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A shared vision; the glue in Agile

A shared vision is something that successful companies have in common. Apple CEO Steve Jobs' stated their vision for the iPod was – “to make it so simple that people would actually use it”. Defining the experience up front, in the form of a vision, makes it much more likely that it will happen. An experience vision is a clearly articulated touchstone to help make choices during the design and development of a product. It's a simple, one line, sentence expressing the core of the experience people will have with the product. An Experience vision helps products stay on track, avoid feature creep, and remain focused on what's important; the users of the product. The coordinating force behind many of the products we love, they're also the glue in an Agile process.

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A shared vision; the glue in Agile

  1. 1. A Shared VisionThe Glue in Agile
  2. 2. SimpleStableFast
  3. 3. Why visions workAid collaborationCulture of shared ownershipStay on trackKeep focused on who’s importantAllow the team to get on with itManage complexityMitigate riskGlue in AgileSupport how we thinkShare the big pictureNarrative continuity
  4. 4. Glue in Agile
  5. 5. Support how we think
  6. 6. Share Big picture
  7. 7. You press the button,we do the rest.
  8. 8. Wake up happy
  9. 9. Design, innovation& the joy of driving
  10. 10. “To write songs that make people feel thatthing, like hairs standing on the back on theirneck, that makes them want to hear it again” Ben Dillard, DEATH CAB FOR CUTIE
  11. 11. Always simple & complete
  12. 12. Why visions failSet up frontNot Simple, Attainable, Measurable, EmotionalFiction not factTry to be perfectNot shared, lack of buy inSet by the wrong person(s)No one to bang the drumNot focused on users
  13. 13. Simple
  14. 14. Finding the coreTurned out to be about making users feel good about putting things off "When we thought about why people would use Things, we realised they had a lot on their plate. They wanted to achieve a lot and still feel in control. They needed to be able to capture a thousand items and yet not feel overwhelmed when they looked at the list. Things put a lot of effort into making sure theyd only see a handful of the most important things, but theyd be able to find all their other notes and reminders when they needed them”. Jurgen Schweizer
  15. 15. Attainable‘A vision a stake in the sand on the horizon.You can’t get there today, but you can clearly see it in the distance.You can see the steps you take in either bringing you towards the vision or taking you away’.Jared Spool
  16. 16. Telling tales “An insured home and car owner, having just had a tree fall on their garage, will log into the site, explain the damage, upload pictures, and get initial claim approval to start temporary repairs and get a rental car – all within a few minutes. Within the next 24 hours, inspection appointments and a detailed damage assessment are scheduled and reviewed, and the repairs are underway within 48 hours. All the payments are handled electronically from the insurance company, with a single NET-60 bill sent to the policy holder for the deductibles.” Jared Spool
  17. 17. Measurable ‘A vision is a clearly articulated touchstone to help make choices during the design and development of a product’ Jesse James Garrett
  18. 18. All about the map“These are my principles. If you dont like them I have others” Groucho Marx
  19. 19. Emotional Beauty Proficient Usable Reliable Functional
  20. 20. Vision frameworkSimple – express the coreAttainable – within reachMeasurable – against decisionsEmotional - connect with users
  21. 21. Vision frameworkSimple – express the coreAttainable – within reachMeasurable – against decisionsEmotional - connect with usersStory framework:Leading characterAmbitionConflictOutcomes
  22. 22. Vision workshopAimValidate insightOpen lines of communicationShape the vision. Dont create it!Build shared ownership through involvementGood workshopsAre well plannedHave ground rulesThe right people
  23. 23. Flickr vision
  24. 24. Start with a storyYoure on holiday in Cuba, taking lots of photos. At your hotel, you logonto Flickr, and quickly upload photos to share with friends. You easilytag, annotate and organise, before adding location. You’re careful not toshare some photos. While on the site, you discover some hidden treasuredfrom other users. Next day, you see that some people have commented onyour photos. One contact has added a photo as a favourite, which issatisfying. A couple of nights later, you do the same again, but add somemore people to share with. Youre still surprised by the speed of upload,and how much space you get’.
  25. 25. Light the fuseImagine you’re a Flickr user. What are thequalities of the site that matter to you?Include the feeling associated with these qualities.Method: Post up
  26. 26. Light the fuseImagine you’re a Flickr user. What are thequalities of the site that matter to you?Include the feeling associated with these qualities.Method: Post upFun, useful, innovative, progressive, trustworthy, prestigious,dynamic, responsive, friendly, simple, clear, distinctive, relevant,tailored, discovery, valued, connected, joined up, learn, personal,direct, show off, showcase, quick, helpful, define through photos,capture life, share moments, community, proud, explore, find,collect, own, copyright, remembrance, inspiration, nostalgic,curiosity, serendipity, surprise, delight, accessible, secure,stay in touch, find people, reliable, organised, safe,easy to use, unlimited.
  27. 27. Here’s a trickRemove the system qualitiesExperience qualitiesFun, innovative, progressive, trustworthy, prestigious, dynamic, friendly,distinctive, relevant, tailored, discovery, valued, connected, joined up,learn, personal, show off, showcase, quick, helpful, define throughphotos, capture life, share moments, community, proud, explore, find,collect, own, remembrance, inspiration, nostalgic, curiosity, serendipity,surprise, delight, stay in touch, find people, organised.System qualities
  28. 28. Here’s a trickRemove the system qualitiesExperience qualitiesFun, innovative, progressive, trustworthy, prestigious, dynamic, friendly,distinctive, relevant, tailored, discovery, valued, connected, joined up,learn, personal, show off, showcase, quick, helpful, define throughphotos, capture life, share moments, community, proud, explore, find,collect, own, remembrance, inspiration, nostalgic, curiosity, serendipity,surprise, delight, stay in touch, find people, organised.System qualitiesUseful, responsive, clear, direct, quick,accessible, secure, reliable, safe,simple, unlimited.
  29. 29. Hidden patternsAffinity mappingFun Discovery Unique MemoriesFriendly Surprise Innovative Define yourselfTrustworthy Delight Dynamic Define throughValued Serendipity Distinctive photosTailored Community Progressive Capture momentsPersonal Explore Prestigious RemembranceHelpful Connected NostalgicLearn Joined up CuriosityExcited Collect Record memoriesProud Find people Organise Stay in touch Share Show off Showcase Relevant
  30. 30. Hidden patternsAffinity mappingTrusted Social Intelligent Moments & memoriesFun Discovery Unique MemoriesFriendly Surprise Innovative Define yourselfTrustworthy Delight Dynamic Define throughValued Serendipity Distinctive photosTailored Community Progressive Capture momentsPersonal Explore Prestigious RemembranceHelpful Connected NostalgicLearn Joined up CuriosityExcited Collect Record memoriesProud Find people Organise Stay in touch Share Show off Showcase Relevant
  31. 31. PrioritiseDot votingTrusted Social Intelligent DelightFun Discovery Unique MemoriesFriendly Surprise Innovative Define yourselfTrustworthy Delight Dynamic Photos defineValued Serendipity Distinctive Capture momentsTailored Community Progressive RemembrancePersonal Explore Prestigious NostalgicHelpful Connected CuriosityLearn Joined up Record memoriesExcited Collect OrganiseProud Find people Stay in touch Share Show off Showcase Relevant
  32. 32. Refine qualitiesBest fit: Define yourself through photosTrust that your photos are in good handsFeeling good about staying in touchExcited about discovering new thingsFun that comes with sharing photosPride from a good photoDelight in discoveryReward from people responsesExcitement created from notificationSatisfaction with keep on top of my photosComforted that my memories are capturesHappy with ease of showcasing photos
  33. 33. Vision template Vision Trusted, social, intelligent, delightful Insight People define themselves through photos Upload a photo, share a story, showcase your life, relive a memory, Themes discover the world Define, Trust, Discovery, Share, Find, Showcase, Qualities Stay in touch, Capture moments, Record memories, Relive So, youre on holidays in Cuba, taking lots of photos. Back at your hotel, you log onto Flickr, and quickly upload photos to share with friends back home. You easily tag, annotate and organise, before adding location. You’re careful not to share some photos. While on the site, you discover some hidden treasured from Story other users. Next day, you get notifications to say some people have commented on your photos. One contact has added a photo as a favourite, which is satisfying. A couple of nights later, you do the same, but add some more people to share with. Youre still surprised by the speed of upload, and how much space you get’. Upload, share, tag, annotate, organise, locate, set privacy, Goals discover, notify, favourite, comment, contact, record Guiding principles In good hands. Photos look better here. It’s your stuff. You decide who sees it. Tension points Yahoo log in, out dated design Moments of delight Speed of upload, rediscovery Remembrance, inspiration, pride, curiosity, delight, nostalgia, fun, Emotions to evoke satisfaction, comfort, trust
  34. 34. ConclusionSuccessful companies have a vision in commonLack of a coordinating force can be a pitfall of AgileThink about the experience up frontWe’re less effective without structureCreating a vision can be dauntingIt doesn’t have to cost the earthYou may already have oneA framework and template can helpTelling stories helps tooIt’s ok to change it laterIt’s a team effortHave fun . . .
  35. 35. Essential readingSimple and UsableWeb, mobile, and interaction design by Giles ColborneGamestormingA playbook for innovators, rulebreakers, and changemakers byDave Grey, Sunni Brown, James MacanufoUndercover User Experience DesignGreat UX with a tiny budget by Cennydd Bowles and James BoxBack of the NapkinSolve problems and sell ideas with pictures by Dan RoamMade to StickWhy some ideas take hold by Chip and Dan HeathStart with whyHow great leaders inspire by Simon Sinek
  36. 36. ThanksEmail me: alan@analog.coopPersonal site: http://alancolville.org/Work with me: http://analog.coop/Twitter: http://twitter.com/#!/alancolvilleFlickr: http://www.flickr.com/photos/alancolville/Slideshare:
  37. 37. Shoulders of giantsThanks toRichard Caddick and Giles ColborneInspired byGiles Colborne, Jared Spool, Cindy Chastain, Jesse James Garrett
  38. 38. Vision linksJohnny Holland ‘What is an Experience Strategy’ http://johnnyholland.org/2009/06/04/what-is-an-experience-strategy/Cindy Chastain from Boxes & Arrows - Experience Themes - How a storytelling method canhelp unify teams and create better products. Slideshare (http://www.slideshare.net/cchastain/experience-themes-an-element-of-story-applied-to-design-1190389)Jared Spool The Experience Vision- http://www.uie.com/brainsparks/2006/05/31/the-experience-vision/Joe Lamantia from Beyond Findability - IA Summit 09 (http://2010.iasummit.org/talks/9693Making a User Experience Strategy Tangible by Catriona Cornetthttp://www.inspireux.com/2010/05/31/making-a-user-experience-strategy-tangible/?utm_source=twitterfeed&utm_medium=twitterFor more useful tips of facilitating a collaborative workshop visit Leisa Reichelts notes on herworkshop for facilitating workshops - http://www.disambiguity.com/uxdo-workshop-facilitation/How to fit story telling element in better by Sarah Doody- http://www.slideshare.net/sarahdoody/the-need-for-storytelling-in-user-experience-design-8999357Jared Spool ‘Essential UX Layers for Agile and Lean Design Teams’ http://www.uie.com/articles/ux_layers_agile/

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