Report about culture and cross-cultural influences for a media audience analysis class.

1. CULTURAL
CROSS-CULTURAL
AND
I N F L U E N C E S
ALEXA ARABEJO
Broadcast Audience Studies

6. The meanings that are
shared by most people
in a social group.

9. SOCIAL
CLASSES

11. beliefs, attitudes, goals, values
behavior, customs, norms
social and physical environment

12. the cultural meaning of concepts.
The goal is to
beliefs, attitudes, goals, values
behavior, customs, norms
social and physical environment

15. Emotional Responses
Cognitions
Behaviors
ETHNOGRAPHIC
FIELDWORK

16. MEASURES

27. seek to acquire
cultural meanings in
products in order to
a desirable personal
identity or self-concept.

30. Is seen as a FUNNEL through which cultural
meaning is poured into consumer goods.

65. 1. Defined Culture
2. Content of Culture
3. Culture and the Consumers
4. Defined Cross-Cultural
5. International Marketing Strategies