Creating a Compelling Vision for Your Product Roadmap

•

23 likes•11,672 views

How well are you communicating your company's product strategy? This presentation discusses different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. Jim Semick shares insights and tips for creating a compelling product roadmap vision. About the Speaker: Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting. Upcoming Events Would you like to lead innovation efforts within your company? Attend upcoming product innovation course. Visit: http://bit.ly/CILCourse Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. About AIPMM The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Call For Speakers: http://bit.ly/1b006vm Subscribe: http://www.aipmm.com/subscribe Articles: http://www.aipmm.com/html/newsletter/article.ph Membership: http://www.aipmm.com/join.php

Education Business Technology

© AIPMM 2014 www.aipmm.com
www.aipmm.com

© AIPMM 2014 www.aipmm.com
Follow: @AIPMM @ProdMgmtTalk
Use: #AIPMM #ProdBOK
Tweet!

© AIPMM 2014 www.aipmm.com
Participate and Win!
Must be present to win!
One lucky winner will get a free copy of
the Guide to the Product Management and
Marketing Body of Knowledge (ProdBOK®)

© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM
Host, Global Product Management Talk
cindy@startupproduct.com
Today’s Speakers
Presenter:
Jim Semick
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
@jimsemick

© AIPMM 2014 www.aipmm.com
Creating a
Compelling Vision
for Your Product
Roadmap

How well are you
communicating
your company’s
product strategy?

Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
decisions
• Roadmaps disjointed across org
• Execs not on board or lost in
weeds

Poll: How often do you meet with the
executive / management team to
review the product roadmap?

Consider Your Audience
Executives?
Engineers?
Sales?
Customers?

Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story

Group features into
themes that deliver
value

Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfaction,
strategic
value
Kano Model
Product Effort versus Customer Delight

The conversation matters as much as
the score

Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team
• Outcomes, Goals
• Sales Channel
• Status

Poll: What are the primary elements
you use to organize your product
roadmap? (Choose more than one)

Typical Executive Facing Roadmap
Product Lines
or Categories
Long-term
Timeframe
Strategic Goals
Details: Value,
Features, Risk

Poll: What tool are you using to
share your strategic roadmap
document today?

Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap

Sign up for a free trial at
www.productplan.com
Thank You!

© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick,
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
805-618-2975

© AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a
one-year AIPMM
membership when you
purchase a copy of the
Guide to the Product
Management and Marketing
Body of Knowledge
(ProdBOK®). Learn more
here: http://bit.ly/1iUknEx.

© AIPMM 2014 www.aipmm.com
Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach
those who are serious about learning these skills but have
budget constraints. For more information visit:
http://bit.ly/CILCourse.

© AIPMM 2014 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
CPM® Certification Prep Course & Exam
McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & Exam
McLean, VA June 13, 2014 F 8:30 am – 5 pm
For more information, visit:
Transform Your Career.

© AIPMM 2014 www.aipmm.com
Upcoming Courses
Athens, Greece
Belgrade, Serbia
Athens, Greece
Follow the links above for more information, or contact:
certification@aipmm.com.

© AIPMM 2014 www.aipmm.com
Please Join Us Again!
Mastering Product Positioning May 30th
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars
Global Product Management Talk
http://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakers
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification/

More from AIPMM Administration

As a Product Manager or Product Leader, you must ride the wave of rising salaries and expanding career paths in product management as you shift toward product-led growth. To do this successfully, you need to understand your current strengths and weaknesses. Strengthening your skills across all dimensions is key to success. One thing is certain: training prepares you for promotion. Skills you need now early in your career differ from those you will need to advance into leadership roles later. It is critical that you invest in your near-term personal growth, while also preparing for long-term career advancement. Join us as we explore what critical skills are needed for product management career progression, and how to evaluate and strengthen skills to change industries. We will share insights and findings from the second edition of our Product Management Skills Benchmark Report. WHAT YOU WILL LEARN: · 15 core skills for Product Managers and their impact on the career lifecycle · Tools and advice for improving skills, and opening career opportunities · How to emphasize your skills to boost your resume in 2022 and beyond

Accelerate Your PM Career in 2022!

AIPMM Administration

“Our product isn’t as successful as we expected.” “Product Manager, why is that? Does the product lack key features? Is our messaging confusing?” Commence inter-departmental finger pointing! As Product Managers, an intimate knowledge of our customers is our greatest resource for answering tough questions. More than a mere flow of activities, a customer journey helps us learn the “why” behind our customer’s behavior, from their first awareness of our product, to hopefully a long, loyal relationship with them. It’s a data-informed technique we use to coordinate cross-functional efforts and inspire smart decisions. Learn how to develop your Product Manager superpower: true customer insight. We’ll discuss how you can leverage customer journey maps to better drive adoption, deliver value, and delight customers. What You Will Learn: • How to leverage customer journey maps to understand customers, solve problems, influence decisions, and create customer value • How customer journey maps support the seamless alignment of the “Whole Product” • Tools to create an effective customer journey map – even for complex B2B situations

Customer Journey Maps – Your Secret Weapon to Driving Product Adoption

AIPMM Administration

iPhone or Android? Half full or half empty? DCU or MCU? Is one ‘better’ or can they co-exist? Questions like these are sure to stir emotions, invoke strong points of view, and heated discussion. For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? Why are there two roles that seem to be so closely related, yet are different? Do we need them both or can one person do both jobs? We could simply say that ‘Product Managers are externally focused on discovery and strategy while Product Owners are internally focused on delivery and execution,’ but that belies the nuance of the roles, and how they interact. We’re going to give you a practical orientation to navigating these roles as an individual contributor, and as a product leader. And we’re going to have some fun in the process! What You Will Learn: How the Product Manager and Product Owner Roles compare in scope and key responsibilities – and where they overlap. When to keep these roles separate, and when it’s best to combine them into a single role, and what the trade-offs are. What to do if you are in one of these roles and must work with the other role. Where each of the above approaches has worked well, with real-world examples

Product Manager vs Product Owner

AIPMM Administration

We know one of the biggest challenges Product Managers face is writing detailed requirements that empower your teams to create customer-centric products. In our previous webcast, Writing Product Requirements That Amplify Customer Needs, Colleen O’Rourke gave you a good foundation to build your requirements informed by customer research. Since you asked so many great questions during the discussion, we knew we should spend more time on this important topic. You wanted to know more about the practical ways to write effective requirements, how to justify the ROI of features, and how to address the challenges of effectively defining a Minimal Viable Product (MVP). In this month’s webcast, Tom Evans will dive deeper into these challenges. He’ll share tips and tricks that he has learned over the years to help you enable more effective team dynamics between product management and product development to ensure you are delivering meaningful value to your customers. What You Will Learn: How to use Story Mapping to refine problem scenarios and break down epics into user stories that create clarity across your team How to optimize the distribution of responsibilities on requirements How to think creatively about MVPs for new products and next generation products How to measure value delivery for products and features

Writing Product Requirements: Part 2 Increasing ROI and Alignment

AIPMM Administration

In our previous webcast, Robyn Brooks explored using Voice of the Customer techniques to better understand your customers’ needs to find “moments of truth,” and identify how your product can help them along their customer journey. But how do you take the insights that you gather during this process and convert them into detailed requirements that empower your teams to create customer-centric products? This month, Colleen O’Rourke will discuss the next steps that Product Managers must take to transform their market research insights into actionable product requirements. We’ll also look at the relationship between requirements and innovation, and how to ensure that you’re writing requirements that drive more meaningful solutions. What You Will Learn: • How to write requirements for both Agile and Waterfall processes • The spectrum of information that makes up “requirements” and which of these the Product Manager is responsible for • The key tools that every Product Manager should know to document requirements in detail • Tips, tricks, and pitfalls to avoid when writing requirements

Writing product requirements that amplify customer needs

AIPMM Administration

According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs. Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments. If you are truly vested in becoming more customer-oriented, join our webinar so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!

Harnessing the Voice of the Customer

AIPMM Administration

Maybe you just landed a Product Manager Interview… Congratulations! You’re on the verge of taking the next step in one of the most exciting and fastest-growing careers today. What do you do now? If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”. You scour typical product manager interview questions they ask and highly curated suggested answers. You memorize some and try to present yourself as the “perfect Product Manager”. Your stress level is likely to increase and hopefully you will be a bit more prepared. But is that all it takes? Join our webinar where we’ll discuss how to enhance your instincts and provide a framework for you to be at your best in a Product Management interview process. Learn the types of questions to expect and which experiences in your background you need to emphasize (or de-emphasize). We’ll discuss the preparation and research you will need to perform so you can best present yourself as the best candidate for the role. We want you to have the tools you need, specific to the type of company you are interviewing for and specific to your experience level. AND, with the impact of COVID-19 and the prevalence of virtual interviews done remotely, you will take away concepts and constructs that ensure you can present yourself most effectively in this new world of interviewing. Learn these actionable tips from Kenny Kranseler, who has interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. What You Will Learn: • The skills a company is looking for in a prospective PM and potential biases you face based on your background • The types of questions you will be asked and frameworks for how to prepare so you can put your best foot forward • How to alter your interview preparation to shine in the new world of remote/virtual interviewing

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

AIPMM Administration

In this second part of a two-part series, we’re going to continue covering one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills – Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we presented the big picture of Competitive Analysis, and identified the nine different dimensions of research and analysis needed to get a thorough understanding of the competitive landscape. In Part 2, we’ll review the final five dimensions of analysis in more depth, and complete the survey of critical tools and frameworks to use. We’ll discuss how to make Competitive Analysis a regular part of your work without breaking a sweat, and how to turn analysis into actionable insights to both build products that matter, and market them most effectively. What You Will Learn: Specific tools and techniques for the last five dimensions of Competitive Analysis so that you can put them to work right away Answer the critical question of Product Management: So What? Now that you understand the competitive landscape, you’ll learn how to apply Competitive Insights that drive product and marketing strategy Learn best practices and processes to make Competitive Analysis a regular part of your Product Management work week, so that you’re always on top, building products that matter

Beat the Competition, Part 2: Driving a Product Strategy that Wins

AIPMM Administration

90% of the people you talk to are harmful to your new project. Engage the RIGHT people to create a compelling offering - faster. There is a small but key group of people within every market that most strategies are blind to. This group leads the mass-market by adopting and proving new high-impact concepts. We call these people Gateway Adopters. Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage insights from 100’s of interviews, 400,000+ data points and over 3,800 high stakes projects - so you can understand: That demographics are not enough The market-leading Gateway Adopters in your market How to find, engage, Market and Sell to the people most likely to buy Generate revenues faster by delivering compelling market-fit 75% sooner This is one session of the three-part series; Lean is not enough. Land compelling with the right buyer – fast. The next sessions in this series covers: Viable is not enough. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept. Faster sprints is not the answer. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

AIPMM Administration

In this first part of a two-part series, we’re going to visit one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills - Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we will go over the big picture of Competitive Analysis, identifying the nine different dimensions of research and analysis you can conduct to get a thorough understanding of the competitive landscape. We’ll discuss identifying which competitors matter most, and how to deeply understand your key competitors. Don’t miss Part 2 in this series, where we’ll complete the survey of critical tools and frameworks to use, show how to make Competitive Analysis a regular part of your work without breaking a sweat, and explain how to turn analysis into actionable insights. These insights will enable you to build products that matter, and to market them more effectively. What You Will Learn: Nine dimensions of Competitive Analysis, so you get a holistic view of your competitors How Competitive Analysis can inform your Product Planning, Delivery, and Marketing Strategy work Specific tools and techniques for the first four dimensions of Competitive Analysis so that you can put them to work right away

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

AIPMM Administration

What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. You Will Learn How to Position Your LinkedIn Profile to: Network with industry experts Get noticed by recruiters Change industries or job function Move into a leadership role Tell a story of your interests and passion

How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM Profile

AIPMM Administration

Are you stepping up and being a Product Management leader in your job? If not, you’re shortchanging not only yourself and your career, but also your entire team. Every product needs a true leader and true champion that can make sure it has the best chances of success. And as the Product Manager, that’s the role that you need to fill. This webcast will cover what leadership is, styles of leadership, and the unique challenges of being a Product Management leader. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Leadership styles Increasing your team’s perception of you as a leader Unique challenges of leading for Product Managers

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

AIPMM Administration

Success in your Product Management career is no accident. The people who advance rapidly and rise above the crowd usually have plans and strategies in place to support achieving their goals. This webcast will give you five simple (yet critical) strategies that you can begin to employ immediately. If you are serious about becoming a Product Management leader and accelerating your career, then sign up now to reserve your spot. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · Five strategies to employ to accelerate your Product Management career · Techniques to rapidly improve your effectiveness as a Product Manager · Tips and tricks to gain credibility and visibility with company executives

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

AIPMM Administration

In the Product Management profession there are certain mistakes that can completely derail your career. Make the wrong move and you may be forced to leave your company and may even have the mistake follow you for years to come. Thankfully, this webcast will help you avoid the five most common Product Management sins. In this webcast we will share the biggest mistakes that 280 Group has seen others make. This is a must-attend webcast for anyone serious about making their Product Management career successful. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · The most common career-limiting Product Management mistakes · How to avoid them in your own efforts · Situations and people to avoid so your career isn’t slowed down

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

AIPMM Administration

Why do some Product Managers get promoted rapidly, while others take years to move up? Often, it’s not because they work harder or are more talented. Many times, it is simply because they have created a clear career plan and leveraged learnings from the mistakes of others. In this webcast we will discuss tips and strategies to specifically increase the velocity of your Product Management career. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Specific tips on what you can start doing now to advance Tools you should master to help grow your career Tips to help differentiate yourself from other Product Managers

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

AIPMM Administration

Product managers understand the need to be able to plan and forecast delivery dates. It is one of the foundations of building confidence with management to allow the team greater autonomy. Further, if you can’t predict release dates, it is hard to have crucial conversations with management about tradeoffs, and with Marketing about launch dates. In this webcast, Agile and Lean product management expert Greg Cohen will take you beyond story points and clear-up misconceptions about Agile planning. He will cover how to use the data to put control back in your hands as a product manager using a process that works across most types of Agile teams. To get the most out of this talk, you should have experience working in an agile development environment. You Will Learn: How to get better clarity and a deeper understanding of Agile planning How to better predict release dates that drive your conversations with management The importance of using data to plan releases and how it sets you up for success with Agile teams

Predictable delivery

AIPMM Administration

Over the last three parts of our webcasts, we’ve explored key topics in more depth that make the difference between an ordinary PM and one that shoots for the stars. In this last session, Pamela Schure explores how to put your team in the right position to bring great products to market. She’ll tackle what it takes to get the most out of your team, encouraging and using diverse ideas from everyone to encourage a stronger team dynamic. How do you gain 100% engagement, and influence them to set their expectations high? How do you keep both technical and non-technical members on board? From the intern who’s helping over the summer to the head of a stakeholder team, it’s tricky keeping everyone on message and on task. She’ll guide you in tactics that work with teams large and small. Any discussion of team success includes understanding what it means to manage up. If you want to ensure the best shot at success for your team and product, you must turn execs into sponsors and supporters of your team’s efforts. Join us to discover new ways of looking at teamwork and leadership. You Will Learn How To: Develop key strategies to build team success Create a strong team dynamic by leveraging diverse ideas from the team Achieve high team engagement in both large and small teams Build executive support for your product

Becoming Expert: Are you the Product Leader Your Team Needs

AIPMM Administration

nsure your organization structure, roles, responsibilities, processes, and tools are streamlined and aligned with your mission and vision to help you achieve your desired goals and objectives. Continue with Linda in the series to learn how to: Assess your organization, identify any gaps in the core activities, and streamline the workflow Ensure your corporate culture is well communicated and applied throughout your organization Define and measure goals, objectives, and initiatives based on the balanced scorecard framework

Organizational Effectiveness - Organizational Development and Effectiveness

AIPMM Administration

More from AIPMM Administration (20)