1. 12:55 - 13:10 EST
"Innovation in Fashion Brands Metaverse Shopping Experiences" Ruben Sananes, CEO
& Founder at IMRSIVE
13:10 - 13:25 EST
"NEOMODEST: Inclusive, Accessible, Decentralized Metaverse Fashion" Afroja K,
Founder at NEOMODEST
13:25 - 13:40 EST
13:25 13:40 EST
"XTENDED iDENTiTY: The Experiential Digital Fashion Lab" Xing Yunjia, Co-Founder at
XTENDED iDENTiTY
13:40 - 13:55 EST
“GAD (Garment Automated Digitisation)” Pietro Dalpane, CEO & Co-Founder at
D G
DeepGears
13:55 - 14:10 EST
"Fostering Interoperable Digital Fashion Through Graphics Technology" Se-Joon Chung,
CEO & Co-Founder at AForm
14:10 - 14:25 EST Coffee Break
14:25 - 14:40 EST
“3D Garment Creation to Simulation - Connecting Digital Fashion with Digital Human”
K th R CSO t ti
Kenneth Ryu, CSO at z-emotion
14:40 - 14:55 EST
"A Luxury Fashion Brand & Web3 Marketplace" James Costa, Founder at Clubhouse
Archives
14:55 - 15:10 EST
"Marketing Digital Fashion with Avatar Generated Content" Diego Rios, Founder at
Animalz
15:10 - 15:25 EST
"CreatedBy DAO: A Phygital NFT Ecosystem" Tom Wallace, Founder at CreatedBy DAO
15:25 15:40 EST
Schedule
12:00 - 12:10 EST
"Introduction" Alex G. Lee, CEO & Founder at TechIPm
12:10 - 12:25 EST 15:25 - 15:40 EST
"MaisonDAO: Decentralized Digital Fashion Brand and ArtTech Collective" Elena
Nazaroff, Co-Founder at MaisonDAO
15:40 - 16:05 EST
"Browzwear Innovative 3D Digital Fashion Solution" Afsha Iragorri, 3D Fashion Designer
12:10 12:25 EST
“JENS LAUGESEN X METASENS Digital Collaboration in London Fashion Week” Jens
Laugesen, Founder at JENS_LAUGESEN DESIGN ADVISORY
12:25 - 12:40 EST
"Ecoolska: Phygital Sustainable Fashion Brand" Olska Green, Founder at Ecoolska
12 40 12 55 EST
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g g g
at 3D Fashion Solutions
16:05 - 16:20 EST
“Innovative 3D Digital Fashion Design” Olesya Pupchenko, Director at Global Rise Group
12:40 - 12:55 EST
"WEARSPACES: Dress like a game-changer in Metaverse & IRL" Julien Chmilewsky, Co-
Founder at WEARSPACES

2. Metaverse Fashion
O i
Overview
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3. Metaverse Fashion Challenges & Opportunities
The fashion industry represents the estimated global revenues of $1.5T.
The global counterfeiting industry is expected to hit the $4.2T mark by 2022.
References
The fashion industry lost more than $50B in 2020 due to the sale of the counterfeit products:
Clothing appears to be the most counterfeited product followed by cosmetics and personal care, watches and jewelry, handbags and luggage.
The COVID-19 pandemic accelerates the digital transformation globally, and the fashion industry is no exception.
Citi expects the metaverse economy as large as $13T by 2030 and Gartner predicts that 25% of people will spend at least one hour a day
Citi expects the metaverse economy as large as $13T by 2030, and Gartner predicts that 25% of people will spend at least one hour a day
in the metaverse by 2026.
The creator economy has already exceeded a $100B market size. The NFT
market reaches $1.05T. The wearable NTF market is expected to be $11B in 2022.
Fashion industry lends well to the metaverse where the ecosystem includes metaverse fashion digitalization, metaverse fashion house/brand,
h i l f hi h d f hi k l il d h f hi k i d i
Phygitalwear, metaverse fashion show and metaverse fashion marketplace/retail, and the metaverse fashion market is expected to increase
up to $55B by 2030.
As sustainability became the mainstream business the anti-sustainability and anti-circularity nature of the fashion business place
As sustainability became the mainstream business, the anti sustainability and anti circularity nature of the fashion business place
the sustainability as the top priority agenda in the fashion business practices.
Fashion digitalization and the metaverse fashion can be a potential solution for mitigating the anti-sustainability and anti-circularity nature
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of the fashion business.
Gen Z and Gen Alpha become the future big spenders and sustainability advocates in fashion.

4. Metaverse Fashion Ecosystem
y
Metaverse Fashion Value Chain
Fashion Design Digitalization Solution
Browzwear (https://browzwear.com); CLO Virtual Fashion (https://www.clo3d.com); Masterkey (https://www.masterkey.com.tr/)
Metaverse Fashion House
Fabricant (https://www.thefabricant.com/); Republiqe (https://republiqe.co/pages/digital-fashion)
Metaverse Fashion Marketplace
DressX (https://dressx.com); Tribute Brand (https://tribute-brand.com); RSTLSS (https://rstlss.xyz); Meta (https://about.facebook.com)
Web3 Fashion Protocol
Digitalax (https://www.digitalax.xyz); THE DEMATERIALISED (https://thedematerialised.com); Arianee (https://www.arianee.org); Boson Protocol (https://www.bosonprotocol.io)
M t F hi Sh /Sh
Metaverse Fashion Show/Showroom
ALTAVA Group (https://altava.com); ORDRE (https://www.ordre.com); Style.me (https://style.me)
Metaverse Fashion Brand
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eta e se as o a d
Balenciaga; Gucci; Burberry; Ralph Lauren; Dolce & Gabbana; Forever 21; Zara; Tommy Hilfiger; Prada

5. Developing Sustainable Metaverse Fashion Ecosystem: Issues & Requirements
Monetization Potential
Although digital fashion assets (e.g., wearable NFTs) can be the new revenue streams, monetization opportunities are not fully explored yet
(still targeting specific NFT/game mania community, not fashion consumers in general).
References
(s a ge g spec c /ga e a a co u y, o as o co su e s ge e a )
-Development of innovative experience value propositions for consumers’ engagement is required (e.g., a digital cloth should have a
personalized experience tied to it).
-Design of NFTs for providing long-term utilities to unlock deeper relationships and create more shared values with customers is required
(.e.g., utility NFTs for various value additions).
Limited Quality
C ’ t ti f th di it l f hi h hi h th h t’ ibl t d ith t d ’ t t f th t t h l
Consumers’ expectations of the digital fashion are much higher than what’s possible to do with today’s state-of-the-art technology.
-Quality control for providing minimum required look and feel (depending on various metaverse platform) should be provided.
Legacy/Web2 + Digital/Web3 Fashion Business Integration
egacy/ eb g ta / eb3 as o us ess teg at o
Digital fashion should be considered as an addition of physical fashion.
- As our real and virtual lives converge in the metaverse we need to acknowledge how one impacts the other.
Simple ways of embracing digital/web3 fashion business for legacy/web2 fashion business are required.
Sustainability Issue
Although digital fashion can mitigate somewhat the anti-sustainability/circularity nature of fashion business, it can not solve fashion’s
i h t t i bilit / i l it i
inherent sustainability/circularity issues.
-Digital fashion should be integrated with physical fashion to affect fashion business practice
Ecosystem Players Integration
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cosyste aye s teg at o
Fashion communities supporting integration of metaverse fashion ecosystem players are need to be formed and operated.

6. Metavere Fashion
NFT M ti ti
NFT Monetization
Overview
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7. Metaverse Fashion NFT Monetization Platform Architecture
Metaverse Fashion NFT Monetization Platform Architecture
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8. NFT Monetization
NFT Monetization
Sales
A NFT, which represents a physical/digital asset (ownership certification), can be monetized through the primary sales and secondary sales on marketplace. Popular NFT
marketplaces include OpenSea Binance Lucky Block Nifty Gateway Foundation and Rarible
marketplaces include OpenSea, Binance, Lucky Block, Nifty Gateway, Foundation and Rarible.
*NFT sales do not mean the ownership transfer of the underlying physical/digital asset automatically. For the ownership transfer, an in-built smart contracts for the NFT
may specify the ownership transfer but this is currently the exception and not the rule Usually NFT ownership means you have the token can display the token and can
may specify the ownership transfer– but this is currently the exception and not the rule. Usually, NFT ownership means you have the token, can display the token and can
authenticate your token ownership.
Licensing
Licensing
A NFT, which represents the intellectual property (IP) rights of a physical/digital asset, can be monetized through the licensing for royalty incomes.
*References for NFT licensing processes and legal issues:
References for NFT licensing processes and legal issues:
A Survey of NFT Licenses: Facts & Fictions (https://www.galaxy.com/research/insights/a-survey-of-nft-licenses-facts-and-fictions/)
Copyright Vulnerabilities in NFTs (https://medium.com/initc3org/copyright-vulnerabilities-in-nfts-317e02d8ae26)
Financing
NFT IPs can be pooled to use as asset-backed securities for securitization financing from institutional investors. NFTs also can be pooled to use as collaterals for DeFi
money markets (NFT+DeFi = NFTFi)
money markets (NFT+DeFi NFTFi).
*References for NFT financing:
Can I interest you in NFT² Sir? (https://volquant.medium.com/can-i-interest-you-in-nft%C2%B2-sir-3c9c1b4caf19)
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Can I interest you in NFT Sir? (https://volquant.medium.com/can i interest you in nft%C2%B2 sir 3c9c1b4caf19)
A detailed analysis of NFT financialization: how to unleash the greater potential of NFT? (https://coinyuppie.com/a-detailed-analysis-of-nft-financialization-how-to-unleash-
the-greater-potential-of-nft/)

9. NFT Valuation
NFT Valuation
Floor Price
The NFT floor price is the lowest listed selling price for a NFT within an NFT collection on NFT marketplaces.
Market Approach
For a digital collectible/artwork NFT, a value can be evaluated based on recent comparable (similar asset characteristics) transaction price on NFT marketplaces.
*A good valuation reference for artwork NFTs:
NFT Valuation Guide (https://www.clearrating.com/resources/nft-valuation-guide)
Income Approach
A value can be evaluated based on regular cash flow generation potential through IP licensing and other income generating activities.
A good example is the music licensing royalties.
Prediction
A value can be evaluated based on available historical market price data to predict current and future NFT values.
Experts’ View
A value can be evaluated based on (a cloud sourcing) experts' evaluation by incentivizing honest answers.
*Upshot (https://upshot.xyz/) provides the NFT price predictions based on available historical market price data using machine learning models. Upshot also provides the
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NFT appraisals by asking its decentralized user base to compare collectibles.

10. NFT Value Development
p
Scarcity
A NFT issuer can develop the scarcity by designing NFT with some rare features/characteristics and controlling NFT supply and demand. NFTs that are issued by well-
known brands/celebrities/community supports/fandoms/reputations/popularities also can add the scarcity.
*NFT scarcity evaluation solution:
Rarity.Tools (https://rarity.tools/)) and Rarity Sniffer (https://raritysniffer.com/) provide a ranking of the scarcity of individual collectible NFTs and how rare any NFT is
within their collection.
Utility
An utility NFT enables an underlying application that provides some economic utilities through a real-world use case. NFT utilities include providing direct economic values
to NFT holders (e.g., monetary return/rewards/redeemabilities/incentives/benefits) and/or functionalities (e.g., VIP membership/access pass/passport to exclusive
experiences/events/communities/products/real estates) and/or diverse applicabilities (e.g., applications in metaverse/gaming/fashion/retail/sport/finance/music ...) and/or
sustainabilities (e.g., life cycle management of a product) and/or technical features (e.g., dynamic/consumable/composable NFT; interoperability).
*A good reference for the utility NFT:
Here are the top NFTs with Utility (https://supplain.io/news/top-nfts-with-utility)
Sustainable Tokenomics
A good token economic system design enables a better NFT liquidity, and thus, an economically sustainable NFT ecosystem , which significantly affects the long-term
economic value of NFT holders.
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*High liquidity provides an ability/opportunity to realize the expected/market value from a sale in a reasonable time frame.

11. NFT Finalcialization
NFT Finalcialization
NFT financialization refers to bringing NFTs closer to financial use, mostly, by making NFT useful in DeFi protocols. NFT financialization is the most important element of NFT
monetization innovation to overcome the low liquidity and high price volatility of almost all NFTs currently.
NFT Fractionalization splits a NFT into smaller fungible tokens that represent partial ownership of the NFT. The NFT is locked in a smart contract and the ownership remains
with the original holder. Fractionalization can unlock liquidity for NFT owners and cheapens access to valuable NFTs, and improves the NFT market spectrum. An issue with
fractionalization is a reconstitution after ractionalization. Buyout auctions alleviate the reconstitution problem to some extent.
*NFT fractionalization protocols: NFTX (https://nftx.io/), Fractional (https://fractional.art/), NFT20 (https://nft20.io/), Unic.ly (https://www.unic.ly/), Szns (https://www.szns.io/)
NFT Lending uses NFT as collateral for loans. In peer-to-peer lending, borrowers and lenders manually negotiate and come to an agreement for loan terms such as duration,
interest rates and loan-to-value ratios in a peer-to-peer fashion. This lending enables a customizable loan terms without a need to rely on price oracles. Because the matching
process is manual time-to-liquidity may be slow. In peer-to-pool lending, liquidity providers fungible tokens into pools and borrowers take up loans from these pools
instantaneously. Borrowers should put up their NFTs as collateral by locking them in smart contracts (digital vaults). This lending, however, must rely on price oracles to
automate loan terms.
*Peer-to-peer NFT lending protocols: NFTfi(https://www.nftfi.com/), Arcad (https://www.arcade.xyz/), MetaStreet (https://metastreet.xyz/)
*Peer-to-pool NFT lending protocols: Bridgesplit (https://www.bridgesplit.com/), BendDAO (https://www.benddao.xyz/en/, PINE (https://pine.loans/), JPEG’d (https://jpegd.io/)
NFT Rental market is where NFT owners can rent out their NFTs to receive income and renters can rent NFTs to use but without owning them. In collateral renting, renter
has to put up collateral to rent the NFT to use (e.g., reNFT (https://www.renft.io/). Collateral-free renting separates ownership and utility of an NFT (e.g., IQ Protocol
(https://iq.space/#top).
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NFT Price Discovery uses AMMs (Automated Market Makers)/bonding curves for an automatic price discovery in DeFi exchange liquidity pools (e.g., Uniswap and Sushiswap).
*NFT Price Discovery protocols: Sudoswap (https://sudoswap.xyz/#/), Pilgrim (https://pilgrim.money/), Rootswap (https://rootswap.xyz/)

12. NFT Financialization Ecosystem Comparison
NFT Financialization Ecosystem Comparison
Nichanan Kesonpat: https://medium.com/1kxnetwork/show-me-the-liquidity-evaluating-nft-financialization-methods-f3c30bf8f08c
GBN: https://www.gbv.capital/insights/sx1yoj9yut3i4o41siczbid7hf3y3q
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Messari: https://twitter.com/messaricrypto/status/1463188515919998984
Fundamental Labs: https://fundamentallabs.substack.com/p/financialized-nfts-evolving-opportunities
Matrixport: https://matrixport.medium.com/nft-financialization-trends-and-opportunities-35a98076ff1

13. Metaverse Fashion
Ph it l BM
Phygital BM
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14. Metaverse Fashion Phygital Franchise
Metaverse Fashion Phygital Franchise
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15. References
References
I invite you to watch the video replay of metaverse fashion global leaders' presentation:
Ayesha Mubarak Ali's presentation "Phygital Fashion And Identity"
https://www.youtube.com/watch?v=d8Z0ECivzzk
Lauren Kacher's presentation "Phygital Fashion in A Decentralized Ecosystem"
Lauren Kacher s presentation Phygital Fashion in A Decentralized Ecosystem
https://www.youtube.com/watch?v=S3FBcEaAF8w
Fahmid Uddin's presentation "Phygital Fashion with NFTs"
htt // t b / t h? GF f655J J
https://www.youtube.com/watch?v=GFuf655JpJo
Nova Lorraine's presentation "NFT based Monetization for Metaverse Fashion"
https://www.youtube.com/watch?v=5FyHGchMcoY
Marta Waydel's presentation "Web3 for Sustainable Fashion"
https://www.youtube.com/watch?v=M94bp9-_-nk
Miki Elson's presentation "DAO And Sustainable DeFi For The Metaverse Fashion Ecosystem"
https://www.youtube.com/watch?v=tBGfzkIDpVg
Jade McSorley's presentation "Fashion Digitalization Opportunities & Risks"
https://www.youtube.com/watch?v=RQnyWlnIR9A
p // y / Q y
Louise Laing's presentation "Digitalization for Sustainable Fashion"
https://www.youtube.com/watch?v=Ci3e_4xW4Zc
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16. TechIPm, LLC