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Indian Education Market
                                         Opportunities for US Companies

       The importance of educated, skilled and employable manpower in India has gained significance in
       recent times given its stage of economic development. The Foreign Education Providers Bill, once
       approved by the Union Cabinet, is expected to open up significant investment opportunities by US
       companies and institutions in the higher education space in India. With the passage of this bill, foreign
       education providers will be able to set up independent colleges which will be treated as deemed
       universities, offering independent degrees without having to seek affiliation from an Indian university or
       tying up with one in partnership. This in turn will raise the standard of higher education available to
       greater numbers of Indian students. This follows The Right of Children to Free and Compulsory
       Education Act enacted by the parliament in August, 2009 which has come into force from April 1, 2010.




                     Breakdown of Private Education Sector in formal and non-formal Markets
                (*Source: Grant Thornton’s Report: Education in India: Securing the demographic Dividend, March 2010)

        Opportunities for US Companies in the Indian Education Market
        More than half of all Indian students studying overseas choose U.S. universities. The attraction of
        a U.S. education can be attributed to its variety and flexibility as well as grounding in practical and
        career-focused training. The number of Indian students enrolling at the bachelor’s level, over
        12,500, continues to be substantial. These students seek a foundation in both critical thinking and
        practical application of learning that is characteristic of American undergraduate education. This
        presents an opportunity to set up local collaboration and investments especially in higher
        education, vocational training, and multimedia based education.




501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290                                            www.ivgpartners.com
Higher Education Market in India
       India has one of the largest and oldest systems of higher education. There are 324 universities, of which
       131 have affiliated universities. In addition, there are private and accredited universities, institutions
       created by an act of Parliament, independent institutes and over 16,000 colleges. Together they offer a
       wide range of degree and diploma programs. But despite such large numbers, demand outstrips supply
       by a wide margin. There are approximately 9.5 million students enrolled in higher education in India.
       This number is projected to rise to 11 million over the next three years. Competition is fierce for limited
       seats in competitive engineering and management programs. Reservation policies and a quota system
       designed to promote education opportunities for underprivileged groups in India, further limits
       enrollment opportunities for many Indians.

        Education Sub-segment           Market Size and Growth       Opportunities

                                                                     Employability in focus as services such
        Vocational Training             $1.4 bn; growth of 22%
                                                                     as banking, airline, retail grow

                                                                     Career focused - Engineering, Medicine
        Private Professional Colleges   $7 bn; growth of 16%
                                                                     and MBA preferred

                                                                     Core Education Segment with high
        K-12 Schools                    $20 bn; growth of 13%        propensity to spend amongst middle
                                                                     class

                                                                     Career focused - Engineering, Medicine
        Test preparation                $1.7 bn; growth of 20%
                                                                     and MBA preferred

                                                                     High adoption in middle/upper middle
        Child Skill Enhancement         $800 mn; growth of 20%
                                                                     class in urban areas

       *Source: CLSA

       Private Education Market in India
       According to data from CLSA, the market for Kindergarten to Grade 12 (K-12) segment is US$20bn, private
       professional colleges at US$7bn and tutoring at US$5bn. These are the largest segments of the total private
       education market estimated to be worth over US$40bn. Other meaningful and fast-growing areas include
       vocational training at US$1.4bn, test preparation at US$1.7bn and preschools at US$1bn. India’s 75,000
       private schools account for 7% of total institutions, but enroll 40% of the country’s 219 million students –
       even as some 142 million children are not in the school system.




501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290                                www.ivgpartners.com
About Us
       IMaCS Virtus Global Partners, Inc. is a New York based advisory firm that offers services to North
       American companies and funds seeking India related growth and investment opportunities. The firm is a
       joint venture between Virtus Global Partners and ICRA Management Consulting Services Limited, which
       is a fully-owned subsidiary of ICRA Limited, one of India's leading credit rating agencies.

       Our mission is to enable our clients to transform their business by adding India as a key part of their
       global footprint. Our clients benefit from our local presence, strong relationships, knowledge of local
       business practice, experience, and financial expertise.

       Our Professionals
       Our team possesses a deep understanding of the business environment, both in the US and India and is
       well connected with companies, financial institutions, governmental agencies, and private equity firms
       in both markets. We have an established track record of over 15 years and 1,000 engagements providing
       advisory services to a diversified client base across energy, manufacturing, infrastructure, and retail. We
       also work with multilateral and bilateral government agencies, banks and financial institutions, and
       regulators. We are headquartered in New York with eight offices in India.

       Our Services

       India Strategy & Roadmap
         • Strategy Recommendations                            • Implementation Roadmap
         • Investment Strategy                                 • Market Strategy

       Partner / Target Search
         • Joint Ventures                                      • Strategic Alliances
         • Outsourcing                                         • Distribution and Licensing Agreements

       M&A Advisory
         • Target Identification                               • Synergy Valuation
         • Price Negotiations                                  • Deal Structuring

       Project / Bid Advisory
         • Techno-Economic Analysis                            • Financial Modeling
         • Concession Agreements                               • Contract Preparation

       Operations Setup and Support
         • Location Assessment                                 • Business Structure Setup
         • Organization Design                                 • Risk Management

       Market Assessment
         • Demand Assessment                                   • Competition Assessment
         • Industry Landscape Analysis                         • Customer Acquisition Strategy



501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290                                  www.ivgpartners.com
Representative Experience
       Below is a partial list of our engagements in India for North American and European companies:
          •   Preparation of India entry strategy for a leading international EPC contractor.
          •   Business feasibility and India entry strategy for a leading North American Bank for the mortgage finance
              business in India
          •   Market analysis and Product pricing strategy for launch of commercial vehicles in India by a global OEM.
          •   Financial evaluation of vendors for an international automobile company setting up a joint venture in India.
          •   Formulating an India entry strategy and business plan for a global monoline insurance company.
          •   Market study and Commercial viability assessment for setting up a 150 MW Lignite Based Power Project in
              India for an international developer of power projects.
          •   Formulating an India entry strategy for a leading global bank.
          •   Assessment and Due diligence of joint venture partner for an international power project investor
          •   Market Assessment of commercial vehicles gearbox and seatbelts in India for a leading international auto-
              component manufacturer.
          •   Financial assessment and valuation of India based utility companies for an international strategic investor
              seeking acquisition of stake in a State Owned Public Sector Utility

       Representative Global Clients




       Offices
    New York (HQ)                    New Delhi                        Mumbai                          Bangalore
    501 Fifth Avenue, Suite 302      Buildingo. 8, 2nd Floor, Twr A   Electric Mansion, FL 4,         Vayudooth Chambers, Fl
    New York, NY 10017               DLF Cyber City, Phase-II         Appasaheb Marathe Marg,         2, Trinity Circle
    USA                              Gurgaon 122002                   Prabhadevi                      15-16 MG Road,
                                                                      Mumbai 400 025                  Bangalore 560 001
    Kolkata                          Chennai                          Pune                            Hyderabad
    FMC Fortuna, A-10, FL 3,         Karumuttu Centre, 5th Floor      5A, 5th Floor, Range Hills      301, Concourse Fl 3
    234/3A AJC Bose Road             634 Anna Salai, Nandanam         Road, Shivaji Nagar, Pune 411   No 7-1-58, Ameerpet
    Kolkata 700 020                  Chennai 600 035                  020                             Hyderabad 500 016

       Please visit our website www.ivgpartners.com. For further information, please contact:
           -   Anil Kumar in New York at akumar@ivgpartners.com or +001-646-807-9290
           -   Ravi Chauksey in Mumbai at rchauksey@ivgpartners.com or +91-9819234478


501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290                                       www.ivgpartners.com

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Us India Education Opportunities

  • 1. Indian Education Market Opportunities for US Companies The importance of educated, skilled and employable manpower in India has gained significance in recent times given its stage of economic development. The Foreign Education Providers Bill, once approved by the Union Cabinet, is expected to open up significant investment opportunities by US companies and institutions in the higher education space in India. With the passage of this bill, foreign education providers will be able to set up independent colleges which will be treated as deemed universities, offering independent degrees without having to seek affiliation from an Indian university or tying up with one in partnership. This in turn will raise the standard of higher education available to greater numbers of Indian students. This follows The Right of Children to Free and Compulsory Education Act enacted by the parliament in August, 2009 which has come into force from April 1, 2010. Breakdown of Private Education Sector in formal and non-formal Markets (*Source: Grant Thornton’s Report: Education in India: Securing the demographic Dividend, March 2010) Opportunities for US Companies in the Indian Education Market More than half of all Indian students studying overseas choose U.S. universities. The attraction of a U.S. education can be attributed to its variety and flexibility as well as grounding in practical and career-focused training. The number of Indian students enrolling at the bachelor’s level, over 12,500, continues to be substantial. These students seek a foundation in both critical thinking and practical application of learning that is characteristic of American undergraduate education. This presents an opportunity to set up local collaboration and investments especially in higher education, vocational training, and multimedia based education. 501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290 www.ivgpartners.com
  • 2. Higher Education Market in India India has one of the largest and oldest systems of higher education. There are 324 universities, of which 131 have affiliated universities. In addition, there are private and accredited universities, institutions created by an act of Parliament, independent institutes and over 16,000 colleges. Together they offer a wide range of degree and diploma programs. But despite such large numbers, demand outstrips supply by a wide margin. There are approximately 9.5 million students enrolled in higher education in India. This number is projected to rise to 11 million over the next three years. Competition is fierce for limited seats in competitive engineering and management programs. Reservation policies and a quota system designed to promote education opportunities for underprivileged groups in India, further limits enrollment opportunities for many Indians. Education Sub-segment Market Size and Growth Opportunities Employability in focus as services such Vocational Training $1.4 bn; growth of 22% as banking, airline, retail grow Career focused - Engineering, Medicine Private Professional Colleges $7 bn; growth of 16% and MBA preferred Core Education Segment with high K-12 Schools $20 bn; growth of 13% propensity to spend amongst middle class Career focused - Engineering, Medicine Test preparation $1.7 bn; growth of 20% and MBA preferred High adoption in middle/upper middle Child Skill Enhancement $800 mn; growth of 20% class in urban areas *Source: CLSA Private Education Market in India According to data from CLSA, the market for Kindergarten to Grade 12 (K-12) segment is US$20bn, private professional colleges at US$7bn and tutoring at US$5bn. These are the largest segments of the total private education market estimated to be worth over US$40bn. Other meaningful and fast-growing areas include vocational training at US$1.4bn, test preparation at US$1.7bn and preschools at US$1bn. India’s 75,000 private schools account for 7% of total institutions, but enroll 40% of the country’s 219 million students – even as some 142 million children are not in the school system. 501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290 www.ivgpartners.com
  • 3. About Us IMaCS Virtus Global Partners, Inc. is a New York based advisory firm that offers services to North American companies and funds seeking India related growth and investment opportunities. The firm is a joint venture between Virtus Global Partners and ICRA Management Consulting Services Limited, which is a fully-owned subsidiary of ICRA Limited, one of India's leading credit rating agencies. Our mission is to enable our clients to transform their business by adding India as a key part of their global footprint. Our clients benefit from our local presence, strong relationships, knowledge of local business practice, experience, and financial expertise. Our Professionals Our team possesses a deep understanding of the business environment, both in the US and India and is well connected with companies, financial institutions, governmental agencies, and private equity firms in both markets. We have an established track record of over 15 years and 1,000 engagements providing advisory services to a diversified client base across energy, manufacturing, infrastructure, and retail. We also work with multilateral and bilateral government agencies, banks and financial institutions, and regulators. We are headquartered in New York with eight offices in India. Our Services India Strategy & Roadmap • Strategy Recommendations • Implementation Roadmap • Investment Strategy • Market Strategy Partner / Target Search • Joint Ventures • Strategic Alliances • Outsourcing • Distribution and Licensing Agreements M&A Advisory • Target Identification • Synergy Valuation • Price Negotiations • Deal Structuring Project / Bid Advisory • Techno-Economic Analysis • Financial Modeling • Concession Agreements • Contract Preparation Operations Setup and Support • Location Assessment • Business Structure Setup • Organization Design • Risk Management Market Assessment • Demand Assessment • Competition Assessment • Industry Landscape Analysis • Customer Acquisition Strategy 501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290 www.ivgpartners.com
  • 4. Representative Experience Below is a partial list of our engagements in India for North American and European companies: • Preparation of India entry strategy for a leading international EPC contractor. • Business feasibility and India entry strategy for a leading North American Bank for the mortgage finance business in India • Market analysis and Product pricing strategy for launch of commercial vehicles in India by a global OEM. • Financial evaluation of vendors for an international automobile company setting up a joint venture in India. • Formulating an India entry strategy and business plan for a global monoline insurance company. • Market study and Commercial viability assessment for setting up a 150 MW Lignite Based Power Project in India for an international developer of power projects. • Formulating an India entry strategy for a leading global bank. • Assessment and Due diligence of joint venture partner for an international power project investor • Market Assessment of commercial vehicles gearbox and seatbelts in India for a leading international auto- component manufacturer. • Financial assessment and valuation of India based utility companies for an international strategic investor seeking acquisition of stake in a State Owned Public Sector Utility Representative Global Clients Offices New York (HQ) New Delhi Mumbai Bangalore 501 Fifth Avenue, Suite 302 Buildingo. 8, 2nd Floor, Twr A Electric Mansion, FL 4, Vayudooth Chambers, Fl New York, NY 10017 DLF Cyber City, Phase-II Appasaheb Marathe Marg, 2, Trinity Circle USA Gurgaon 122002 Prabhadevi 15-16 MG Road, Mumbai 400 025 Bangalore 560 001 Kolkata Chennai Pune Hyderabad FMC Fortuna, A-10, FL 3, Karumuttu Centre, 5th Floor 5A, 5th Floor, Range Hills 301, Concourse Fl 3 234/3A AJC Bose Road 634 Anna Salai, Nandanam Road, Shivaji Nagar, Pune 411 No 7-1-58, Ameerpet Kolkata 700 020 Chennai 600 035 020 Hyderabad 500 016 Please visit our website www.ivgpartners.com. For further information, please contact: - Anil Kumar in New York at akumar@ivgpartners.com or +001-646-807-9290 - Ravi Chauksey in Mumbai at rchauksey@ivgpartners.com or +91-9819234478 501 Fifth Avenue, Suite 302, New York, NY 10017; (646) 807-9290 www.ivgpartners.com