Understanding your customer is at the heart of excellent product management, brand management and marketing. However, it is far more common to see companies focusing on the innovation, development and marketing of products they feel compelled to create. The result is a market full of mediocrity. It is a popular strategy though. We see it continually executed across industries, platforms, markets, economies, countries. However, there is a different path. Journey with us as we take the road less traveled. AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php

1. PMEC 2010

2. What Is PMEC?
• PMEC is an annual event where the brightest
minds in product management conduct hands-on
education
• PMEC stands for Product Management Education
& Certification – products are the life blood of
companies – how the management of goods and
services is performed determines if a company is
profitable. Innovative product managers are
always learning – and PMEC is where they learn.
• PMEC was first held in San Francisco California in
2004 and debuted the only certification for
product managers that covers the entire life
cycle.

3. LOCATION: SAN JOSE CALIFORNIA
MAY
24-26TH
2010
$129 +TAX
PER NIGHT

4. Gavin Johnston, Chief Anthropologist
Education Team: Two West, Inc
Jon Hanley, Marketing Strategy Leader
Procter & Gamble
Brian Lawley, CEO, Founder
280 Group, LLC
Camille Smith, Principal
Work In Progress Coaching
Greg Cohen, 280 Group, LLC
Lee Shaeffer, Principal
PLM Associates, LLC.
Linda Merrick, Principal
Pivotal Product Management
Mara Krieps, Principal
Pivotal Product Management
Paula Gray, Anthropologist
AIPMM
Jeofrey Bean, Principal
Del Mar Research & Consulting, LLC
Joely Gardner, PhD
HumanFactorsResearch.com
Tom Evans, Principal
Lucrum-Marketing
Trevor Rotizen, Free & Clear

5. Program Of Events:
Activity Day
Wine Tasting Tour May 23
Registration
Certification Preparation May 24
Cool Training Workshops
Reception & Book May 24
Signing
Dinner
Certification Preparation May 25
Cool Training Workshops
Certification Preparation May 25
Certification Exam

6. Agenda: May 24
08:00am - 08:30am
Multidisciplinary Sessions
Continental breakfast
08:30am - 08:50am Keynote: Customer Insights
Certification Track Insights Track
09:00am - 09:50AM Agile Product Why Agile is good Managing From The The PM At The Hub
Management-Part 1 for Product Center
10:00am - 10:50am Agile Product A look at Scrum Avoiding "gridlock" Strategic Product
Management-Part 2 Management
For Forward
Thinking PMs
11:00am - 11:50pm Agile Product Agile Release Consumer Insights; Fundamental To
Management-Part 3 management and Building Your
&4 planning Business
12:00pm - 12:55pm Luncheon:
01:00pm - 01:50pm Agile Product Agile Customer Visit 2.0; Part 1
Management-Part 5 Documentation
02:00pm - Agile Product Organizing around Customer Visit 2.0; Part 2
02:50pm Management-Part 6 Agile & Starting Out
&7 with Agile
03:00pm - 03:50pm Agile Product XP and Lean & Customer Visit 2.0; Part 3
Management-Part 8 Wrap-up
&9
04:00pm - Agile Product Agile Release How Product Management Can Increase
04:50pm Management-Part Planning Workshop Innovation to Drive Productivity and
10 Competitiveness

7. Agenda: May 25
Clash of
The Titans

8. Agenda: May 26
The
Magnum
Opus

9. Join Us: sign up today
www.aipmm.com/pmec