research methodology

1. -ALEN PHILIP-

2. DATA COLLECTION
PRIMARY
DATA
SECONDARY
DATA

3. PRIMARY DATA
Primary data is the
data collected directly
from the respondent
by the researcher

4. PRIMARY DATA COLLECTION
METHODS
OBSERVATION
METHOD
INTERVIEW
METHOD
QUESTIONNAIRE
METHOD
SCHEDULE
METHOD

5. 1.OBSERVATION METHOD
Under the observation method , the information sought by way of
Investigator’s own direct observation without asking from the
Respondent.
For eg; in study relating to consumer behaviour;
Instead of asking the brand of the watch used by
the respondent the researcher
May himself look at the watch.

6. 1.Bias eliminated
2.Current
information is
gathered
3.Independent of
respondent’s
willingness to
respond
1.Expensive
2.Limitted information
3.At times respondent
may not be accessible
for direct observation.

7. INTERVIEW METHOD
This method of collecting
Data involves oral – verbal
Communications where
Interviewer ask questions and
Respondent give answers.
there are 2 types of interviews;
1. Personal interview
2. Telephonic interview

8. 1.Personal interview
 Personal interview is a face to face interaction
between the interviewer and respondent
2.Telephonic interview
 interviewing a person by means of a telephone

9. QUESTIONNAIRE METHOD
• A questionnaire is a research instrument
consisting of a series of questions and other
prompts for the purpose of
gathering information from respondents.

10.  Practical
 Large amounts of information can be collected from a large
number of people in a short period of time and in a
relatively cost effective way
 Can be carried out by the researcher or by any number of
people with limited affect to its validity and reliability
 The results of the questionnaires can usually be quickly
and easily quantified by either a researcher or through the
use of a software package
 Can be analysed more 'scientifically' and objectively than
other forms of research
 When data has been quantified, it can be used to compare
and contrast other research and may be used to measure
change
 Positivists believe that quantitative data can be used to
create new theories and / or test existing hypotheses

11. •
Is argued to be inadequate to understand some
forms
of information - i.e. changes of emotions, behaviour,
feelings etc.
•Phenomenologists state that quantitative research is
simply an artificial creation by the researcher, as it is
asking only a limited amount of information without
explanation
•Lacks validity
•There is no way to tell how truthful a respondent is
being
•There is no way of telling how much thought a
respondent has put in

12. SCHEDULE METHOD
 Schedule is the tool or instrument used
to collect data from the respondents
while interview is conducted. Schedule
contains questions, statements (on
which opinions are elicited) and blank
spaces/tables for filling up the
respondents.
 The schedule is presented by the
interviewer. The questions are asked
and the answers are noted down by
him. The list of questions is a more
formal document, it need not be
attractive.

13.  Questionnaire: It is a set of questions
typed or printed and sent to the
respondents through mail are post
which should be returned back after
answering.

Schedule: It is a set of questions which
has to be filled by enumerators by
asking questions to the respondents.
QUESTIONNAIRE V/S SCHEDULE

14. THANKS