1. Communication
C Suite
Middle Managers - Potential Employers
Customers
By Al Diaz, MBA, PMP, CBA

2. When Communicating with a
C Suite

3. U.S. President Woodrow Wilson
“if I am to speak 10 minutes I need a weeks worth of
preparation but if I am to speak for an hour I am
ready now”
Brevity

4. Unless Specifically Asked No Yes
Methodology X
History X
Approach X
Marketing X
Facts X
Qualification X
Yourself X
Building Personal Rapport X

5. C Suite
Building Personal Rapport
Ask open ended questions
Praise your team
Be specific
Listen to / and talk about… their
Goals, Issues, Challenges

6. C Suites are impress by the quality of
the question
Challenge conventional thinking
Be Passionate about Curiosity

7. We have all heard about people
that talk too much
You never hear about people that
listen too much

8. Communication and
Middle Management

9. • Teresa Amabile,
a professor at Harvard Business School and co-
author of The Progress Principle, says middle
managers are in a "sandwich situation." They're
squeezed between the interests of upper
managers and employees.

11. You
Operations, Finance, HR, Sales, Supply Chain,
Manufacturing, Marketing… Thier focus is on
Communication, Execution & Details
Contribute by utilizing …PDSA Model
Q: What are we trying to accomplish?
Plan, Do, Study, Act
Plan, Carry out the plan, Analysis & Feedback,
Plan the Next Cycle

12. Communication &
Potential Employers

13. the pitch

14. Let me tell you about myself?
I graduated…
I have a degree in…
I worked on the following projects…
I belong to the following biz organizations…
My interest include…
The interviewer is testing your ability to
interact with others.

15. YOU FINISH – PAUSE – AND NOW
YOU GET A POLITE SMILE

16. Did you come here to get a
polite smile
I SURE HOPE NOT

17. What did you learn?

18. What did they learn about you?
FACTS
FACTS can sometimes be BORING

19. Will someone please ask me a
question
Here’s one…

20. Can you tell me about the
position?
Wrong Question

21. Right Question
What business are you really in?
The Ritz Carlton is not in the hotel business…they
are in the life style business
What do your customers value most?
Making Things Easy = Reduce Complexity,
Money = Improve ROI,
World Class Service

22. Other HR Type Questions
What Are Your Greatest Weaknesses?
Determining your ability to overcome obstacles.
Where do you see your self in 5 years?
Listening for long-term goals, career development plan
How would your fellow students describe you?
Gives a glimpse of how you view yourself and what you
believe are your most important attributes.
What are your hobbies?
Looking for interest, priorities, and fit

23. What hiring managers want to here?
How you
would contribute
speak of others
have overcome obstacles
can articulate both sides
outline your unique …
experience, education, credentials

24. Communication with
Customers and Stakeholders

25. Over 90% of the people you come
in contact with are
YOUR
Customers / Stakeholders

26. Make it easy for your customer
Be a good listener
Limit customer touches
Anticipate their needs
Take action
Be Available
Look to say…Yes
Sit on the Cactus
Golden Rule

27. Self Talk (inner voice)
is important when
speaking to your
Customers and Stakeholders

28. What are you?
Wandering Generality
Meaningful Specific

29. Each of you have a dream
A dream to give back
Will you be part of the clean up?
The World needs cleaning up.

30. Communication
Starts with YOU

31. Self Talk - Inner Dialog
YOU HAVE TOO
YOU SHOULD
JUST GET IT DONE

32. Fear of Failure
Overwhelmed
Pressure
Try Harder
Work Longer
Lose Motivation
Resentment
Escape
Judgment
Guilt
Negative Affects
Relationships Suffer
Frustration
Trigger
Anger
Exhaustion

33. Dreadfully Done

34. Judgment
Specifically
Our work is held up for Judgment
Is your self esteem tied to your
work ? …hence judgment

35. Become Aware – Wake Up
Your self worth
is not measured by other peoples
grades, evaluation or judgments

36. So much of your success is dependent on you
Yes we’ve all heard it before
Its not what you know…It’s who you know
Right place…Right Time
Money or Luck
I am not here to tell you life is fair, it’s not
but it’s what you do…with what you got
don’t sit there and tell me you can’t
if you do… you won’t last

37. NOW…
GO OUT
AND SOLVE
REALLY HARD PROBLEMS

38. Books to Read…
• In Search of Excellence
– By Tom Peters
• The First 90 Days
– By Michael D. Watkins
• The 5th Discipline
– By Peter Senge
• The Future of Management
– By Gary Hamel
• Influencer – The power to change
anything
– By Kerry Patterson, Joseph Grenny,
David Maxfield, Ron McMillan, Al
Switzler
• The Why of Work – How great
leaders build abundant organizations
that win
– By David Ulrich, Wendy Ulrich,
Marshall Goldsmith
Books to Read…
• The Tao of Psychology:
Synchronicity and the Self:
- By Jean Shinoda ...
• Emotional Intelligence
- By Daniel Goleman
• Authentic Happienss
- By Martin E. P. Seligman
• Original Blessing
– By Mathew Fox
• A Gift of Positive Thinking
– Gill Farrer-Hall