During Marketing Internship With Prof Sameer Mathur , IIM LUCKNOW

4. TWO OF THE MOST SUCCESSFUL
BRANDS UNDER UNILEVER

8. AXE is the most popular male grooming brand in world
and Unilever’s best seller

9. CORE VALUES :- ASPIRATIONAL,UNORTHODOX,
HORMONE DRIVEN AND LIGHTHEARTED TONE

10. •AXE SUPERBOWL COMMERCIAL WAS
VIEWED ON YOUTUBE MORE THAN 100
MILLION TIMES
•APPROACH THE MALE DOMINATED
NETWORK SUCH AS MTV , ESPN , SPIKE AND
COMEDY CENTRAL
•PARTNER WITH NBA AND NCAA

12. THE AIM WAS
TO
INCORPORAT
E WOMEN OF
ALL AGES ,
BODY TYPES,
AND
CELEBRATE
THE BEAUTY

20. 1. Online marketing provide marketers with opportunity for greater
interaction through search ads, display ads and emails
2. Social Media offers marketers the opportunity to have a public voice
3. Word-of-mouth finds a great way to engage customers
4. Mobile marketing is increasingly important form of interactive
marketing which can be used via smart phones