BUSINESS COMMUNICATION

1. Employment Communication
and Interviewing
Presented by
Ajay Kumar

2. Writing Application Letters
• Works as cover letter for your resume.
• Highlights your most potential points
• Do not repeat the same information
Application
Letters
Specific
Not specific General Targeted advertised
position

3. • Research on the company before preparing
resume.
• Highlight specific past achievements

4. • Focal point is not what you have done..
• If any position advertised, learn as much as
possible about the job and how it appeals to
you

5. Application Letter
ATTENTION
INTEREST
DESIRE
ACTION

6. GAINING ATTENTION IN THE OPENING
• Short opening paragraph (4-5lines)
• Mention the reference in opening
• Opening should attract potential employer’s
attention

7. CONVINCING AN EMPLOYER THAT YOU FIT THE JOB
The middle portion of an application letter should
convince employer that you are fit for job requirements
This area can be filled with your accomplishments like
 work experience
 Special expertise
 Educational accomplishments
 Strengths to meet job requirements

8. PROMOTING ACTION IN THE CLOSE
• Motivate the employer to take action-to read
your resume and invite you to an interview
• The closing paragraph is the wrap-up.
You should provide your telephone number
and email address for employer to invite you to
interview

9. Eg., : May I have interview to discuss this
opportunity with you, Mr. Rahul? I believe that
my education and experience match your needs
and I could become valuable part of your team
at Verma Agency. You can reach me at
+919955443322 or e-mail me at
madhav@yahoo.com
at your convenience.

10. PREPARING AN APPLICATION LETTER
The application letters you use in your job
campaign should meet the same neatness,
accuracy, clarity and standards as resumes.
Application letter should not be more
than 1 ½ pages.
use 8 ½- by 11- inch bond paper for
application letters. And 9- by 12- inch envelope
to avoid folding of the letter.

11. References
Chapter 17
Pg. : 349- 353