Presentation about Polymer Products Company

1. “Manufacturer of technical rubber products to automotive,
marine and other industry sectors”
Fundamentals of Management
[ICT 1005]
Group Assignment 2007/08

2. Company Overview
• Polymer Products, a family-owned company located 30 km south of Sri
Lanka’s capital of Colombo was founded by a Sri Lankan Rubber
Technologist in the early 1980s.
• Company logo

4. Major Product Categories

5. Production Process

6. Organizational Structure
• They have hierarchical organizational structure which gives
top managers higher degree of decision authority.

7. Implementation of 5S
• Polymer Products maintains 5S standards effectively.
# Phase Description
1 Seiri Sorting
2 Seiton Straighten or Set in Order
3 Seisō Sweeping or Shining
4 Seiketsu Standardizing
5 Shitsuke Sustaining

8. Awards & Rewards
• ISO 9001:2000 QMS & ISO 14001:2004 EMS
• Provincial Productivity Award 2006: Small Scale Manufacturing Sector (Western Province) -
Commendation Certificate
• 5S 2007 –2nd place from selected 10 companies under the pilot program of PQIP conducted
by MOID
• Production Productivity Award 2007: Small Scale Manufacturing Sector (Western Province) -
2nd place
• National Productivity Award 2007: Small Scale Manufacturing Sector - Special Commendation
Certificate
• Techno 2002/03 Engineering Exhibitions: Best Display of Local Products – Merit Awards
• Provincial Productivity Award 2006 (Western Province) Special Commendation Certificate
• Provincial Productivity Award 2007 (Western Province) 2nd Place
• Productivity & Quality Award 2007 (Ministry Of Industrial Development) - 2nd Place
• National Productivity Award 2007 - Special Commendation Certificate

9. Customers
• Local Customers
– S-Lon Lanka (PVT) Ltd
– St. Anthony’s (PVT) Ltd
– Colombo Dockyard PLC
– Sri Lanka Port Authority
– Sri Lanka Navy
– Orange (PVT) Ltd
• Global Customers
– They carry out business activities directly with the local customers but they have been
carrying out their business activities indirectly with the foreign customers via local
customers
– In year 2008 they made their maiden export of convoluted tubes to Sweden. And it was
a landmark in their history. And now they are able to make direct exports to the
European market.

10. Suppliers
• Chemical Industries (Colombo) PLC (CIC)
• They provide raw materials and intermediaries for their customers to enhance
value of their output
• MultiChemi Exports (PVT) Ltd
• MultiChemi International Ltd was started in 1996
• Villagers

11. Marketing Procedures
• Marketing centers or any other branches
• Active marketing campaigns or processes
• The web site of the company
• The business directories
• Actively taking part in industrial exhibitions held nationally and
internationally

12. Human Resource Management
• Employee selections done through interviews and aptitude tests
• Job training done through demonstrations, instructions, supervision and
mentoring
• New employees have 4 years of probation period
• Company does the motivation through
– Salary with annual increments
– Other benefits
• Employees work in 3 shifts per day
• For all employees in all shifts foods are provided
• Annually company celebrates “Polymer Day” on 1st January
• Scholarships are provided to employees’ children
• Concerns Health and Safety at the working environment much

13. Michael Porter’s Five Forces
• Helps the marketer to
contrast the competitive
environment
Customers: relatively low
Suppliers: medium
Competitors: high
Substitutes: high
(depends on the industry)
New entrants: low

14. PEST Analysis
• Organizations market
environment is made up of,
Internal environment
Micro environment
Macro environments
• PEST considers the macro
environment

15. Handling Macro Factors (A new Idea)
Want to improve from the current position ???
The solution is ‘OFAG’

16. SWOT Analysis
• Is a simple tool to understand the
internal environment
• Can be used to,
– Business planning
– Strategic planning
– Competitor evolution
– Marketing
– Business development
– Product development
– Etc.

17. SWOT Analysis
• Strengths • Opportunities
– Family owned, 20 years established – Expand the company
brand name and logo – Increase product range
– Wide range of products with quality – Improve marketing strategies
and durability
– Experienced management &
motivated employees
• Threats
• Weaknesses
– Using outdated technology
– Limited No. of suppliers, over rely on
them – Competitors use e-Business
– IT has not used as a strategic tool – Inflation, currency fluctuation
– Lack of improvements in
manufacturing process

18. Strategies
• Improve supplier quality measurement
• Improve the website
• Develop infrastructure

19. Strategies
• Effective usage of marketing tools and techniques
• Sign agreements with Suppliers
• Assign relevant responsibilities to particular person or
department for more organized HRM
• Producing their own natural rubber

20. Thank You…!