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Aimee Hornberger - Portfolio

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Aimee Hornberger - Portfolio

  1. 1. Aimee Hornberger
  2. 2. Aimee Hornberger I specialize in Web Design, Development, and Digital Marketing. For the past 7 years I’ve focused on developing outstanding SOLUTIONS for start-ups, medium-size & small companies looking to establish, expand, or update their marketing efforts. I have an MBA in Entrepreneurship and Marketing from the University of Notre Dame and a Bachelors degree in Business from Pepperdine University. I specialize in DRIVING TRAFFIC to your site and optimizing conversions through: ➽  On Page Search Engine Optimization ➽  Link Building & Off Page Optimization ➽  Email Marketing ➽  User Interface Optimization ➽  Content Marketing & Blogging ➽  Social Media Management ➽  Website Design & Development ➽  Graphic Design I have been able to increase my client’s website traffic by more than 200% within 6 months of Website and Content Optimization. For most of our small to medium sized companies I recommend focusing on very targeted groups of internet users and saturating that niche (as opposed to focusing on a broad market and competing against much larger players.)
  3. 3. My Clients I have extensive experience working with businesses of all sizes, including NPOs, start-ups, small businesses, and multi-nationals. I have completed projects for Law Firms, Recruiting Agencies, Design Firms, Health Care / Insurance companies, Non-profits, Real Estate firms, Technology / Software companies, Renewable Energy start-ups, Manufacturing firms, and Business Consulting firms. Aimee has a unique entrepreneurial sense, creativity, and immense drive. She is able to look at problems from unconventional angles, which open doors to innovative and effective solutions. Her passion for technology and graphic design wonderfully complements her business skill-set. Aimee creates great-looking websites & applications that are surprisingly easy-to-use! That drove a ton of traffic to our site! Aimee is extremely self-motivated and brings an inspired perspective to pragmatic discussions. She is capable and generous with her talents and passion. I hold her in high regard and feel lucky to have worked with her. Aimee has the innate ability to understand what you looking for (design-wise) and turn it into graphics and other marketing materials. That's a rare quality! She also have a knack for creating images and designs that Pop and grab your attention.
  4. 4. Recent Work
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  6. 6. Recent Work http:/ /www.hornbergerlawcorp.com/
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  9. 9. Recent Work Experience with: Drip Campaigns Auto Responders Newsletters
  10. 10. Recent Work Experience with: Twitter Facebook LinkedIn
  11. 11. Recent Work 1.  Isolate Target Market: First I isolated the target audience. In this case, for my client, a recruiting firm specializing in Logistics and Operations jobs – the target was job seekers looking for / experienced with these types of careers. 2.  Keyword Research: Next we did Keyword Research using Google Keyword Tool and SEOmoz to isolate a collection of no more than 100 search terms with a significant volume of traffic (but also low or medium competition.) This was an Organic SEO Campaign. 3.  SEO Implementation: Our SEO Strategy consisted of placing our keywords on every single page of the website in the proper locations to gain SERP attention. Then we generated content (with keywords) and submitted it to industry bloggers, social media contracts, and social bookmarking sites - to gain inbound links and improve our off page SEO link profile. http:/ /interstate4jobs.com 4.  Test SEO Results: Over the course of the year we almost tripled the number of visitors (website traffic) per month. One major conversion metric was the number of visitors who submitted job applications through the web form – this metric improved by 242% over the course of the year.
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  14. 14. Aimee Hornberger

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