1.
WHAT IS A BLOG
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2.
I’m sure that by this time,
you’ve heard or read about
blogs, blogging, or even the
blogosphere, and there are a
number of ways I could
answer this question ranging
from the broad to the highly
technical.
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BLOG

3.
A blog is a discussion or
informational web site
published on the Internet and
consisting of entries ("blog
posts") typically displayed in
reverse chronological order ‐
the most recent blog post
appears first.
BLOG
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4.
The term weblog was coined
by Jorn Barger in December
1997.
The short form, blog, was
coined by Peter Merholz, who
broke the word weblog into
the phrase we blog on his
blog Peterme.com in 1999.
BLOG
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5.
Blogs started out as simple
text entries ‐ nothing more
than an online diary.
Now we see blogs that
combine text, photos, audios,
and videos.
BLOG
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6.
A blogger is simply someone who maintains a blog.
BLOGGER
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7.
Instead of recording their thoughts on a physical diary,
bloggers posts their opinion on the Internet hoping that
readers will take a look at what they have to say.
BLOGGER
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8.
Blogging gives anybody and everybody ‐ writers,
professionals, teenagers, housewives, dads, moms, etc., a
chance to publish their thoughts for the rest of the world to
see.
BLOGGING
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9.
The blogosphere is the collective term encompassing all
blogs on the Internet.
BLOGOSPHERE
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10.
Anything goes in the blogosphere, so it’s useful to think of
blogs under 3 general categories ‐ Personal, Organizational,
and Business
BLOGOSPHERE
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11.
Personal Blogs
The majority of blogs are personal blogs chronicling the day‐
to‐day lives of ordinary people like you and me.
Personal blogs often focus on a theme the blogger is
passionate about, such as family, sports, fashion, technology,
or a particular hobby.
1. PERSONAL BLOGS
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12.
You can blog about your dog, your fishing skills, your football
club, the latest movie you watched ‐ literally anything you
want.
1. PERSONAL BLOGS
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13.
Organizational blogs are maintained by organizations as a
means of communicating both to their members, and to the
outside world.
2. ORGANIZATIONAL BLOGS
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14.
Business blogs are made for the purpose of making a profit
whether through advertising revenue, or through the sale
and promotion of a product or service.
3. BUSINESS BLOGS
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15.
A personal blog can also be considered a business blog when
the person behind it is blogging for a living, or as part of
his/her job.
3. BUSINESS BLOGS
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16.
WHY SHOULD YOU
CREATE YOUR
OWN BLOG
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17.
All you need is a computer with an Internet connection and
you’re good to go.
There are several free blogging services available on the
Internet, and most of them are so easy to use that you can
start blogging within minutes of signing up.
1. EASY & FREE
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18.
Everyone wants to be heard. By posting your opinions and
thoughts on the web you are potentially being heard by a
global audience.
Just knowing that your opinions are being heard is
sometimes reward enough in itself.
2. EXPRESS YOURSELF
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19.
You can blog for fun, but you can also make money while
doing so.
Blogs can help you earn money through several revenue
streams ‐ and advertising is just one of these.
3. MAKE MONEY
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20.
Blogs establish a sense of community by providing an open
avenue for communication and encouraging interaction.
Depending on your blog, 'community' in this case can mean
your family, your schoolmates, your fellow hobbyists, your
customers, your target market ‐ whoever you’re talking to.
4. KEEP IN TOUCH
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21.
If you already have a website, then you should add a blog to
it by all means.
Blogs can add a personal touch, help your visitors connect
with what you have to say, and drive targeted traffic to your
site.
5. COMPLEMENT YOUR SITE
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22.
BLOGS ARE DEFINITELY MAKING
THE WORLD SMALLER AND MORE INTIMATE
BY MAKING IT EASIER FOR EVERYONE
TO HAVE A SAY AND BE HEARD.
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23.
IN THE NEXT PRESENTATION I’LL BREAK
THINGS DOWN FURTHER BY DISCUSSING THE
ESSENTIAL PARTS OF A BLOG
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24.
THANKS FOR READING
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