2. Acquia unterstützt Sie dabei, Social
Engagement, Content und E-Commerce
in Ihre Multi-Channel/ Omnichannel
und digitalen Strategien zu integrieren
Digital Business Plattform
3. Seien Sie ‘agil’: Die digitale Welt wird immer schneller und
schneller…
By PatrickSmithPhotography
4. In 2020, 50 billions
Of connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…
AGILITÄT: Wir leben in einer immer stärker vernetzten Welt…
5. Seien Sie ‘Mobile’: Denken Sie daran: ‘Mobile First’ und
ermöglichen Sie Ihren Kunden, durchgängig integrierte
Cross-Channel Erlebnisse
Flickr : By heαrtbreaker
In 2014, most of Internet access
come from Mobile devices
6. Great !
I like that,
I recommend
you……
I like the FranceTV
Tour de France
Multi-cast
The support
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”
+1.7b people are using
Social Network
Seien Sie SOCIAL : User sind Ihre besten Markenbotschafter!
Fantastic!
7. 77%+ of the Web sites are not using
Personalization !
Seien Sie ‘anders’: USER wollen “individuell” sein!
8. SIE haben es in der Hand
Source 2013 : Kanter Media
POEM : Forrester Research Model
10. 4 Key Points to
succeed in your
Digital
Transformation
Was macht den digitalen Erfolg
aus?
#1 Funktionalität und Agilität
#2 Flexibilität und Integration
#3 Performance
#4 Multi-channel & cross-channel & Omnichannel
#5 ‘Personalized experiences’
15. SIE entscheiden
Einfache Integration mit externer Software
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Acquia Digital Business Platform
Measure & report
24. High Tech Life Sciences Financial Services Others
Some Customer references
Hinweis der Redaktion
.
many touch points, one integrated digital experience
make it about the goal – right experience, right message, at the right time – using my best of breed tools
Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management)
Social media like Linkedin, FB, twitter, Pinterest….
Marketing tools, email automation tools, campaign… like MArketo
CRM (Customer Relation Management) like Sales force
Stream and API integration
They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web…
And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
Games-to-date (through Sat Feb 22):
· 60.1 million digital visitors (+30% vs Vancouver)
· 24.2 million video viewers (+165% vs Vancouver, +9% vs London)
· 9.3 million live video viewers (+971% vs Vancouver, +24% vs London)
· 1.6 billion page views (+108% vs Vancouver)
Top Live:
· Men’s Hockey Semifinal (USA-CAN) – 2.1 million viewers, 4.3 million streams –* largest TVE stream of all time; largest NBC Sports Digital stream of all time
· Women’s Hockey Final (USA-CAN) – 1.2 million viewers, 2.1 million streams
· Men’s Hockey Quarterfinals (USA-CZE) – 798K viewers, 1.5 million streams
· Men’s Hockey (USA-RUS) – 599K viewers, 1.0 million streams
· Men’s Halfpipe Event (Shaun White) – 596K viewers, 916K streams
many touch points, one integrated digital experience
make it about the goal – right experience, right message, at the right time – using my best of breed tools
22 hospital campuses integrated into one digital platform