The document provides instructions for setting up free accounts on various sites like Squidoo, Blogger, Pinterest, and YouTube to begin promoting a business. It focuses on Squidoo, noting things like avoiding overly promoting affiliate links, adding quality original content, and setting up the first page by adding an intro, video, product, and text modules along with a guestbook. The goal is to build pages that provide genuine value to readers on topics related to keywords for the business.

1. Where and How?
Coaching with Alex Copeland - Copyright 2013

2. The steps....
Finding a niche (Singing)
Finding what to sell (Vocal Coaching/Lessons)
http://www.superiorsingingmethod.com/
Finding keywords (Made list of 5-10)
Finding some content (Forums, Videos, Articles)
** Setting up accounts and what free sites to use **
**Making a web page (easier than you’d think)**
**How to set up your page for maximum return**
Promotion
Making Money 
And anything else YOU need me to do... TOGETHER.

3. Layout of this session.
Looking at examples of the content I have gathered
What free sites do we use
Focus on the first one
Including:
Things to look out for
How to set up your account
Starting to add content
Take Q&A on all the above

4. Looking at the content I have gathered...
If you remember last week we used various sources:
Article Sites
Video Sites
Image Sites
Podcasts
Forums
the list goes on and on.... Check out last weeks replay for more...

5. Here’s what I found...
From just a half hour or so of looking around with broad
phrases such as...
Vocal coaching
vocal guides
help with singing
singing problems

6. Problems:
poor posture
poor breathing
poor tone

7. Areas to look at:
posture
breath management
ranges
warming up

8. Ideas:
opening the ribs
placing of feet on the floor
adding character to your singing
chest voice

9. Tips:
take care of your voice, don't scream
sing with diaphragm, not throat
milk, cheese and diary produce extra mucus so avoid
them just before performance
start with easier songs, don't try and sing Adele first
time out

10. Some great images...
ALL ROYALTY FREE.. FOR FREE!!

11. Some videos related to vocal warm ups:
Breathing exercises - stabilising ribs and diaphragm
http://www.youtube.com/watch?v=tk9GlcqpwDI
Vocal warm ups - opening the voice up
http://www.youtube.com/watch?v=7_MvlGKwLh0
Vocal lessons - breathing/diaphragm
http://www.youtube.com/watch?v=q8k6MiEJjo4

12. Places we are going to use for free
sites and a brief look at them...

13. Places to use:
1. Squidoo
www.squidoo.com

14. Places to use:
2. Blogger
http://www.blogger.com

15. Places to use:
3. Pinterest
http://www.pinterest.com
Example: making hair bows

16. Places to use:
4. Youtube
http://www.youtube.com
Example: best stroller(s) 2012

17. Now to focus on one of them for the
rest of this lesson...
SQUIDOO

18. Things to note about Squidoo:
Just had a major clamp down...
http://hq.squidoo.com/squid-news/10-questions-from-our-giant-squids/
http://www.squidoo.com/squidoo-policy-update

19. Things to note about Squidoo:
Don’t overly promote, so not too many affiliate links
Mix up your links
Not always affiliate stuff, link elsewhere too
Check out the SquidDon’t list
http://www.squidoo.com/squiddont

20. Things to note about Squidoo:
They DO want you to sell stuff on there...
just add quality info and content..
http://hq.squidoo.com/squid-news/the-new-amazon-prompt/

21. Things to note about Squidoo:
Straight from the policy page
“A good rule of thumb is this: Ask yourself if your lens is supporting an
affiliate program; if your lens is using content that someone else gave you to
add to the page; if your lens is trying to make money by pushing readers to an
affiliate program; if your lens is really on a topic that you're interested in, have
direct experience with, and isn't JUST trying to turn a sale. Once you answer
these questions honestly to yourself, you'll probably have your own answer
about whether you should spend your time trying to publish those kinds of
lenses here or not.”
Write passionately, write good original content, don’t try and
game the system, that’s not what it’s about...

22. Some questions from FFL about Squidoo:
Can you make a full time income from Squidoo?
Honestly.... Probably not... But it can be a nice bit of extra money... Some
people have gone on to what is called the ‘Top Tier’ on Squidoo and these
earn good cash... But that is only a very small percentage compared to the
total number of users on there...
However, it IS a great way to sharpen your skills writing and finding niches,
and if it converts on Squidoo, no matter how small the money, it can convert
on your own sites once you get them ranked...
And if you add other free sites to the mix you could make an even nicer
amount of money without a single expense...

23. Some questions from FFL about Squidoo:
How long does it take start to finish - picking niches to producing a lens?
This is relative, everyone works at different speeds and has different skill
sets... I can find a niche, find the product, find the keywords, find the content
and set up my Squidoo account and first lens all within 3-4 hours if I am
working hard on it, but I have a good knowledge of the process and what I am
looking for.
Don’t worry too much about how long it takes, it gets quicker, and even if it
takes longer than you would like it will still get done.
Remember, the way to eat an elephant is still one bite at a time 

24. Setting up your account:
Go to www.squidoo.com
Make a free account
Use whatever email makes sense
You can always create a hotmail one for this... alexvocalcoaching@hotmail.com
Choose your username
Another question was ‘Is your username important?”

25. Setting up your profile
Add first and last name
Type bio – can be changed
Add image
Use a real one and of your face, people love to see who is giving them the advice

26. Setting up how you get paid...
Settings -> Payouts
PayPal email address
Click ‘I want cash’ and update all
Change payout threshold to $1

27. Setting up our first page...
Dashboard -> Create Lens
Title
one of your keywords
URL
they do this for you
Topic
Rating
Tags
other keywords

28. Setting up our first page...
Add Modules
Intro Module (1)
Video Module (1)
Product Module (Amazon if applicable, text if not) (1 or 2)
Text Modules (at least 3)
Guestbook/Poll (1)

29. What Order is best?
No set rules but I like...
Intro
Product we are selling
Good information
Something pretty
More Information
Even more information
Product again
Something for them to join in with

30. Let’s go add some content!
Intro Module
Add a good image and describe what this page is
about, try and include keywords if they make sense...
But don’t force it.

31. Adding content continued...
Product Modules
Different depending on whether Amazon or not... This
is the Amazon way...

32. Adding content continued...
And this is the other products way...
IMPORTANT – MAKE SURE WHAT YOU ARE SELLING IS ALLOWED
OR YOU ARE WASTING AN AWFUL LOT OF TIME!!!
http://www.squidoo.com/squiddont

33. Adding content continued...
And just in case I haven’t mentioned it
You MUST add value to these links... Amazon and otherwise...
Think personal recommendations, NOT long lists of products
you want to make money on...

34. Adding content continued...
Video Module
Something nice for people to look at 
Also means they should stay on your page a bit longer and give
the rest of it a chance....

35. Adding content continued...
Guestbook/Poll
If you’re page gets popular it’s nice to have something there for
people to tell you what they think...

36. Adding content continued...
The all important information...
This is what will make or break the page, we are here to add
genuine value to this subject.
Try and use a keyword per module related to your subject

37. Couple other points:
Table of contents – turn it on
Related lenses – turn it on
Later we will add our own to this...

38. And there you have the basics of your
first free page...
Obviously I am going to go back through mine and make
it better, add some more of the information I have
collected... But basically we have just built a site 

39. Q&A
Any questions?