1. An approach to understand the
failure on reaching profit benchmark
of vegetable mart in Big Bazaar
Saturday, May 18, 2013 1
Title of the project:

2. PRESENTATION OUTLINE
PROJECT OBJECTIVES
RESEARCH QUESTIONS
METHODOLOGY
EXPECTED FINDINGS AND ANALYSIS
CONCLUSION
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3. General Objective:
To identify the
reasons behind
the low sales of
vegetables in Big
Bazar.
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PROJECT OBJECTIVES

4. SPECIFIC OBJECTIVES
 To collect information on and analyse:
 To understand the supply chain of the vegetables.
 To identify the loop holes in the supply chain.
 To understand the perceptions and preferences of
the customers about the Big Bazar and local
vegetable shops.
 To understand and analyse the views of the sales
person of Big Bazar.
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5. RESEARCH QUESTION:
Why vegetable mart is unable to reach profit
benchmark in big bazaar , Bhubaneswar?
To get a complete understanding about the
retail outlet of vegetables of Big Bazar.
To identify the reasons behind the low sales of
vegetables in Big Bazar.
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6. Collection of secondary
data
Collection of primary
data
Through Internet Through observation and
informal interview of the
sales person Big Bazar.
Through various
magazines and literatures.
Through formal interviews
of the customers through
structured questionnaires
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RESEARCH METHODOLOGY

7. RESPONDENT SELECTION AND SAMPLE
SIZE
Sr. No. Place Sample Size
1. Big Bazar 100
2. Local Market 50
Total sample size 150
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Sampling Method: Purposive sampling
Location: Bhubaneswar

8. RESEARCH PLAN
Phase I: Secondary data collection (5 Day)
Desk review of existing literature, secondary data on vegetable
outlets of Big Bazar.
Phase II: Primary data collection (10 Day)
Customer Survey at Big Bazar
Unstructured interview of Sales person at Big Bazar
Phase III: Primary data collection (10 Day)
Customer Survey at local market
Unstructured interview of local wander
Phase IV: Data Analysis and Report Presentation (5 Day)
Findings and analysis
Submission of Final Report
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9. EXPECTED OUTPUTS
 We would be able to identify the loop holes in the supply
chain of vegetables of Big Bazar.
 We would able to get a comparative idea of the local
vegetable shop and Big Bazar.
 We would be able to identify the area where Big Bazar fails
to attract customers.
 We would be able to identify the ares where Big Bazar
needs intervention.
 We would come to know about the strenghts of Big Bazar.
 We would be able to identify the needs and preferences of
the customers.
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10. CONCLUSION
The sales of vegetables hence is quite low because of
some of the following reasons:
The price is quite high
The consumers suspect that the vegetables are not
fresh
The price is not bargainable. etc.
Big Bazar needs to identify its market in order to
increase its sales.
Big Bazar should work on its weakness and should
upgrade its strengths.
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11. Thank You!
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Presented by:
 Suvrojit Choudhury (12201043)
 Chandra Prakash (12201011)
 Anoop Kumar Mishra (12201005)
This is not an end ……