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Successful Web-Projects,
                Web-Portals or private sites




Kontakt
                                 Creating a website with Joomla is as easy as having fun adding
Think Network GmbH               your pictures to Flickr or editing and publishing your videos with
Rüdesheimer Str. 15
80686 München                    your Mac. You just do it and it is there. The easy of use the Joomla
Telefon: +49.89.55271433         CMS provides is amazing and for professional web solution
www.ThinkNetwork.com             developers scary. How often have you already heard the question:
                                 "It's so easy even my son can do it and for this you want so much
                                 money?".

                                 This session is directed to customers as well as web agencies and
                                 solution developers and will explain common pitfalls and wrong
                                 assumptions while preparing and planing your web based projects.




30. Mai. 2010                                  © Think Network GmbH, München. Alle Rechte vorbehalten   1
Overview



1. Let‘s start at the beginning


2. CMS Solutions

3. The different roles

4. How to implement

5. Are we done?




30. Mai. 2010             © Think Network GmbH, München. Alle Rechte vorbehalten   2
CMS Solutions are the key?



!    World wide there are more than 1000
     different CMS solutions
!    Additionally you will find far more
     individual solutions

!    There is a difference between
       -   Enterprise Content Management
       -   Web Content Management

!    There are many solutions but which
     one fits?


30. Mai. 2010                  © Think Network GmbH, München. Alle Rechte vorbehalten   3
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
Content = Articles, or is this something different?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   4
What‘s roles and responsibilities within the project?




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   5
What‘s roles and responsibilities within the project?




     Idea & Implementation




30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   5
What‘s roles and responsibilities within the project?




     Idea & Implementation


                Articles & Pictures




30. Mai. 2010                         © Think Network GmbH, München. Alle Rechte vorbehalten   5
What‘s roles and responsibilities within the project?




     Idea & Implementation


                Articles & Pictures


                       Editing & Structure




30. Mai. 2010                          © Think Network GmbH, München. Alle Rechte vorbehalten   5
What‘s roles and responsibilities within the project?




     Idea & Implementation


                Articles & Pictures


                       Editing & Structure


                             Workflow & Administration




30. Mai. 2010                          © Think Network GmbH, München. Alle Rechte vorbehalten   5
What the CMS can‘t do for you



! Create innovative content
! Optimize the integration of media,
  structure and people
! There is no CMS for all
  requirements
! Not all CMS are the solution for
  your requirements

!    CMS solutions are more often than
     we expect



30. Mai. 2010                   © Think Network GmbH, München. Alle Rechte vorbehalten   6
Implement your websites the easy way



!      Don‘t treat your website project differently

!      Use the advantages of the technology

!      Get it done and visible




30. Mai. 2010                    © Think Network GmbH, München. Alle Rechte vorbehalten   7
Separation between navigation & content



!    Use paper and pencil

!    Think about your content

! Think         about your navigation




30. Mai. 2010                    © Think Network GmbH, München. Alle Rechte vorbehalten   8
Borders in our mind




30. Mai. 2010         © Think Network GmbH, München. Alle Rechte vorbehalten   9
Borders in our mind




30. Mai. 2010         © Think Network GmbH, München. Alle Rechte vorbehalten   9
Buzz - Words



! SEO: Search Engine Optimization
! Analytics

! Usability
! UI: User Interface

! AdWords
! AdSense
! Social Marketing

! Blogger & Press Relationships




                                                                                Quelle: http://seo-dns.com/en/sem/seo/

30. Mai. 2010          © Think Network GmbH, München. Alle Rechte vorbehalten                                        10
Are we done?



!    There must be always one person in
     charge of the content
!    Try to get a consistent layout, image
     styles and
! Implementing your website will not
  stop after it is released!
! Your design will become old - your
  content not
!    Pay attention to your users and the
     people talking about your website




30. Mai. 2010               © Think Network GmbH, München. Alle Rechte vorbehalten   11
Vielen Dank




                       Questions?



                       Answers ...



                           more?
                alex.kempkens@thinknetwork.com
                  http://twitter.com/akempkens
           https://www.xing.com/profile/Alex_Kempkens
30. Mai. 2010                        © Think Network GmbH, München. Alle Rechte vorbehalten   12

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Successful web projects

  • 1. Successful Web-Projects, Web-Portals or private sites Kontakt Creating a website with Joomla is as easy as having fun adding Think Network GmbH your pictures to Flickr or editing and publishing your videos with Rüdesheimer Str. 15 80686 München your Mac. You just do it and it is there. The easy of use the Joomla Telefon: +49.89.55271433 CMS provides is amazing and for professional web solution www.ThinkNetwork.com developers scary. How often have you already heard the question: "It's so easy even my son can do it and for this you want so much money?". This session is directed to customers as well as web agencies and solution developers and will explain common pitfalls and wrong assumptions while preparing and planing your web based projects. 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 1
  • 2. Overview 1. Let‘s start at the beginning 2. CMS Solutions 3. The different roles 4. How to implement 5. Are we done? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 2
  • 3. CMS Solutions are the key? ! World wide there are more than 1000 different CMS solutions ! Additionally you will find far more individual solutions ! There is a difference between - Enterprise Content Management - Web Content Management ! There are many solutions but which one fits? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 3
  • 4. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 5. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 6. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 7. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 8. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 9. Content = Articles, or is this something different? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4
  • 10. What‘s roles and responsibilities within the project? 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5
  • 11. What‘s roles and responsibilities within the project? Idea & Implementation 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5
  • 12. What‘s roles and responsibilities within the project? Idea & Implementation Articles & Pictures 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5
  • 13. What‘s roles and responsibilities within the project? Idea & Implementation Articles & Pictures Editing & Structure 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5
  • 14. What‘s roles and responsibilities within the project? Idea & Implementation Articles & Pictures Editing & Structure Workflow & Administration 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5
  • 15. What the CMS can‘t do for you ! Create innovative content ! Optimize the integration of media, structure and people ! There is no CMS for all requirements ! Not all CMS are the solution for your requirements ! CMS solutions are more often than we expect 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 6
  • 16. Implement your websites the easy way ! Don‘t treat your website project differently ! Use the advantages of the technology ! Get it done and visible 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 7
  • 17. Separation between navigation & content ! Use paper and pencil ! Think about your content ! Think about your navigation 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 8
  • 18. Borders in our mind 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 9
  • 19. Borders in our mind 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 9
  • 20. Buzz - Words ! SEO: Search Engine Optimization ! Analytics ! Usability ! UI: User Interface ! AdWords ! AdSense ! Social Marketing ! Blogger & Press Relationships Quelle: http://seo-dns.com/en/sem/seo/ 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 10
  • 21. Are we done? ! There must be always one person in charge of the content ! Try to get a consistent layout, image styles and ! Implementing your website will not stop after it is released! ! Your design will become old - your content not ! Pay attention to your users and the people talking about your website 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 11
  • 22. Vielen Dank Questions? Answers ... more? alex.kempkens@thinknetwork.com http://twitter.com/akempkens https://www.xing.com/profile/Alex_Kempkens 30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 12