웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강

Alex G. Lee, Ph.D. Esq. CLP
Alex G. Lee, Ph.D. Esq. CLPTechnology Innovation Expert em TechIPm, LLC
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
링크드인: https://www.linkedin.com/in/alexgeunholee/
유튜부: https://www.youtube.com/channel/UCkERuP7J9mW1tY1dgN_PttQ/videos
내용/일정
기본과정 (9시 – 10시)
웹3 기반 메타버스 응용에 의한 NFT 수익화를 위해 메타버스, 웹3, NFT에 대한 기본을
이해한다
이해한다.
고급과정 (10시 – 11시)
NFT 수익화의 핵심인 NFT 가치개발, 가치평가, 지식재산 NFT, 수익화 방법을 이해하고
실제 사례로 한국의 메타버스 패션 스타업인 페임 유비버스의 패션 분야 웹3 기반
메타버스 응용에 의한 NFT 수익화 플랫폼 개발사례를 설명한다.
NFT, 메타버스, 웹 3.0
국내 참고서적
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
NFT, Metaverse, Web3
Reference
Metaverse Revolution Imperatives
Metaverse Present and Future Infographics
Metaverse = Physical + Virtual Converged World
Metaverse = Physical + Virtual Converged World
Physical World
Physical World
( )
( ) S ( )
S ( )
Virtual World
Virtual World
Vi li [
Vi li [N
N Ti (A )
Ti (A ) N
N S (Di i l
S (Di i l
People can interact freely in a
People can interact freely in a
variety of ways and forms with
variety of ways and forms with
one another, digital objects,
one another, digital objects,
robots and environments for a
robots and environments for a
Technology Innovation
Technology Innovation
Reality Technology Innovation
Reality Technology Innovation
Reality Technology Innovation
Reality Technology Innovation
Reality: [
Reality: [Time (Events)
Time (Events) –
– Space (Places)
Space (Places) –
–
Matter (Substances)
Matter (Substances)]
]
Virtuality [
Virtuality [No
No-
-Time (Autonomous)
Time (Autonomous) –
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– No
No-
-Matter (Dematerialization)
Matter (Dematerialization)]
]
Me
Me
Surrogate
Surrogate
Robot
Robot
robots, and environments for a
robots, and environments for a
variety of
variety of metaverse
metaverse
experiences
experiences:
:
Immersive experience
Enhanced emotional
(fantasy/sensation/sense of
presence) experience
NFT
NFT
Creator Economy
Creator Economy Virtual Goods/Land Sale
Virtual Goods/Land Sale
XR Devices, HCI, Digital Senses
XR Devices, HCI, Digital Senses
XR Devices, HCI, Digital Senses
XR Devices, HCI, Digital Senses
You
You
Digital People/Objects/Places/Environments
Digital People/Objects/Places/Environments
Digital Me (Avatar)
Digital Me (Avatar) Digital You
Digital You
Active interaction experience
Real to virtual/Virtual to real
cross connected experience
Creative community
participation (co-creation)
experience
commerce/monetization
AI Digital Human Innovation
AI Digital Human Innovation
AI Digital Human Innovation
AI Digital Human Innovation
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
Time (Autonomous) –
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
Matter (Substances)]
]
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
Time (Autonomous) –
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
Matter (Substances)]
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
Physical Twin
Physical Twin Digital Twin
Digital Twin
3D GPS NAVI
3D GPS NAVI
commerce/monetization
experience
Massive sharing/engagement
experience
Metaverse Tour
Metaverse Tour
Metaverse Applications
Metaverse Applications
ICT/Digital Technology Innovation
ICT/Digital Technology Innovation
ICT/Digital Technology Innovation
ICT/Digital Technology Innovation
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
y
y g
g
Real
Real-
-time
time
data flow
data flow Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
Space (Digital Places) –
– No
No-
-
Matter (Dematerialization)
Matter (Dematerialization)]
]
Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
Space (Digital Places) –
– No
No-
-
Matter (Dematerialization)
Matter (Dematerialization)]
]
Meta Horizon Worlds
Meta Horizon Worlds
Microsoft Mesh
Microsoft Mesh
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality M t C
M t C
Computing
Computing
Computing
Computing
Decentralization Technology Innovation
Decentralization Technology Innovation
Decentralization Technology Innovation
Decentralization Technology Innovation
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
Space (Digital Places) –
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
Space (Digital Places) –
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Internet of Metaverse
Internet of Metaverse
Metaverse Commerce
Metaverse Commerce
Metaverse Building Engine Innovation
Metaverse Building Engine Innovation
Metaverse Building Engine Innovation
Metaverse Building Engine Innovation
3D Modeling
3D Modeling
3D Modeling
3D Modeling
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
Matter (Substances)]
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
Matter (Substances)]
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
GIS
GIS
GIS
GIS
Metaverse Industry Applications
Fashion
Fashion
Retail
Retail
Consumer
Consumer
Electronics
Electronics
Entertainment/
Entertainment/
Media
Media
Travel
Travel Education
Education
Ralph Lauren virtual
Ralph Lauren virtual
Polo Shop@Roblox
Polo Shop@Roblox
https://www.roblox.co
https://www.roblox.co
m/ralphlauren
m/ralphlauren
Ralph Lauren virtual
Ralph Lauren virtual
Polo Shop@Roblox
Polo Shop@Roblox
https://www.roblox.co
https://www.roblox.co
m/ralphlauren
m/ralphlauren
Streetify virtual
Streetify virtual
shopping mall
shopping mall
https://www.streetify.c
https://www.streetify.c
om/
om/
Streetify virtual
Streetify virtual
shopping mall
shopping mall
https://www.streetify.c
https://www.streetify.c
om/
om/ Samsung 837X Virture
Samsung 837X Virture
Store@Decentraland
Store@Decentraland
Samsung 837X Virture
Samsung 837X Virture
Store@Decentraland
Store@Decentraland
Disney metaverse theme
Disney metaverse theme
Disney metaverse theme
Disney metaverse theme
Faroe Islands virtual tour
Faroe Islands virtual tour
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
Faroe Islands virtual tour
Faroe Islands virtual tour
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
Seoul National University
Seoul National University
Hospital virtual surgical
Hospital virtual surgical
training
training
Seoul National University
Seoul National University
Hospital virtual surgical
Hospital virtual surgical
training
training
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
Target AR shopping
Target AR shopping
https://www target co
https://www target co
Target AR shopping
Target AR shopping
https://www target co
https://www target co
Store@Decentraland
Store@Decentraland
https://www.samsung.
https://www.samsung.
com/us/explore/metave
com/us/explore/metave
rse
rse-
-837x/
837x/
Store@Decentraland
Store@Decentraland
https://www.samsung.
https://www.samsung.
com/us/explore/metave
com/us/explore/metave
rse
rse-
-837x/
837x/
park
park
https://www.thecoinrepubl
https://www.thecoinrepubl
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
park
park
https://www.thecoinrepubl
https://www.thecoinrepubl
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
Louvre Museum virtual tour
Louvre Museum virtual tour
https://petitegalerie louvre f
https://petitegalerie louvre f
Louvre Museum virtual tour
Louvre Museum virtual tour
https://petitegalerie louvre f
https://petitegalerie louvre f
g
g
http://www.koreabiomed.com
http://www.koreabiomed.com
g
g
http://www.koreabiomed.com
http://www.koreabiomed.com
Healthcare
Healthcare
https://www.roblox.co
https://www.roblox.co
m/nikeland
m/nikeland
https://www.roblox.co
https://www.roblox.co
m/nikeland
m/nikeland
Automotive
Automotive
https://www.target.co
https://www.target.co
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
https://www.target.co
https://www.target.co
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
https://gpweb.zepeto.i
https://gpweb.zepeto.i
/ / t/373834867
/ / t/373834867
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
https://gpweb.zepeto.i
https://gpweb.zepeto.i
/ / t/373834867
/ / t/373834867
Warner Music virtual
Warner Music virtual
concert@Sandbox
concert@Sandbox
Warner Music virtual
Warner Music virtual
concert@Sandbox
concert@Sandbox
https://petitegalerie.louvre.f
https://petitegalerie.louvre.f
r/
r/
https://petitegalerie.louvre.f
https://petitegalerie.louvre.f
r/
r/
Real Estate
Real Estate
Health Unchained blockchain
Health Unchained blockchain
based metaverse hospital chain
based metaverse hospital chain
https://healthunchained.org/
https://healthunchained.org/
Health Unchained blockchain
Health Unchained blockchain
based metaverse hospital chain
based metaverse hospital chain
https://healthunchained.org/
https://healthunchained.org/
M f t i
M f t i
Gucci Garden Experience
Gucci Garden Experience
Lands@Roblox
Lands@Roblox
https://blog.roblox.com/202
https://blog.roblox.com/202
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Gucci Garden Experience
Gucci Garden Experience
Lands@Roblox
Lands@Roblox
https://blog.roblox.com/202
https://blog.roblox.com/202
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
https://www.roblox.co
https://www.roblox.co
m/games/7280776979/
m/games/7280776979/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
https://www.roblox.co
https://www.roblox.co
m/games/7280776979/
m/games/7280776979/
o/user/post/373834867
o/user/post/373834867
?sc=GRFUMC
?sc=GRFUMC
o/user/post/373834867
o/user/post/373834867
?sc=GRFUMC
?sc=GRFUMC
Banking
Banking
concert@Sandbox
concert@Sandbox
https://indianexpress.com/articl
https://indianexpress.com/articl
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
concert@Sandbox
concert@Sandbox
https://indianexpress.com/articl
https://indianexpress.com/articl
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
Sports
Sports
BNP Paribas virtual real
BNP Paribas virtual real
estate service
estate service
https://www.realestate.bn
https://www.realestate.bn
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
BNP Paribas virtual real
BNP Paribas virtual real
estate service
estate service
https://www.realestate.bn
https://www.realestate.bn
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
Manufacturing
Manufacturing
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
https://decentraland or
https://decentraland or
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
https://decentraland or
https://decentraland or
Sports
Sports
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
y
y
y
y
Restaurant
Restaurant
BMW metaverse factory
BMW metaverse factory
https://blogs.nvidia.com/blog/2
https://blogs.nvidia.com/blog/2
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
BMW metaverse factory
BMW metaverse factory
https://blogs.nvidia.com/blog/2
https://blogs.nvidia.com/blog/2
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
Metaverse NFT Projects AT
Metaverse NFT Projects AT
A Glance:
A Glance:
Metaverse NFT Projects AT
Metaverse NFT Projects AT
A Glance:
A Glance:
show@Fortnite
show@Fortnite
https://www.epicgames.com
https://www.epicgames.com
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
show@Fortnite
show@Fortnite
https://www.epicgames.com
https://www.epicgames.com
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
Acur virtual showroom
Acur virtual showroom
https://acuraverse.com
https://acuraverse.com
/
/
Acur virtual showroom
Acur virtual showroom
https://acuraverse.com
https://acuraverse.com
/
/
https://decentraland.or
https://decentraland.or
g/
g/
https://decentraland.or
https://decentraland.or
g/
g/
Dallas Cowboys AR Stadium
Dallas Cowboys AR Stadium
https://nexusstudios.com/insi
https://nexusstudios.com/insi
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
Dallas Cowboys AR Stadium
Dallas Cowboys AR Stadium
https://nexusstudios.com/insi
https://nexusstudios.com/insi
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
https://www.roblox.com/g
https://www.roblox.com/g
ames/7603178367/Chipotl
ames/7603178367/Chipotl
e
e-
-Boorito
Boorito-
-Maze
Maze
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
https://www.roblox.com/g
https://www.roblox.com/g
ames/7603178367/Chipotl
ames/7603178367/Chipotl
e
e-
-Boorito
Boorito-
-Maze
Maze
A Glance:
A Glance:
https://www.slideshare.net/
https://www.slideshare.net/
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance
A Glance:
A Glance:
https://www.slideshare.net/
https://www.slideshare.net/
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance
Metaverse Industry Applications Details
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
Experience Economy
In the seminal book on experience innovation - "The Experience Economy" -
the authors provided a completely new way of thinking about customer
t e aut o s p o ded a co p ete y e ay o t g about custo e
experiences for offering distinctive customer experiences that can lead to
increased customer allegiance and a more profitable bottom line through
premium value propositions. In the Experience Economy, experiences drive the
economy and therefore generate much of the base demand for goods and
services
Metaverse User Experiences (MUXs)
•Immersive reality experience using XR devices & 3D computing technology
(3D Space; 360 Views; Spatial Audio; Haptics; WebAR)
(3 Space; 360 e s; Spat a ud o; apt cs; eb )
•Enhanced emotional (fantasy/sensation/sense of presence/ empathy/
memorable) experience
•Enhanced engagement experience (Gamification )
A ti li ti i t ti / lit i ti i th h
•Active realistic interaction/quality communication experience through
digital/robotic avatar (surrogates)
•Real to virtual/Virtual to real cross connected experience through IoDT
•Real to virtual/Virtual to real cross connected experience through IoDT
•Creative community participation (co-creation) experience
•Virtual commerce/monetization experience
•Massive sharing experience (augmented network effects)
g p ( g )
•Customized and personalized experience with storytelling
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
Metaverse BM Innovation for New Experience Economy
Metaverse Business Opportunities: MUXs x MUCs
Metaverse
Metaverse M t
M t
Metaverse Value Creation: MET x NUs
•Immersive reality experience using XR
devices
•Enhanced emotional experience
•Enhanced engagement experience
Metaverse
Enterprise
Platform
Metaverse
Enterprise
Platform
Metaverse
Space Building
Platform
Metaverse
Space Building
Platform
*MET: Metaverse Experience Time; NUs: Number of Users
Enhanced engagement experience
•Active realistic interaction/quality
communication experience
•Real to virtual/Virtual to real cross
connected experience
•Creative community participation (co-
creation) experience
Metaverse User
Experiences
(MUXs)
Metaverse
value
proposition
•Virtual commerce/monetization experience
•Massive sharing experience
•Customized and personalized expericence
MBM
(M t
Metaverse
value
Metaverse
operating
MUX Design RUX VUX
• Media, Advertising,
Healthcare Education
(Metaverse
Business Model)
value
creation
operating
model
MUX Design RUX
Design
VUX
Design
Healthcare, Education,
Manufacturing, Real estate,
Retail, Gaming,
Entertainment, Travel,
Hospitality, Banking,
C t ti S t
Metaverse Use
Cases (MUCs)
)
Metaverse
value
capture Metaverse
C ti
Metaverse
C ti
Construction, Sports,
Fashion, Pharmaceutical, … Metaverse
Economic
System
Metaverse
Economic
System
Co-creation
Platform
Co-creation
Platform
NFT Functions and Legal Status
An NFT represents digitally numerous functions, rights and obligations of an asset
(digital or physical) with an unique economic value (non‐fungible tokenized value)
(digital or physical) with an unique economic value (non‐fungible tokenized value).
Because each NFT is unique and contains its own value, it cannot be traded or
exchanged equivalently. NFTs can provide authenticity, verification, and exclusivity.
In general, the rights that accompany an NFT are determined by the NFT creator who
owns property or IP rights of the underlying asset. Usually, the that accompany an NFT
rights include ownership of NFT: Ownership of NFT does not translate into ownership
the underlying IP rights automatically. NFT holders can acquire a license of these
underlying IP rights.
For an NFT of a real property, transfer of the NFT can be used as a proof of ownership
transfer of the real property: Legally, whoever is named in the NFT and has possession
of it, owns the property by some contractual agreements.
An NFT could be considered a "commodity" (for representing a commodity) or
"securities“ (fractional NFT where an investor would share a partial interest in an NFT
with others: an "investment contract" under the Howey Test) under the federal laws
with others: an investment contract under the Howey Test) under the federal laws.
NFT + DeFi Convergence
A NFT holder can stake his NFT as collateral value in a DeFi money market for
b i t i t it ll t l l
borrowing cryptocurrency against its collateral value.
NFTX (https://nftx.io/) is a platform for creating liquid markets for illiquid NFTs. Users
deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that
deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that
represents a claim on 1:1 a random asset from within the vault. vTokens can also be
used to redeem a specific NFT from a vault.
A real asset holder can tokenize his asset (e.g., LuxFi launches the asset‐backed NFT
marketplace for luxury goods) as a NFT (ERC721/ ERC1155 tokens).
The NFT holder can put it into a specific bonding curve (smart contract) & anyone
can buy the shares in the ownership rights (fractional ownership) by sending collateral
and receiving a fungible (ERC20) bonded token. The price can be set by pre‐selecting a
bonding curve that makes sense for the NFT/underlining asset.
Source: https://medium.com/@SeanLippel/decentralized-finance-is-a-continuum-179d43c6ef65
Metaverse Economic System Components
Economic entity: personal/legal entity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
Medium of exchange and a store of value: money (fiat currencies) issued by
national governments & payment system
national governments & payment system
-Metaverse central bank digital currency (CBDC) v. universal cryptocurrency
Banks and financial institutions
‐Metaverse banks and financial institutions for DeFi operation
Assets (real estate, valuables) & goods
/
‐Metaverse values/rights represented by NFTs
‐Metaverse presence represented by digital twins
Commerce system: market places; exchange/delivery for real assets/goods; exchange
Commerce system: market places; exchange/delivery for real assets/goods; exchange
for fiat currencies
Metaverse Economic System Architecture
Metaverse = Physical + Virtual Converged Augmented World
Metaverse = Physical + Virtual Converged Augmented World
Virtual Bank
Virtual Bank
Realization?
Buyer Avatar with DID
Buyer Avatar with DID
NFT
NFT
Virtual Show Room
Virtual Show Room
Digital Twin
Digital Twin
Factory
Factory
Digital Twin Car
Digital Twin Car
Digital Twin Car
Digital Twin Car
NFT
NFT
Seller Avatar with DID
Seller Avatar with DID
NFT
NFT
Customized Options
Customized Options
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
Metaverse Store for Sustainable Products
A metaverse store provides customers with a digital twins connected 3D virtual world
where customers are able to interact in real time 24/7/365 with a digital environment
where customers are able to interact in real-time 24/7/365 with a digital environment
through their own personal avatar. Metaverse stores can create a more immersive
experience for customers.
Store managers can pre-test a product before actually producing it & perform smart
inventory/shipping/ product lifecycle management & reduced number operation of
physical store: reduce raw material/energy/water use/GHG emission, less produce
waists and increase reuse/recycle in manufacturing/logistics
waists and increase reuse/recycle in manufacturing/logistics
Source. https://obsessar.com/3d-digital-stores/; https://medium.com/sap-cic/building-a-digital-twin-for-a-retail-store-d0fcfb5598ec
웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강
Thank you!
Thank you!
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웹3.0기반 메타버스 응용을 위한 NFT 가치개발과 가치평가 특강

  • 3. 내용/일정 기본과정 (9시 – 10시) 웹3 기반 메타버스 응용에 의한 NFT 수익화를 위해 메타버스, 웹3, NFT에 대한 기본을 이해한다 이해한다. 고급과정 (10시 – 11시) NFT 수익화의 핵심인 NFT 가치개발, 가치평가, 지식재산 NFT, 수익화 방법을 이해하고 실제 사례로 한국의 메타버스 패션 스타업인 페임 유비버스의 패션 분야 웹3 기반 메타버스 응용에 의한 NFT 수익화 플랫폼 개발사례를 설명한다.
  • 4. NFT, 메타버스, 웹 3.0 국내 참고서적
  • 13. Metaverse Present and Future Infographics Metaverse = Physical + Virtual Converged World Metaverse = Physical + Virtual Converged World Physical World Physical World ( ) ( ) S ( ) S ( ) Virtual World Virtual World Vi li [ Vi li [N N Ti (A ) Ti (A ) N N S (Di i l S (Di i l People can interact freely in a People can interact freely in a variety of ways and forms with variety of ways and forms with one another, digital objects, one another, digital objects, robots and environments for a robots and environments for a Technology Innovation Technology Innovation Reality Technology Innovation Reality Technology Innovation Reality Technology Innovation Reality Technology Innovation Reality: [ Reality: [Time (Events) Time (Events) – – Space (Places) Space (Places) – – Matter (Substances) Matter (Substances)] ] Virtuality [ Virtuality [No No- -Time (Autonomous) Time (Autonomous) – – No No- -Space (Digital Space (Digital Places) Places) – – No No- -Matter (Dematerialization) Matter (Dematerialization)] ] Me Me Surrogate Surrogate Robot Robot robots, and environments for a robots, and environments for a variety of variety of metaverse metaverse experiences experiences: : Immersive experience Enhanced emotional (fantasy/sensation/sense of presence) experience NFT NFT Creator Economy Creator Economy Virtual Goods/Land Sale Virtual Goods/Land Sale XR Devices, HCI, Digital Senses XR Devices, HCI, Digital Senses XR Devices, HCI, Digital Senses XR Devices, HCI, Digital Senses You You Digital People/Objects/Places/Environments Digital People/Objects/Places/Environments Digital Me (Avatar) Digital Me (Avatar) Digital You Digital You Active interaction experience Real to virtual/Virtual to real cross connected experience Creative community participation (co-creation) experience commerce/monetization AI Digital Human Innovation AI Digital Human Innovation AI Digital Human Innovation AI Digital Human Innovation Augmented Virtuality: [ Augmented Virtuality: [No No- -Time (Autonomous) Time (Autonomous) – – No No- -Space (Digital Space (Digital Places) Places) – – Matter (Substances) Matter (Substances)] ] Augmented Virtuality: [ Augmented Virtuality: [No No- -Time (Autonomous) Time (Autonomous) – – No No- -Space (Digital Space (Digital Places) Places) – – Matter (Substances) Matter (Substances)] ] Augmented Reality: Augmented Reality: [ [Time (Events) Time (Events) – – Space Space (Places) (Places) – – No No- -Matter Matter (Dematerialization) (Dematerialization)] ] Augmented Reality: Augmented Reality: [ [Time (Events) Time (Events) – – Space Space (Places) (Places) – – No No- -Matter Matter (Dematerialization) (Dematerialization)] ] Physical Twin Physical Twin Digital Twin Digital Twin 3D GPS NAVI 3D GPS NAVI commerce/monetization experience Massive sharing/engagement experience Metaverse Tour Metaverse Tour Metaverse Applications Metaverse Applications ICT/Digital Technology Innovation ICT/Digital Technology Innovation ICT/Digital Technology Innovation ICT/Digital Technology Innovation 5G 5G IoT IoT Spatial Spatial C i C i 5G 5G IoT IoT Spatial Spatial C i C i y y g g Real Real- -time time data flow data flow Mirrored Virtuality: [ Mirrored Virtuality: [Time (Events) Time (Events) – – No No- -Space (Digital Places) Space (Digital Places) – – No No- - Matter (Dematerialization) Matter (Dematerialization)] ] Mirrored Virtuality: [ Mirrored Virtuality: [Time (Events) Time (Events) – – No No- -Space (Digital Places) Space (Digital Places) – – No No- - Matter (Dematerialization) Matter (Dematerialization)] ] Meta Horizon Worlds Meta Horizon Worlds Microsoft Mesh Microsoft Mesh Augmented Reality + Augmented Reality + Mirrored Virtuality Mirrored Virtuality Augmented Reality + Augmented Reality + Mirrored Virtuality Mirrored Virtuality M t C M t C Computing Computing Computing Computing Decentralization Technology Innovation Decentralization Technology Innovation Decentralization Technology Innovation Decentralization Technology Innovation Mixed Reality = Mixed Reality = Augmented (Reality Augmented (Reality + Virtuality) + Virtuality) Mixed Reality = Mixed Reality = Augmented (Reality Augmented (Reality + Virtuality) + Virtuality) Physical Virtuality: [ Physical Virtuality: [Time (Events) Time (Events) – – No No- - Space (Digital Places) Space (Digital Places) – – Matter Matter (Substances) (Substances)] or Mirrored Virtuality ] or Mirrored Virtuality Physical Virtuality: [ Physical Virtuality: [Time (Events) Time (Events) – – No No- - Space (Digital Places) Space (Digital Places) – – Matter Matter (Substances) (Substances)] or Mirrored Virtuality ] or Mirrored Virtuality Mirrored Virtuality Mirrored Virtuality Mirrored Virtuality Mirrored Virtuality Warped Reality: Warped Reality: [ [No No Time Time Warped Reality: Warped Reality: [ [No No Time Time Alternate Reality: Alternate Reality: [ [No No Time Time Alternate Reality: Alternate Reality: [ [No No Time Time Internet of Metaverse Internet of Metaverse Metaverse Commerce Metaverse Commerce Metaverse Building Engine Innovation Metaverse Building Engine Innovation Metaverse Building Engine Innovation Metaverse Building Engine Innovation 3D Modeling 3D Modeling 3D Modeling 3D Modeling [ [No No- -Time Time (Autonomous) (Autonomous) – – Space (Places) Space (Places) – – Matter (Substances) Matter (Substances)] ] [ [No No- -Time Time (Autonomous) (Autonomous) – – Space (Places) Space (Places) – – Matter (Substances) Matter (Substances)] ] [ [No No- -Time Time (Autonomous) (Autonomous) – – Space Space (Places) (Places) – – No No- -Matter Matter (Dematerialization) (Dematerialization)] ] [ [No No- -Time Time (Autonomous) (Autonomous) – – Space Space (Places) (Places) – – No No- -Matter Matter (Dematerialization) (Dematerialization)] ] GIS GIS GIS GIS
  • 14. Metaverse Industry Applications Fashion Fashion Retail Retail Consumer Consumer Electronics Electronics Entertainment/ Entertainment/ Media Media Travel Travel Education Education Ralph Lauren virtual Ralph Lauren virtual Polo Shop@Roblox Polo Shop@Roblox https://www.roblox.co https://www.roblox.co m/ralphlauren m/ralphlauren Ralph Lauren virtual Ralph Lauren virtual Polo Shop@Roblox Polo Shop@Roblox https://www.roblox.co https://www.roblox.co m/ralphlauren m/ralphlauren Streetify virtual Streetify virtual shopping mall shopping mall https://www.streetify.c https://www.streetify.c om/ om/ Streetify virtual Streetify virtual shopping mall shopping mall https://www.streetify.c https://www.streetify.c om/ om/ Samsung 837X Virture Samsung 837X Virture Store@Decentraland Store@Decentraland Samsung 837X Virture Samsung 837X Virture Store@Decentraland Store@Decentraland Disney metaverse theme Disney metaverse theme Disney metaverse theme Disney metaverse theme Faroe Islands virtual tour Faroe Islands virtual tour https://www.remote https://www.remote- - tourism.com/ tourism.com/ Faroe Islands virtual tour Faroe Islands virtual tour https://www.remote https://www.remote- - tourism.com/ tourism.com/ Seoul National University Seoul National University Hospital virtual surgical Hospital virtual surgical training training Seoul National University Seoul National University Hospital virtual surgical Hospital virtual surgical training training NIKELAND virtual NIKELAND virtual showroom @Roblox showroom @Roblox NIKELAND virtual NIKELAND virtual showroom @Roblox showroom @Roblox Target AR shopping Target AR shopping https://www target co https://www target co Target AR shopping Target AR shopping https://www target co https://www target co Store@Decentraland Store@Decentraland https://www.samsung. https://www.samsung. com/us/explore/metave com/us/explore/metave rse rse- -837x/ 837x/ Store@Decentraland Store@Decentraland https://www.samsung. https://www.samsung. com/us/explore/metave com/us/explore/metave rse rse- -837x/ 837x/ park park https://www.thecoinrepubl https://www.thecoinrepubl ic.com/2022/01/10/disney ic.com/2022/01/10/disney- - patents patents- -new new- -technology technology- - a a- -step step- -closer closer- -to to- -its its- -own own- - theme theme- -park park- -metaverse/ metaverse/ park park https://www.thecoinrepubl https://www.thecoinrepubl ic.com/2022/01/10/disney ic.com/2022/01/10/disney- - patents patents- -new new- -technology technology- - a a- -step step- -closer closer- -to to- -its its- -own own- - theme theme- -park park- -metaverse/ metaverse/ Louvre Museum virtual tour Louvre Museum virtual tour https://petitegalerie louvre f https://petitegalerie louvre f Louvre Museum virtual tour Louvre Museum virtual tour https://petitegalerie louvre f https://petitegalerie louvre f g g http://www.koreabiomed.com http://www.koreabiomed.com g g http://www.koreabiomed.com http://www.koreabiomed.com Healthcare Healthcare https://www.roblox.co https://www.roblox.co m/nikeland m/nikeland https://www.roblox.co https://www.roblox.co m/nikeland m/nikeland Automotive Automotive https://www.target.co https://www.target.co m/c/see m/c/see- -it it- -in in- -your your- - space/ space/- -/N /N- -9ciy7 9ciy7 https://www.target.co https://www.target.co m/c/see m/c/see- -it it- -in in- -your your- - space/ space/- -/N /N- -9ciy7 9ciy7 Samsung home Samsung home appliances appliances showroom@ZEPETO showroom@ZEPETO https://gpweb.zepeto.i https://gpweb.zepeto.i / / t/373834867 / / t/373834867 Samsung home Samsung home appliances appliances showroom@ZEPETO showroom@ZEPETO https://gpweb.zepeto.i https://gpweb.zepeto.i / / t/373834867 / / t/373834867 Warner Music virtual Warner Music virtual concert@Sandbox concert@Sandbox Warner Music virtual Warner Music virtual concert@Sandbox concert@Sandbox https://petitegalerie.louvre.f https://petitegalerie.louvre.f r/ r/ https://petitegalerie.louvre.f https://petitegalerie.louvre.f r/ r/ Real Estate Real Estate Health Unchained blockchain Health Unchained blockchain based metaverse hospital chain based metaverse hospital chain https://healthunchained.org/ https://healthunchained.org/ Health Unchained blockchain Health Unchained blockchain based metaverse hospital chain based metaverse hospital chain https://healthunchained.org/ https://healthunchained.org/ M f t i M f t i Gucci Garden Experience Gucci Garden Experience Lands@Roblox Lands@Roblox https://blog.roblox.com/202 https://blog.roblox.com/202 1/05/gucci 1/05/gucci- -garden garden- - experience/ experience/ Gucci Garden Experience Gucci Garden Experience Lands@Roblox Lands@Roblox https://blog.roblox.com/202 https://blog.roblox.com/202 1/05/gucci 1/05/gucci- -garden garden- - experience/ experience/ Hyundai Mobility Hyundai Mobility Adventure@Roblox Adventure@Roblox https://www.roblox.co https://www.roblox.co m/games/7280776979/ m/games/7280776979/ Hyundai Mobility Hyundai Mobility Adventure@Roblox Adventure@Roblox https://www.roblox.co https://www.roblox.co m/games/7280776979/ m/games/7280776979/ o/user/post/373834867 o/user/post/373834867 ?sc=GRFUMC ?sc=GRFUMC o/user/post/373834867 o/user/post/373834867 ?sc=GRFUMC ?sc=GRFUMC Banking Banking concert@Sandbox concert@Sandbox https://indianexpress.com/articl https://indianexpress.com/articl e/technology/crypto/warner e/technology/crypto/warner- - music music- -group group- -to to- -launch launch- - concert concert- -theme theme- -park park- -in in- -the the- - sandbox sandbox- -metaverse metaverse- -7746149/ 7746149/ concert@Sandbox concert@Sandbox https://indianexpress.com/articl https://indianexpress.com/articl e/technology/crypto/warner e/technology/crypto/warner- - music music- -group group- -to to- -launch launch- - concert concert- -theme theme- -park park- -in in- -the the- - sandbox sandbox- -metaverse metaverse- -7746149/ 7746149/ Sports Sports BNP Paribas virtual real BNP Paribas virtual real estate service estate service https://www.realestate.bn https://www.realestate.bn pparibas.com/virtual pparibas.com/virtual- - reality reality- -vr vr- -and and- -augmented augmented- - reality reality- -ar ar- -real real- -estate estate BNP Paribas virtual real BNP Paribas virtual real estate service estate service https://www.realestate.bn https://www.realestate.bn pparibas.com/virtual pparibas.com/virtual- - reality reality- -vr vr- -and and- -augmented augmented- - reality reality- -ar ar- -real real- -estate estate Manufacturing Manufacturing Balenciaga fassion Balenciaga fassion show@Fortnite show@Fortnite Balenciaga fassion Balenciaga fassion show@Fortnite show@Fortnite m/games/7280776979/ m/games/7280776979/ Hyundai Hyundai- -Mobility Mobility- - Adventure Adventure m/games/7280776979/ m/games/7280776979/ Hyundai Hyundai- -Mobility Mobility- - Adventure Adventure JP Morgan Onyx JP Morgan Onyx bank@Decentraland bank@Decentraland https://decentraland or https://decentraland or JP Morgan Onyx JP Morgan Onyx bank@Decentraland bank@Decentraland https://decentraland or https://decentraland or Sports Sports D ll C b AR St di D ll C b AR St di D ll C b AR St di D ll C b AR St di y y y y Restaurant Restaurant BMW metaverse factory BMW metaverse factory https://blogs.nvidia.com/blog/2 https://blogs.nvidia.com/blog/2 021/04/13/nvidia 021/04/13/nvidia- -bmw bmw- -factory factory- - future/ future/ BMW metaverse factory BMW metaverse factory https://blogs.nvidia.com/blog/2 https://blogs.nvidia.com/blog/2 021/04/13/nvidia 021/04/13/nvidia- -bmw bmw- -factory factory- - future/ future/ Metaverse NFT Projects AT Metaverse NFT Projects AT A Glance: A Glance: Metaverse NFT Projects AT Metaverse NFT Projects AT A Glance: A Glance: show@Fortnite show@Fortnite https://www.epicgames.com https://www.epicgames.com /fortnite/en /fortnite/en- -US/news/high US/news/high- - digital digital- -fashion fashion- -drops drops- -into into- - fortnite fortnite- -with with- -balenciaga balenciaga show@Fortnite show@Fortnite https://www.epicgames.com https://www.epicgames.com /fortnite/en /fortnite/en- -US/news/high US/news/high- - digital digital- -fashion fashion- -drops drops- -into into- - fortnite fortnite- -with with- -balenciaga balenciaga Acur virtual showroom Acur virtual showroom https://acuraverse.com https://acuraverse.com / / Acur virtual showroom Acur virtual showroom https://acuraverse.com https://acuraverse.com / / https://decentraland.or https://decentraland.or g/ g/ https://decentraland.or https://decentraland.or g/ g/ Dallas Cowboys AR Stadium Dallas Cowboys AR Stadium https://nexusstudios.com/insi https://nexusstudios.com/insi ght/seeing ght/seeing- -lens lens- -enhanced enhanced- - locations/ locations/ Dallas Cowboys AR Stadium Dallas Cowboys AR Stadium https://nexusstudios.com/insi https://nexusstudios.com/insi ght/seeing ght/seeing- -lens lens- -enhanced enhanced- - locations/ locations/ Chipotle virtual Chipotle virtual restaurant@Roblox restaurant@Roblox https://www.roblox.com/g https://www.roblox.com/g ames/7603178367/Chipotl ames/7603178367/Chipotl e e- -Boorito Boorito- -Maze Maze Chipotle virtual Chipotle virtual restaurant@Roblox restaurant@Roblox https://www.roblox.com/g https://www.roblox.com/g ames/7603178367/Chipotl ames/7603178367/Chipotl e e- -Boorito Boorito- -Maze Maze A Glance: A Glance: https://www.slideshare.net/ https://www.slideshare.net/ alexglee/metaverse alexglee/metaverse- -nft nft- - projects projects- -at at- -a a- -glance glance A Glance: A Glance: https://www.slideshare.net/ https://www.slideshare.net/ alexglee/metaverse alexglee/metaverse- -nft nft- - projects projects- -at at- -a a- -glance glance
  • 17. Experience Economy In the seminal book on experience innovation - "The Experience Economy" - the authors provided a completely new way of thinking about customer t e aut o s p o ded a co p ete y e ay o t g about custo e experiences for offering distinctive customer experiences that can lead to increased customer allegiance and a more profitable bottom line through premium value propositions. In the Experience Economy, experiences drive the economy and therefore generate much of the base demand for goods and services
  • 18. Metaverse User Experiences (MUXs) •Immersive reality experience using XR devices & 3D computing technology (3D Space; 360 Views; Spatial Audio; Haptics; WebAR) (3 Space; 360 e s; Spat a ud o; apt cs; eb ) •Enhanced emotional (fantasy/sensation/sense of presence/ empathy/ memorable) experience •Enhanced engagement experience (Gamification ) A ti li ti i t ti / lit i ti i th h •Active realistic interaction/quality communication experience through digital/robotic avatar (surrogates) •Real to virtual/Virtual to real cross connected experience through IoDT •Real to virtual/Virtual to real cross connected experience through IoDT •Creative community participation (co-creation) experience •Virtual commerce/monetization experience •Massive sharing experience (augmented network effects) g p ( g ) •Customized and personalized experience with storytelling
  • 20. Metaverse BM Innovation for New Experience Economy Metaverse Business Opportunities: MUXs x MUCs Metaverse Metaverse M t M t Metaverse Value Creation: MET x NUs •Immersive reality experience using XR devices •Enhanced emotional experience •Enhanced engagement experience Metaverse Enterprise Platform Metaverse Enterprise Platform Metaverse Space Building Platform Metaverse Space Building Platform *MET: Metaverse Experience Time; NUs: Number of Users Enhanced engagement experience •Active realistic interaction/quality communication experience •Real to virtual/Virtual to real cross connected experience •Creative community participation (co- creation) experience Metaverse User Experiences (MUXs) Metaverse value proposition •Virtual commerce/monetization experience •Massive sharing experience •Customized and personalized expericence MBM (M t Metaverse value Metaverse operating MUX Design RUX VUX • Media, Advertising, Healthcare Education (Metaverse Business Model) value creation operating model MUX Design RUX Design VUX Design Healthcare, Education, Manufacturing, Real estate, Retail, Gaming, Entertainment, Travel, Hospitality, Banking, C t ti S t Metaverse Use Cases (MUCs) ) Metaverse value capture Metaverse C ti Metaverse C ti Construction, Sports, Fashion, Pharmaceutical, … Metaverse Economic System Metaverse Economic System Co-creation Platform Co-creation Platform
  • 21. NFT Functions and Legal Status An NFT represents digitally numerous functions, rights and obligations of an asset (digital or physical) with an unique economic value (non‐fungible tokenized value) (digital or physical) with an unique economic value (non‐fungible tokenized value). Because each NFT is unique and contains its own value, it cannot be traded or exchanged equivalently. NFTs can provide authenticity, verification, and exclusivity. In general, the rights that accompany an NFT are determined by the NFT creator who owns property or IP rights of the underlying asset. Usually, the that accompany an NFT rights include ownership of NFT: Ownership of NFT does not translate into ownership the underlying IP rights automatically. NFT holders can acquire a license of these underlying IP rights. For an NFT of a real property, transfer of the NFT can be used as a proof of ownership transfer of the real property: Legally, whoever is named in the NFT and has possession of it, owns the property by some contractual agreements. An NFT could be considered a "commodity" (for representing a commodity) or "securities“ (fractional NFT where an investor would share a partial interest in an NFT with others: an "investment contract" under the Howey Test) under the federal laws with others: an investment contract under the Howey Test) under the federal laws.
  • 22. NFT + DeFi Convergence A NFT holder can stake his NFT as collateral value in a DeFi money market for b i t i t it ll t l l borrowing cryptocurrency against its collateral value. NFTX (https://nftx.io/) is a platform for creating liquid markets for illiquid NFTs. Users deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that deposit their NFT into an NFTX vault and mint a fungible ERC20 token (vToken) that represents a claim on 1:1 a random asset from within the vault. vTokens can also be used to redeem a specific NFT from a vault. A real asset holder can tokenize his asset (e.g., LuxFi launches the asset‐backed NFT marketplace for luxury goods) as a NFT (ERC721/ ERC1155 tokens). The NFT holder can put it into a specific bonding curve (smart contract) & anyone can buy the shares in the ownership rights (fractional ownership) by sending collateral and receiving a fungible (ERC20) bonded token. The price can be set by pre‐selecting a bonding curve that makes sense for the NFT/underlining asset. Source: https://medium.com/@SeanLippel/decentralized-finance-is-a-continuum-179d43c6ef65
  • 23. Metaverse Economic System Components Economic entity: personal/legal entity -Avata with DID (Self-Sovereign Identity) for metaverse economic activity -Avata with DID (Self-Sovereign Identity) for metaverse economic activity Medium of exchange and a store of value: money (fiat currencies) issued by national governments & payment system national governments & payment system -Metaverse central bank digital currency (CBDC) v. universal cryptocurrency Banks and financial institutions ‐Metaverse banks and financial institutions for DeFi operation Assets (real estate, valuables) & goods / ‐Metaverse values/rights represented by NFTs ‐Metaverse presence represented by digital twins Commerce system: market places; exchange/delivery for real assets/goods; exchange Commerce system: market places; exchange/delivery for real assets/goods; exchange for fiat currencies
  • 24. Metaverse Economic System Architecture Metaverse = Physical + Virtual Converged Augmented World Metaverse = Physical + Virtual Converged Augmented World Virtual Bank Virtual Bank Realization? Buyer Avatar with DID Buyer Avatar with DID NFT NFT Virtual Show Room Virtual Show Room Digital Twin Digital Twin Factory Factory Digital Twin Car Digital Twin Car Digital Twin Car Digital Twin Car NFT NFT Seller Avatar with DID Seller Avatar with DID NFT NFT Customized Options Customized Options
  • 26. Metaverse Store for Sustainable Products A metaverse store provides customers with a digital twins connected 3D virtual world where customers are able to interact in real time 24/7/365 with a digital environment where customers are able to interact in real-time 24/7/365 with a digital environment through their own personal avatar. Metaverse stores can create a more immersive experience for customers. Store managers can pre-test a product before actually producing it & perform smart inventory/shipping/ product lifecycle management & reduced number operation of physical store: reduce raw material/energy/water use/GHG emission, less produce waists and increase reuse/recycle in manufacturing/logistics waists and increase reuse/recycle in manufacturing/logistics Source. https://obsessar.com/3d-digital-stores/; https://medium.com/sap-cic/building-a-digital-twin-for-a-retail-store-d0fcfb5598ec