Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
brigham april-2012
1. Social Media:
Time To Get In The Conversation
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
http://www.slideshare.net/alexanderlaw/brigham-april-2012
2. Street Cred – Social Media
51,000+ Twitter Followers (#7 in Utah)
5,000+ Facebook Friends (public account)
50,000+ Blog Readers/Subscribers (active again in 2011)
3,000+ LinkedIn Connections
1,000+ FourSquare Friends
1,000+ mobile apps downloaded
Average 1,300+ clicks per link and 100K+ views per post
3. Which Networks and Profiles?
LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
4. 50M Users Put In Perspective
Radio
Internet
iPod Years
Facebook
0 5 10 15
5. Twitter Stats
500M registered users
Adding 500,000 new accounts per day
300 million unique visitors per month
200 million tweets per day
1.2 billion tweets per week
Largest VC raise in history = $800M
6. Facebook Stats
850+ million active users (once a month)
50% log on once per day
130 friends
350 million active mobile users per month
1 billion people logged in at same time
30 billion pieces of content/mo. (links, news, photos)
70% of Facebook users are outside of the United States
7. Instagram Stats
15 million users & 400 million photos uploaded in first 18
months
80% applied filters
Took Flickr 2 years to get to 100 million photos
Was only on iOS! Just recently Android
7 employees – now 14 employees
Sold last week to Facebook for $1 Billion (with a „B‟)
8. Mobile Market Stats
Average teen sends 1500 texts per month
76% of all phone subscribers use texting
8 trillion texts sent in 2011
US -- 18% smartphone market In 2009, 44% in 2011
Over 500,000 iPhone apps, 37% are free
5 years (or less), mobile internet access > desktop access
9. 23% of Time Online (US) = Social
Twitter and Facebook Users Under Age 35:
27% check status and post updates 10+ times per day
40% post updates while driving
30% use while on dates
64% post updates at work
10. Advertising $ Follow Eyeballs
1999 2009
Global Internet Ad $55MM $106B
Revenue
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B
11. How Do I Use Social For Business?
Be yourself
Don‟t do or say something you wouldn‟t mind sharing
with an employer, partner or investor
Customers talk to each other online – a lot
It‟s not a commercial
Real photos, custom backgrounds, detailed info
Be yourself
12. Control Your Brand Or Someone Else Will
Due diligence on you via social – billboard worthy?
Can you connect with customers?
Talk to people you wouldn‟t normally have access to
Mark Suster (iActionable intro)
Hank Haney (golf tips from Tiger Woods coach)
Robert Scoble (introduction to potential partner)
Chad OchoCinco (cell phone number)
CBR Venture Capitalist ($20M raise)
Scott Anderson (Zion‟s Bank CEO)
13. Convinced? Ok, At Least Try…
LinkedIn is a MUST
100% profile complete
Use current photo
Make sure everything is accurate
Get recommendations
Actively seek out connections in areas related to interests
Investors, employers and partners will check you out here
Paid account shows you who looks at your profile
Keep it up to date
IT IS YOUR RESUME
14. Activity Equals Influence
Either in or out
Insincerity is obvious
Listen to and talk about/with others
Time – no quick fix, no quick results
Encourage employees to be social, don‟t block it!
Social Signals SEO value Rankings Clicks
Customers
15. Suggestions and Tools
Send out using a scheduling tool like Bufferapp.com
**Connect other networks (Twitter to LinkedIn, etc.)
Be sure to reply to people where they replied to you
Use a mobile application to share “live” updates
Setup keyword searches and join conversations
It‟s not all about you
16. Suggestions and Tools
Tweetdeck (multi-network)
NutshellMail (daily email summary)
Bufferapp.com (scheduling content – FB/Twitter)
Google+ (many leaving to focus solely on this network)
Twentyfeet.com (analytics)
Crowdbooster (analytics/suggestions)
Tweetlogix and Tweetbot for mobile
17. Where and What?
Which networks don‟t you like, know of or understand?
FourSquare
Facebook
Twitter
Youtube
Instagram
Tumblr
Google+
Klout
Others?
18. Takeaways
Social media is not a toy for kids
It is not a fad
If you aren‟t actively engaged now, you are behind
Partners, investors, employees & customers are there
The great equalizer – influencers can be you
You will need to use it for most businesses
19. Remember This…
“Realize that the social media
success equation isn‟t big moves
on the chess board, it‟s little
moves, made every day that
eventually add up to a major
shift.” -Jay Baer
