Alex Lawrence -- Chamber of Commerce, Cedar City -- Luncheon on 4/12/12

1. Social Media:
Time To Get In The Conversation
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
Google+: Gplus.am/Alex

2. Street Cred – Social Media
 52,000+ Twitter Followers (#7 in Utah)
 5,000+ Facebook Friends (public account)
 50,000+ Blog Readers/Subscribers (active again in 2011)
 3,000+ LinkedIn Connections
 1,000+ FourSquare Friends
 1,000+ mobile apps downloaded
 Average 1,300+ clicks per link and 100K+ views per post

3. Which Networks and Profiles?
LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare

4. 50M Users Put In Perspective
Radio
Internet
iPod Years
Facebook
0 5 10 15

5. Twitter Stats
 500M registered users
 Adding 500,000 new accounts per day
 300 million unique visitors per month
 200 million tweets per day
 1.2 billion tweets per week
 Largest VC raise in history = $800M

6. Facebook Stats
 850+ million active users (once a month)
 50% log on once per day
 130 friends
 350 million active mobile users per month
 1 billion people logged in at same time
 30 billion pieces of content/mo. (links, news, photos)
 70% of Facebook users are outside of the United States

7. Instagram Stats
 15 million users & 400 million photos uploaded in first 18
months
 80% applied filters
 Took Flickr 2 years to get to 100 million photos
 Was only on iOS! Just recently Android
 7 employees – now 14 employees
 Sold last week to Facebook for $1 Billion (with a „B‟)

8. Mobile Market Stats
 Average teen sends 1500 texts per month
 76% of all phone subscribers use texting
 8 trillion texts sent in 2011
 US -- 18% smartphone market In 2009, 44% in 2011
 Over 500,000 iPhone apps, 37% are free
 5 years (or less), mobile internet access > desktop access

9. 23% of Time Online (US) = Social
 Twitter and Facebook Users Under Age 35:
 27% check status and post updates 10+ times per day
 40% post updates while driving
 30% use while on dates
 64% post updates at work

10. Advertising $ Follow Eyeballs
1999 2009
Global Internet Ad $55MM $106B
Revenue
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B

11. How Do I Use Social For Business?
 Be yourself
 Don‟t do or say something you wouldn‟t mind sharing
with an employer, partner or investor
 Customers talk to each other online – a lot
 It‟s not a commercial
 Real photos, custom backgrounds, detailed info
 Be yourself

12. Control Your Brand Or Someone Else Will
 Due diligence on you via social – billboard worthy?
 Can you connect with customers?
 Talk to people you wouldn‟t normally have access to
 Mark Suster (iActionable intro)
 Hank Haney (golf tips from Tiger Woods coach)
 Robert Scoble (introduction to potential partner)
 Chad OchoCinco (cell phone number)
 CBR Venture Capitalist ($20M raise)
 Scott Anderson (Zion‟s Bank CEO)

13. Convinced? Ok, At Least Try…
 LinkedIn is a MUST
 100% profile complete
 Use current photo
 Make sure everything is accurate
 Get recommendations
 Actively seek out connections in areas related to interests
 Investors, employers and partners will check you out here
 Paid account shows you who looks at your profile
 Keep it up to date
 IT IS YOUR RESUME

14. Activity Equals Influence
 Either in or out
 Insincerity is obvious
 Listen to and talk about/with others
 Time – no quick fix, no quick results
 Encourage employees to be social, don‟t block it!
 Social Signals  SEO value  Rankings  Clicks 
Customers

15. Suggestions and Tools
 Send out using a scheduling tool like Bufferapp.com
 **Connect other networks (Twitter to LinkedIn, etc.)
 Be sure to reply to people where they replied to you
 Use a mobile application to share “live” updates
 Setup keyword searches and join conversations
 It‟s not all about you

16. Suggestions and Tools
 Tweetdeck (multi-network)
 NutshellMail (daily email summary)
 Bufferapp.com (scheduling content – FB/Twitter)
 Google+ (many leaving to focus solely on this network)
 Twentyfeet.com (analytics)
 Crowdbooster (analytics/suggestions)
 Tweetlogix and Tweetbot for mobile

17. Where and What?
 Which networks don‟t you like, know of or understand?
 FourSquare
 Facebook
 Twitter
 Youtube
 Instagram
 Tumblr
 Google+
 Klout
 Others?

18. Takeaways
 Social media is not a toy for kids
 It is not a fad
 If you aren‟t actively engaged now, you are behind
 Partners, investors, employees & customers are there
 The great equalizer – influencers can be you
 You will need to use it for most businesses

19. Remember This…
“Realize that the social media
success equation isn‟t big moves
on the chess board, it‟s little
moves, made every day that
eventually add up to a major
shift.” -Jay Baer