1. Analytics - What to look for
sustaining your growing
business?

2. Speaker Introduction
● Author "R for Business Analytics"
● Author “ R for Cloud Computing”
● Founder "Decisionstats.com"
● University of Tennessee, Knoxville
MS (courses in statistics and
computer science)
● MBA (IIM Lucknow Class of 2003)
● B.Engineering (DCE Class of 2001)
http://linkedin.com/in/ajayohri

3. Introduction to Analytics
a data scientist is simply a person who can
write code = in R,Python,Java, SQL, Hadoop (Pig,HQL,MR) etc
= for data storage, querying, summarization, visualization
= how efficiently, and in time (fast results?)
= where on databases, on cloud, servers
and understand enough statistics
to derive insights from data
so business can make decisions

4. Growing business
Lets cut the globe come to numbers

5. Growing business
Lets cut the globe come to numbers
1) Segment
2) Innovate
3) Optimize

6. Segment : LTV Analytics
Life Time Value (LTV) will help us answer 3
fundamental questions:
1. Did you pay enough to acquire
customers from each marketing
channel?
2. Did you acquire the best kind of
customers?
3. How much could you spend on
keeping them sweet with email and
social media?

7. Segment: LTV Analytics
http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-customer-lifetime-value/

8. Segment: Social Networks
Hue (from red=0 to blue=max)
indicates each node's betweenness
centrality.

9. Segment: RFM Analysis
RFM is a method used for analyzing customer value.
● Recency - How recently did the customer purchase?
● Frequency - How often do they purchase?
● Monetary Value - How much do they spend?

10. Segment: Cohort Analysis
Cohort analysis is a subset of behavioral analytics that takes the data from a given eCommerce platform, web application, or
online game and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups,
or cohorts, usually share common characteristics or experiences within a defined timespan.

11. Segment : Strategy Models

12. Innovate: Cloud
http://aws.amazon.com/start-ups/
https://cloud.google.com/developers/startups/
https://www.microsoft.com/bizspark/
http://www.ibm.com/cloud-computing/in/en/cloud-
solutions/cloud-computing-for-startups/

13. Innovate: Open Source
Ubuntu
Open Office
R
Python
MySQL
Apache Web Server

14. Innovate: Digital Presence
Blogs
SEO and SEM
Social Media Ads
Social Media Analytics
IP Address Lookup
Web Analytics

15. Optimize: Skills
Data Visualization
Analytics Thinking
Open Source Technology
Differential for HR
http://businesstoday.intoday.in/story/companies-work-towards-skills-gap-in-india/1/193097.html

16. Optimize: Diversity in People
Different people bring different
views
Respect people
Respect is intangible but higher up
the hierarchy of needs
Differential for HR
Esp. for Women and Minorities

17. Growing business
Lets cut the globe come to numbers
1) Segment
2) Innovate
3) Optimize

18. Questions ?
Connect with me - ajay@decisionstats.org at http://linkedin.com/in/ajayohri