Shaun White\n
-Ambassadors like skateboarder Ryan Sheckler and snowboarder Shaun White\n
-Ambassadors like skateboarder Ryan Sheckler and snowboarder Shaun White\n
-Ambassadors like skateboarder Ryan Sheckler and snowboarder Shaun White\n
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- Promote different methods of social interaction\n
