About
This book is written after collaborating with numerous startup entrepreneurs and mentors. It has been divided into various sections. Treat it like a startup guide,which can be followed to launch and validate a startup idea.
There are no steps to create a startup but if you follow the steps mentioned, you’ll be able to validate your idea for under $100 (might vary on the idea). We’ll focus on getting paying customers and not on getting likes or followers, as an entrepreneur it’s important that we start earning from day one and make the business self sustainable.
We’ll begin with searching for an idea, move on to creating the landing page/ prototype, then focus on driving customers to the product page and see if they are willing to pay for the service.
This process can take anywhere from 7-15 days (7 days are more than enough, but some ideas might take longer). Here is a major breakdown of the processes that we’ll follow and validate our startup-business model.
Download the book for free- http://zerotomillion.co/downloads/launch-now-guide-need-start-business-real/
1. 1 COM-
Launch it Now!
The only guide you need to launch your startup (For Real!)
www.zerotomillion.co
2. 2 COM-
Z E R O TO M I L L I O N
There are no steps to create a startup but if you follow the steps mentioned, you’ll be able to validate your
idea for under $100 (might vary on the idea). We’ll focus on getting paying customers and not on getting likes
or followers, as an entrepreneur it’s important that we start earning from day one and make the business self
sustainable.
We’ll begin with searching for an idea, move on to creating the landing page/ prototype, then focus on driving
customers to the product page and see if they are willing to pay for the service.
This process can take anywhere from 7-15 days (7 days are more than enough, but some ideas might take
longer). Here is a major breakdown of the processes that we’ll follow and validate our startup-business model.
WHAT’S GONNA HAPPEN
Creating your landing page/ prototype and faking your
product/service launch. It should have an email catcher and
a“Buy Now”button.
Driving traffic to your page using Facebook ads. We suggest
Facebook ads because it has more than billion users and you
can specifically target your users on Facebook, more alterna-
tives are mentioned in the book .
Track the conversions, i.e. number of users who clicked on
“Buy now”track them using Google Analytics and number of
users who subscribed to your email list, thus validating the
need and demand for the idea.
3. 3 COM-
IdeationPhase
Idea Matters- Bad idea executed well will not make a good business, so it’s important to find a
good idea.
Execution Matters- Good Idea, executed poorly, will not help your business grow. So don’t
just rely on a good idea.
Timing -A good Idea with good execution will not matter if the timing is wrong, so choose an
idea which is adaptable to current market situation
Hustling- Everything done perfectly without the hustle to get customers will not make your
business BOOM, so make sure you (Founder) has the hustle to sign up customers.
#TIMETOHUSTLE
Scott Belsky
Founder, Behance
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4. 4 COM-
Z E R O TO M I L L I O N
It is by far the best tool to know what’s
trending around the world. Moreover
you can select a particular area and
see what’s trending in that area. Head
over to Google trends to look for the
next big idea.
GOOGLE TRENDS
Since launching in 2006, Trend hunter
has been one of the best websites on
the internet discussing about new
trends and ideas.You can see what’s
trending under any industry.
TREND HUNTER
It is the question-answer website with
millions of questions answered. You
can specifically target your niches
and find out what your community is
talking about.
QUORA
The front page of the internet, Reddit
is a goldmine of ideas. You can search
under thousands of sub-reddits and
categories. One can find categories
like cat memes to space exploration,
possibilities are endless.
REDDIT
MARKET RESEARCH
For entrepreneurs, research is not only used for the purpose of learning and
exploring, it is also a critical component needed to make good decisions, and
good decisions mean a great idea that consists of two really important factors:
demand and commerciality. Here are few tools which will help you out.
5. 5 COM-
Z E R O TO M I L L I O N
If you head on to Google Adwords,
under tools you’ll see keyword plan-
ner. It’s one of the most powerful tool
to see if people are searching for your
niche related keywords. You can iden-
tify if your idea has potential or no.
GOOGLE KEYWORD PLANNER
This free tool from google helps you
understand how people interact over
the internet.You can narrow down on
your target market and find out latest
trends relating to your demographics.
CONSUMER BAROMETER
It is a discovery search engine that
shows you different webpages which
are personalised to cater your interests
and niche. You can use this website
and maybe you stumble upon your
idea!
STUMBLEUPON
Not sure about your idea? get feed-
back from your target users and find
out if your idea is vaible. Make the
research more targeted by specifying
age, industry, gender, location, or
whatever demographic you need
USERINPUT.IO
GAUGE DEMAND
It is really important to gauge the demand of the idea before jumping into ex-
ecution, due to limited time and resources we often overlook this really impor-
tant step. Always remember to find a starving crowd for your product/service
and it’ll make sure that you get the returns.
6. 6 COM-
Z E R O TO M I L L I O N
The Business Model Canvas, is a strate-
gic management and entrepreneurial
tool. It allows you to describe, design,
challenge, invent, and pivot your
business model. Ditch the traditional
business plan and go with this!
BUSINESS CANVAS MODEL
This free tool from google helps you
understand how people interact over
the internet.You can narrow down on
your target market and find out latest
trends relating to your demographics.
EVERNOTE
From ideas to execution, this tool does
just that. It’s a collaboration tool for
teams, it lets you work on an idea real-
time and identify actionalble task and
steps together.
GERM.IO
This tool helps you to organise all your
saved articles,pictures and videos. It
saves it offline to view later, this might
come in handy while doing your re-
search.
POCKET
GETTING IT TOGETHER
With all these new tools and ideas coming into your entrepreneurial journey
there is nothing more important than getting it together and organize them
strategically. The tools listed below will help you do just that.
7. 7 COM-
Branding
We have our Idea in place and now it’s time to register your brand so you have an online iden-
tity. In this phase we’ll look for a brand name and a logo. You can find numerous tools which
will help you to find, choose and register names and Identity easily.
#TIMETOHUSTLE
Sally Strebel
Co-Founder, PAGE.LY
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