Services in Airlines Industry

Entry Of Private Players

PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX

Price Mix Premium pricing:- Use a high price where there is a uniqueness about the product or service. Such high prices are charge for luxuries Cheap-value pricing:- This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales APEX fares:- Apex or advance purchase fares are special fares valid on economy class on specified sectors. They are much lower than the normal fares.

Place mix Online 24-hour reservation Systems. Tour Operator Travel Agent

Promotion Mix Advertising- keep in mind the image of the country, tourist attraction, cultural heritage Publicity- Travel agent, PRO, media people Sales promotion- Tour operators, frontline staff

People Mix Reliability Caring Attitude Goodwill

Process mix Reservation. Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service

PHYSICAL EVIDENCE On the ground: Booking offices or ticket counters. Paperwork. Tickets. In-flight: Aircraft, Seating Configuration. Good Inner-exteriors. Ambience.

Top 10 Airline Companies Of India S.No Site 1. Indian Airways 2. Kingfisher 3. Air India 4. Air Deccan 5. Lufthansa India Airlines 6. Air Sahara 7. IndiGo 8. Alliance Air 9. Paramount Airways Private Limited 10. Jet Airways

Kingfisher Airlines ……… .The king of good times

Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. There are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat 100 percent E ticket airline

WAR BETWEEN JET AND KINGFISHER AIRLINES

COMPETITORS ANALYSIS

Consumer Choice Parameters

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