1. Sarah K. Stewart
Alex Shelton
April 30, 2014
Source: investor.pandora.com

2. Source: investor.pandora.com

3. CC by Kris Krug
Internet Radio Leader

4. CC by Samsung Tomorrow
Everywhere.
CC by Easa Shamih
CC by Gordon Mei

5. CC by Travis Isaacs
Pandora Listens

6. !
2012 U.S. Mobile Display Ad Revenue Share

7. Behavioral Targeting
Offline Services
Technological Advancement

8. 175,000,000

9. Partners
CC Richard Busch

10. Competitors
CC by Adam Fagen

11. Structure
Life Cycle
Market
Demand

12. 310 million
CC by Matthijs

13. Assessment Difficulty
Build, Retain, Maintain
Monetization
Operating Costs

14. Profit?
CC by Ken Teegardin

15. Hiring Freeze
Department Restructure
Product Platform Development

16. Step 1: Department Restructure
Step 2: Development
Step 3: Quality Assurance
Step 4: Present and Release
Step 5: Maintenance
CC by Nemodus Photos

17. Where others see targets, we
see bulls-eyes.
CC by Chris Potter

18. Advertising Agreements
Privacy Policy
User Agreements

19. Invasion of Privacy
CC by Craig Maccubbin

20. (inthousands)
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
2011 2012 2013 2014 2015 2016
Projected Ad Revenue
Projected Total Costs and Expenses (excl. content acquisition)
Proposed Ad Revenue
Proposed Total Costs and Expenses (excl. content acquisiton)
Actual and Projected Ad Revenue and Expenses vs.
Projected with Proposal

21. • Strategy approval
• Hiring freeze and department restructure begins
• Mobile application development and testing
• Present to advertisers
• Launch
CC by Nemodus Photos
• Monitor Key Metrics
• Changes
• Unfreeze hiring

22. • Listener Hours
• Advertising Revenue
• Finances
CC by Jillian
Key Metrics

23. • Powerful Mobile Platform
• Gain in Mobile Marketing
• Profit
CC by Rhino Neal
Why Wait?