Presentation at the London College of Communication / University of the Arts London on digital communications strategy and design thinking for the Olympic Games in Rio. 10th November 2016
3. 95% of newspapers in
America will change
“This painful decline will give birth
to a new model of journalism”.
Paul Gillin
THE MEDIA IS SHIFTING RAPIDLY
4. source: Newspaper Association of America (2004) and Pew Research Center of Analysis of BIA / Kelsey Data (2014)
NEWSPAPERS AD REVENUE
$2b
1.5 billion to 3.5 billiondigital
(in billions of US dollars)
0
1
2
3
4
2004 2014
5. source: Newspaper Association of America (2004) and Pew Research Center of Analysis of BIA / Kelsey Data (2014)
print
(in billions of US dollars)
0
12,5
25
37,5
50
2004 2014
$30b
47.7 billion to 16.4 billion
NEWSPAPERS AD REVENUE
6. • 60% telecom
• 22% technology
• 14% electronics
• 07% media
THE DIGITAL ECONOMY
source: http://www.jornalopcao.com.br/colunas/imprensa/caio-tulio-costa-doutor-em-comunicacao-sugere-o-mapa-da-mina-para-jornal-sobreviver-na-era-digital Credits: mbuzz.com.sa
21.
“(designers) depend in their work on thinking
mostly about the moment when the user
comes into contact with the product or service
offering. This special perspective contributes to
the development process right from its onset".
This is service design thinking
Stickdorn & Schneider, 2010
THE DESIGNERS' ROLE
22.
23. Share the
sense of live
with as many
people as
possible.
OUR GOAL: THE EXPERIENCE
36.
Olympic fans
Olympic super fans
Sports super fans
Journalists/Bloggers/Media
General interest
personas
Cariocas
State of Rio
Brazilians
South America
Other continents
37.
38.
39. • experience, “sense of live”
• highest authority on the Games
• accessible and involving
• spreadability
BRIEFING