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Ignite Your Social MediaPhilanthrofest Miami Community Engagement Institute, February 8, 2013 Alex de Car...
Agenda✤ Intro✤ Concepts✤ Implementation✤ Tips & Tools
I create spaces for individuals,companies, and brands to connect
I’m just a socialmedia user ... and not a guru, expert, or swami*! (*The only Suomi in me is from my Finnish he...
Social Media Club of South Florida Established September 2008 - Over 2,500 members - Monthly meetu...
BarCamp Miami- Web and new media “un”conference- Over 1,600 have attended five events- Next one: May 2013 http://bar...
RefreshMiami: new media community - South Florida’s largest web and new media community - Established March 2006 - Over...
Securingthe ClicksNetwork Securityin the Age ofSocial Media
Social media is present in your marketing mix whether you like it or not
Concepts
Don’t Pitch Me, Bro!
from Traditional Media ... ... to Social MediaInstitutional Mediation Distributed Mediation • Editing P...
markets are conversations
This is not a conversation
Interruption marketing
Traditional marketers broadcast “crafted” messages
How traditional marketers see us
They keep pitching us!
they might as well talk to the hand
we’re besieged by ads!
... unsolicited commercial messages
Peripheral Vision
“People don’t just connect to each other.They connect through a shared object.” -­‐  Jyri ...
Text Text“So ... what’s the scuttlebutt?”
We have shared interests It’s the reason we speak to each other and not someone else
social object
We can create social objects The market for shared experiences is inexhaustible
The social object is the reason twopeople are talking to each other asopposed to talking to someone else.
Implementation
Are you listening?
... Are you listening? What are people discussing? Who’s doing the talking? Is the content accurate? What are they pas...
http://wiki.kenburbary.com/
You’ll be amazed at what you’ll find out ...
Framework for social media implementation Research •  Audit of current st...
Establish outposts on social networks Think of it this way. If you are a fisherman you would not fish for the trop...
The Social Media Starfish Robert Scoble
90 - 9 - 1 rule of social participation“In social groups, some people actively participate more than others… Social ...
A single user may affect or “infect” many others
When listening, quality counts, not quantity
When quality becomes quantity David Armano
Transform Your Business by Being Remarkable Seth Godin
Branding
Lots of cows ...
Become the purple cow
The online objective Influence Authority Reputation ...
Content and connection strategies✤ Find your core and connect✤ Ask big questions✤ Open the side door: “The Making Of...
Tips & Tools
google.com/alerts
google.com/reader
tweetdeck.com
bufferapp.com
shareaholic.com/
scribefire.com
• Create a Google+ Page• Establish Authorship• Claim Google Place• Get +1’s
Embrace your inner geek
http://blog.getsatisfaction.com/2011/01/24/community-manager/
Hiring someone or an agency?✤ Understand demographics✤ Create a centralized platform✤ Research the social presence✤ ...
We can leverage social media to buildreal bridges between communities, by:✤ Engaging people around topics of interest an...
Photo Credits - Creative Commons✦ Swami http://www.flickr.com/photos/boskizzi/12103933/✦ Marketing mix http://www.flickr...
Ignite Your Social MediaPhilanthrofest Miami Community Engagement Institute, February 8, 2013 Alex de Car...
... Are you listening? What
... Are you listening? What
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... Are you listening? What Ignite Your Social Media - Philanthrofest presentation

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... Are you listening? What are people discussing? Who’s doing the talking? Is the content accurate? What are they passionate about? Can you identify relationships and communities? Are they meeting up in the real world?

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  • My favorite slides are the Kool Aid point and your twitter buffer schedule :)
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  • After a successful Diabetes Awareness Walk in November 2012 that raised over $10,000.00, excitement is building for our 2013, November 9, 2013 Walk. We have prepared our brochures for mailing and are working on posters etc. to be placed with Doctors and other groups.
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  • @actionmoviefreak By the way, I develop the online objective in more detail in this presentation: http://www.slideshare.net/alex_dc/engage-your-community
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  • @actionmoviefreak Thanks for your comments, I'm glad to know what resonated with you :)
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