1. Personal
augmented
reality
browser
Project by:
CONTACTS:
www.playdisplay.ru
info@playdisplay.ru
+7 (495) 23 164 23

2. +7 (495) 23-164-23
WHAT FOR?
FOR USERS:
creation of virtual space on their own, which can be accessed via
mobile device. User places virtual objects and widgets in the real
world, linking them to the objects from his environment.
Aside from objects placed on one’s own, SpaceAR interacts with
universal public widgets appearing on the device screen in certain
cases.
FOR ADVERTISERS:
filling users’virtual space with
interactive advertisment. for
exmaple it works at pointing your
widget at a Coca-cola can.
FOR APPLICATIONS
DEVELOPERS:
presentation of their own
ready mobile apps as SpaceAR
widgets.

3. +7 (495) 23-164-23
HOW DOES IT WORK?
PLACE WIDGET INTO
YOUR SPACE
USE APPLICATIONS BY
CLICKING ON THE ICONS
1
1 2
2

4. +7 (495) 23-164-23
HOW DOES IT WORK
START
1)Switching-on
SpaceAR app.
WIDGET PLACEMENT
2) User chooses a fragment of his
environment, points the device at it
and confirms it with a click.
3) Highlights the area on the
snapshot taken, which is distinctive
and recognizable for the present
fragment of space
4) The application processes and
stores the fragment
5)User attaches any widget on
his own, linking to the chosen
fragment.
WIDGET USAGE
6) User points his device on the environment’s fragment and an icon of the
widget appears on the screen over the object. In case a lot of objects
recognizable by the program get in the shot, the icons appear over all
recognized objects at once.
7) user clicks on the icon and the widget opens on the screen. It can be The
weather pop-up for example. At withdrawal the device from the present
angle, the opened widget remains on the screen until the user doesn’t close it,
whereupon the program proceeds to the step 6
8) The program also works out with the global fragments of the world.
These markers which work out by default are available for all users. These
fragments will be:
• navigational schemes and plans, available for the general public,- a subway
map, park’s shemes, a municipal city plan, a museum exhibition plan, road
signs etc.
• magazines’, billboard and street advertisement.
• bright lighting source, as the sun or a lightbulb.
• absolute darkness and other.

5. +7 (495) 23-164-23
THE WIDGET IS A MINI APP,
BEING ATTACHED TO THE
FRAGMENT OF THE REAL
WORLD. Widgets look like
compact icons, which open
the app as a pop-up window or
launch the oughter application by
a click. There are also widgets
which work out automatically
once they get on the screen.
WIDGETS’ DEVELOPMENT
Several widgets will be
developed within the
framework of the project,
however the biggest part is
already ready apps of side
developers plugged-in by users.
WIDGETS:
• social networks
• the weather: by pointing at a
bright lightbulb, a window or
the sun.
• the phone call: connection
with a person is activated by
pointing on his photo.
• a programmable button
performs a preconfigured
function, launch of another
app, following the link, the
shop order, switching-on a
stopwatch for example.
• music is switched on
according to remote control
principle
• Tamagochi: a character which
can be grown, lives in a room’s
corner
FUNCTIONS IMPLEMENTED THROUGH THE WIDGETS
• Flashlight:- switched on
by pointing the device on
darkness, when the device
realizes that it’s really dark
around.
• massively multiplayer games-
quests: a group of people has
to look for virtual objects in a
real world
• Announcement board:- several
users can influence the mutual
board
• RSS News
• Entertainment
• YouTube
• TV and radio channels
• Watching a film trailer
by pointing at the cinema
poster
• Mail
• Traffic jam map
• Informational source in the
form of Internet page
Etc.

6. +7 (495) 23-164-23
TECHNOLOGY
PLAYDISPLAY
MOBILE AR
PROTOTYPES:
SERVER-CLIENT
ARCHITECTURE
Server - .NET
Client application oriented for:
- tablets like iPad and Samsung
Galaxy with iOS, Android,
Windows8
- smartphones like iPhone,
Windows Phone, GooglePhone
- Augmented reality glasses
Vuzix, Google etc.
http://youtu.be/sShbVD3YFME
http://youtu.be/gOwq6AnVFew
http://youtu.be/6diW_uUjlqw
http://youtu.be/jY0LRxb6ioI
http://youtu.be/aGQ8dFUpvI8
STILL TO BE SOLVED:
- realization of the algorithm
of fast marker recognition
considering their limitless
number in database.
- realization of several
convenient popular widgets
BRIEF DESCRIPTION:
Client application uploads user’s
individual markers from the
server using its geo-location
positions .
Upon the marker recognition
the script is being uploaded and
cashed with the media content
corresponding to this marker.
In the process of interaction with
the script client’s application
synchronizes the script state
with the server.
THE TECHNOLOGIES USED
Recognition system VUFORIA
(http://www.qualcomm.com/
solutions/augmented-reality)
by QUALCOMM company, is in
public domain.
Negotiations regarding
cooperation and partnership are
being held at the moment
Graphic engine UNITY.
These technologies allow
organizing the starting version
of the project in short terms and
with a small team.

7. +7 (495) 23-164-23
MARKETING AND SALES
GEOGRAPHY AND MAIN
MARKET SEGMENTS
MONETIZATION
• Free distribution of application with several popular widgets, including
entertainment ones for viral advertising;
• Organizing of mass city-wide events using spaceAR;
• Conducting a massive advertising campaign of several customers on the
basis of spaceAR in order to expand customer base;
• Paid advertising.
Worldwide.
Mobile gadget users.
Advertising companies (BTL actions, indoor & outdoor Ads, magazines etc.).
• Freemium - more widgets and settings
• Advertising in users’ virtual spaces - including the execution of
the program upon getting in the shot of the client’s object.
• Creation of functional widgets of public domain for enterprise
customers

8. +7 (495) 23-164-23
COMPETITORS
SPACEAR
ADVANTAGE
Aurasma http://www.aurasma.com
BlippAR http://blippar.com
No competitors in Russia
• User generated augmented reality space;
• Ability to use global widgets and widgets placed by other users
and advertisers;
• Ability to link ready applications;
• Self-educated extendable space analizing system.

9. +7 (495) 23-164-23
TEAM
ANDREY SUDARIKOV - CCO
32 years old, 11 years of working
experience;
ALEXANDR SIMAKOV - CEO
37 years old, 11 years of working
experience;
MAX ROUF - CTO
30 years old, 9 years of working
experience;
EVGENIYA SOBOLEVA – CMO
30 years old, 7 years of working
experience;
COMPETENCE OF THE TEAM
Development of client-server
applications for mobile devices
- Development of augmented
reality applications;
- Development of highly-loaded
server solutions;
- Development of gaming
software (social networks,
mobile devices);
- Development of graphic content
(3D modeling, 2D art, animation,
effects, website design, etc.);
- Experience of mobile
applications promotion;
- Development of advertisement
campaigns, branding, graphic
design.
EXPERIENCE AND
ACCOMPLISHMENTS
started working in the sphere of
augmented reality in 2009.
- performed over 20 cases
for our clients on the basis of
augmented reality and KINECT
sensor.
- created the constructor of
augmented reality for both MAC-
OS and Windows
- created several apps for
iOS with augmented reality
technology.
- several advertising applications
are being developed for brands
RENAULT, Procter & Gamble,
publishing house Sanoma
Independent Media, MEIZU,
SNICKERS, Cultural Center
Garage, Svyaznoy bank, RED
APPLE.
DANIL KASHIRIN – 3D Designer,
30 years old, 8 years of working
experience;
LENA LETO - Interface Designer,
25 years old, 5 years of working
experience;
PAVEL SHTOLER – Server Lead
30 years old, 6 years of working
experience;
ALEXEI MEDVEDEV – Server
developer, 32 years old, 6 years
of working experience;
ANDREY ZAREMBO-
GADZYATSKY– Client Lead
27 years old, 5 years of working
experience;
ALEXEI PAVLOV – Client
developer, 34 years old, 7 years
of working experience;