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Facebook & Twitter for Your Center ,[object Object],Amelia Birdsall,[object Object],NYS SBDC Staff Training ,[object Object],May 14, 2009,[object Object]
What is Web 2.0?,[object Object],2nd generation of the internet,[object Object],1st = push,[object Object],2nd = push & pull,[object Object],Social web & interactive media,[object Object]
Facebook:,[object Object],- More than 200 million users,[object Object],- More than 3.5 billion minutes are spent,[object Object], on Facebook each day (worldwide) ,[object Object],-More than 4 million users ,[object Object],become fans of Pages each day ,[object Object],(facebook.com),[object Object],Twitter:,[object Object],- 4 to 5 million users,[object Object],- 5 to10 thousand new ,[object Object],accounts each day,[object Object],(State of the Twittersphere Q4 2008),[object Object]
Twitter,[object Object],“Microblogging” – 140 characters or less,[object Object],When blogging met text messaging,[object Object], Answers the question, “What are you doing?”,[object Object],Better question? – “What’s important to you?”,[object Object]
Twitter web interface,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Add a Twitter feed to HTML site,[object Object]
Network & build reputation,[object Object],Reply to others’ messages ,[object Object],@reply is a public message sent from one person to another ,[object Object],Direct messages are private messages sent from one Twitter person to another (only to someone who follows you),[object Object],“ReTweet”,[object Object],Spread the message: use RT@username to repost a message they wrote,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Market research,[object Object],[object Object]
Tips for searching:Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term ,[object Object],The # symbol is used to define the topic words in a post.  Search using a # symbol to find entries on that subject. ,[object Object],Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelings,[object Object],Search for messages coming from a specific location.  Combine a keyword with near:“city name”,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Facebook,[object Object],[object Object]
Why Facebook?
Your customers are here (more often than checking email)
Another free web location to post information about what you do
Can integrate other tools,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Fan Page  Public Profiles,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Is it working for me?,[object Object],How do I measure?,[object Object], Analytics ,[object Object],Use your gut,[object Object]
How To,[object Object]
www.facebook.com,[object Object]
www.facebook.com,[object Object],Personal account,[object Object]
www.facebook.com,[object Object],Personal account,[object Object],Business account,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center
www.twitter.com,[object Object],Log in to NYS SBDC account,[object Object],(email Amelia for log in info),[object Object],Share upcoming events, news items, links,[object Object]
Staff Training 2009 - Twitter & Facebook for Your Center
Staff Training 2009 - Twitter & Facebook for Your Center

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Staff Training 2009 - Twitter & Facebook for Your Center