a workshop on understanding social media and social media analytics

1. Using Social Media for #Success
and having fun too!

3. Blogging
 Blog your way to glory
 Why?
 here
 How?

4. Blog - How's
 Content ( topics, tags, categories)
 Navigation (themes, custom, widgets)
 Sharing (social, email , links)

5. Basics
 Admin Dashboard
 Themes
 Plugins
 General

6. Blogging Basics
 Content
 Blog Post Title
 Navigation
 Theme
 Sharing Content

12. Web Analytics for
your Blog
Why web analytics?

13. Tools
 Google Analytics
 Google Web Master Tools

17. Slideshare
For presentations and knowledge

21. Quora
for asking and answering questions

22. Quora - A social network that is useful and helps you learn

24. Quora Stats

25. How it works?

26. Google Web Master
Tools
to help your site be Google friendly

27. Google Webmaster Tools http://www.google.com/webmasters/

28. Verifying your self hosted website

29. Verifying your self hosted website

30. Verifying your blog

31. Search Engine Optimization
 SEO

32. Content

34. Website basics
 Domain Name
 Hosting
 C-Panel

35. Example hosting plans for the self hosted

37. Domain name registrar

39. C-panel to managed the self hosted website

40. FTP manager to manage the hosted website

42. Search Engine Marketing
 Google Adwords

44. Facebook Page Analytics

45. Page Admin

46. Page Settings

47. Page Promotions

48. Page Insights

49. Frequently Asked Questions about
Facebook for Business
1) Setting a budget
2) Defining your target audience
3) Test and Control as a concept in online marketing

50. LINKEDIN
 What is LinkedIn?
 What can we use it for?

51. LinkedIN Profile Optimization
 URL
 Keywords
 Navigation Flow

52. LinkedIn Ads

53. Linkedin Ads- Georgraphy

54. LinkedIN Ads - Finetuned

55. LinkedIn Ads

56. Twitter
Twitter

57. Twitter
 What is Twitter?
 Followers and Lists
 Retweets
 Hashtags

58. Analytics

59. Twitter Ads

60. Cards

62. Google Plus

63. Pinterest

64. Instagram

65. Tumblr

66. Foursquare

67. Youtube

68. Basic Principles of Social Media
 Views = $$
 Influence = Likes /Retweets/Shares
 Different Social Media for different folks
 More people follow you, more likely they share your content for free
 More you interact, more likely you get more followers
 Analytics helps fine tune what works and what doesn’t and keeps marketing
costs down

69. Thanks
Questions