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Lowe's 2014 smart home survey report

Enquête 2014 de Lowe's sur la maison connectée

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Lowe's 2014 smart home survey report

  1. 1. 2014 Smart Home Survey 8/20/141
  2. 2. 52% # of Americans feel that having a smart home is at least somewhat important to them Methodology Lowe's 2014 Smart Home Survey examined Americans’ attitudes and experiences with home automation, with a particular look at the most important features and top reasons for owning smart home products.# # This survey was conducted online within the United States between July 10-12, 2014 among 2,088 adults ages 18 and older by Harris Poll on behalf of Lowe’s via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online. 8/20/142
  3. 3. 62% # of Americans rank security and home monitoring as the top beneficial reason to own a smart home 50% of Americans say their home would be more secure (e.g. lock/unlock doors, set an alarm remotely) 46% monitor activity around their home when they are away 40% cut costs and save money on energy bill 35% home would be more convenient overall 29% better protected from floods, fire, etc. 13% feel more tech savvy Question: Which of the following are beneficial reasons for you to own smart home products? (U.S. adults, n=2,088) 8/20/143
  4. 4. 56% # of Americans cite cost or fees as the most important deciding factor in purchasing consideration 31% say the most important factor for them is the monthly fee amount 26% cost of equipment 13% ease of use 11% security features such as cameras and locks 9% efficiency features 3% home/renter’s insurance discount Other Americans aged 65 and older (24%) are more than twice as likely as those aged 18-64 (11%) to name ease-of-use as the most important factor in smart home product purchase consideration! ! 2x Question: If you were considering purchasing smart home products, what would be the most important factor in making your purchasing decision? (U.S. adults, n=2,088) 8/20/144
  5. 5. 50% # of Americans prefer a DIY smart home monitoring solution without a monthly fee 50% of Americans prefer a do-it-yourself home monitoring solution for smart home products without a monthly fee 21% prefer a professionally installed/monitored system with a monthly service fee Question: Would you prefer a do-it-yourself home monitoring solution for smart home products (i.e., you install and monitor the connected products yourself) with no monthly service fee or a professionally installed/monitored system with a monthly service fee? (U.S. adults, n=2,088) 8/20/145
  6. 6. 70% # of Americans who own a smartphone/tablet wish they could just control something in their home from their mobile device without getting out of bed 44% wish they could control temperature by turning on/up the heater or air conditioner 39% turn on the lights from their smartphone/tablet 27% start the coffee pot 17% let the dog out 16% turn on the shower 12% turn on the kids’ alarm clocks to wake them up Question: Which of the following, if any, do you wish you could control from your smartphone/tablet before you got out of bed? Please select all that apply. # (Smartphone/Tablet owners, n=1,405) 8/20/146
  7. 7. 49% # of Americans wish their home would already be the perfect temperature when they arrive home 49% of Americans wish their home would be the perfect temperature when they arrive home 37% lights would turn on 27% doors would unlock upon their arrival 20% dinner would start cooking (e.g., Crockpot would turn on, oven pre-heated) 15% pet would have been let out/in Question: When you arrive home, which of the following do you wish was true? Please select all that apply. (U.S. adults, n=2,088) 8/20/147
  8. 8. # things Americans wish they could control before they arrive home are actually the same three things they’re most likely to forget to do before leaving the house: turn off the lights (18%), adjust the thermostat (18%) or lock the door (5%). Top 3 18% turn off lights 15% adjust thermostat 52%they leave the home. ! 5% lock the door Over half of Americans admit they forget to do something when Question: What do you most commonly forget to do when you leave your home? (U.S. adults, n=2,088) 8/20/148
  9. 9. # of parents with children ages 3-17 plan to monitor their children in some way to help keep them safe when they go back to school 35% plan to buy their child a cell phone 19% plan on using at-home cameras 17% plan on getting text notifications when the kids lock/unlock doors 13% plan to put a GPS or monitoring device in their kid’s backpack 8% plan to monitor kids in some other way 61% Question - In which of the following ways, if any, do you plan on monitoring your kids and/or help to keep them safe when they go back to school? Please select all that apply? (Parents Of Kids Age 3-17, n=414) 8/20/149
  10. 10. 36%of Americans would want Rosie the Robot if they could choose a futuristic feature from “The Jetsons” 36% of Americans would want Rosie the Robot (automatic housekeeper) 19% automatic meal machine 16% Flying Suit (jetpack) 4% moving walkway 1% robotic toothbrush Question: Which futuristic feature from The Jetsons’ home would you want most today? (U.S. adults, n=2,088) 8/20/1410
  11. 11. About Lowe’s Iris Launched in July 2012, Iris is Lowe’s smart home solution created to monitor and control virtually everything in the home anytime, anywhere from a computer, smart phone or tablet. The DIY solution makes the smart home simple, affordable and customizable, and makes homes smarter, safer, more energy efficient and easier to manage, providing overall peace of mind. Lowe’s offers more than 50 Iris-compatible devices – including security cameras, smoke detectors, water leak detectors and more – and connects with dozens of other ZigBee and Z-Wave enabled devices through its open platform. In early 2014, Lowe’s completed a rollout of Iris to its stores nationwide, creating a one-stop shop for the smart home.# ## For more information about this survey, please contact Jaclyn Pardini at Jaclyn.Pardini@lowes.com or (704) 758-4317. 8/20/1411