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Hult Marketing Club
Guerilla Marketing
What is Guerilla Marketing?  “Unconventional marketing intended to get maximum results from minimal resources” Jay Conrad
Why is it different from other forms of marketing?  Let’s look at case studies
Why were they effective? Absolut  Nike Ikea Libresse Super Glue Levis SIXT Volkswagen
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Hult Marketing Club Meeting: Guerilla Marketing 06.02.11