1. Social Groups Engaged in
Carbon Calculations
 Nature Conservancy
 Is a conservation organization working around the world to
protect ecologically important lands and waters for nature and
people.
 Inconvenient Truth
 Interactive movie extension intent on pushing a specific political
agenda - “Political will is a renewable resource”
 U.C. Berkeley Institute of the Environment
 “The CoolClimate Calculator has been designed to help US
households evaluate their complete climate footprints, including
all direct and indirect greenhouse gas (GHG) emissions from
transportation, household energy, food, goods and services.”

2. Nature Conservancy
 Relevant factions involved in production
 Nature Conservancy
 Relevant factions involved in the use of this technology
 Nature Conservancy members
 Concerned public
 Agenda
 There is a carbon offset program offered by the Nature
Conservancy that is prominently displayed upon the completion of
the interactive tool.
 As an organization the Nature Conservancy carefully avoids the
radical leftist fringe and tries to remain neutral in its goal of
preserving land and water for the benefit of natural communities.
Preservation efforts that inherently involve controversy.

3. Inconvenient Truth
 Relevant factions involved in production
 The tool was co-developed by WE and TakePart and uses
information from the Energy Information Administration (EIA),
Terrapass, and other undisclosed sources
 Relevant factions involved in the use of this technology
 Concerned public
 Agenda
 Offers an opportunity to offset carbon through the Native
Energy Program.
 Al Gore remains a political figure and the tool continues the
political themes that arose in the movie.
 This tool is used to promote special interests.

4. UCB Institute of the
Environment
 Relevant factions involved in production
 The Berkeley Institute of the Environment (BIE), which is co-
directed by Professors Dan Kammen and Inez Fung.
 Christopher M. Jones was the lead researcher, who, along with
graduate student Sally Maki developed the tool.
 Relevant factions involved in the use of this technology
 Concerned public
 Agenda
 Academic institution which remains fairly neutral in its agenda.