1. Task 9
The music industry in the digital world.

2. How has the internet impacted
on the music industry?
The internet has made a massive impact to the music
industry in recent years. People are now able to access
their favourite music/music videos in a click of a button
thanks to websites such as Youtube. The internet has
helped artists such as Lily Allen who started her career
putting her demos on Myspace before hitting it big in 2005.
The internet has opened up many doors for new and
upcoming artists/bands as record companies don’t have
control on who listens to what music making it easier for
artists/bands to promote themselves. Artists are finding
other ways to connect to their fans and keep them up to
date with the latest news. A popular website which
artists/bands use to connect to their fans is Twitter a
celebrity who has huge popularity on Twitter is Lady Gaga
who has 29503343 followers making her the most followed
person in the world.

3. How has iTunes impacted on
the music industry?
iTunes has had an impact on the music industry dramatically.
Before iTunes if you wanted to buy a single, you’d have to purchase
the whole album. This was a way how record companies were able
to have huge record sales. Now we have iTunes where we have the
choice of buying a single song of the album or the whole album.
This has impacted on the music industry because their sales would
drop if one song was more downloaded than the other. iTunes have
led to other problems such as piracy. As it stands to buy a song
from iTunes is £0.69 to buy an album it’s around about £7.99 once
you have brought the album you are able to share it amongst other
people via the internet so record companies are loosing money
because people aren’t buying the songs. Also because mostly every
household has access to the internet and they want an easier way
to purchase music people are now downloading music rather than
going out and buying the hard, more expensive copy of the album
or song.

4. How has MTV impacted on
the music industry?
MTV has had an impact on the music industry since it first began in
1981. Music television channels have dramatically changed the way
music is promoted, but it has also introduced programs such as:
Keeping up with the Kardashians, Jackass and Jersey Shore. Since the
introduction of MTV, there is a large emphasis on the actual video and
not the quality of the music. However, the music-video format has been
successful, and various other music channels devoted to a specific
genre have appeared in recent years such as Viva, Kiss and Scuzz.
Before MTV were a bit of everything from pop to rock but nowadays it
focuses on more mainstream music. However satellite television
introduced a specialized programming approach too. Channels devoted
to travel, food, cars are now common on cable or satellite television.
Music television has changed the way music is promoted because it
was a good marketing strategy for artists. An artist’s success is no
longer based on the music produced. MTV, or music television controls
how an artist is promoted and the success rate.

5. How has technology impacted
on the music industry?
Technology has had a impact on the music industry, as it is
always evolving. Technology is becoming faster and better,
making it easier and easier for us to access and receive
media. Devices such as smartphones with apps for social
network sites and internet access so we can read the latest
music news as it happens quickly and freely. TV has also
impacted the music industry with more channels designed
for certain genres of music such as Kiss for
dance/mainstream music and Scuzz for rock/metal music.
Other ways which technology has impacted on the industry
is by the use of games such as Guitar Hero and Just
Dance, both games have music from all different genres
and years. Lastly music is also used on TV advertisements
which acts as a promotion technique because if the person
watching the TV advert likes the song playing in the
background they might want to search for it on the internet
and buy the song via iTunes or go to music shops such as
HMV to purchase the music.