RMIT organizing team of Marketing Challengers 2012 came to AiiM to seek help for motivating the young candidates go beyond and forward in the Levi's Campaign "Go Forth".
Here what AiiM gave them, an inspiring presentation about how to be creative in advertising.
13. Q: “IF YOU ARE JUSTICE, WHY HIDE
YOURSELF AFTER A MASK?”
14. “IT ISN’T ABOUT ME. THIS MASK IS A SYMBOL.
BEHIND THIS MASK, IT CAN BE ANY ONE”
15. BIG IDEA:
BATMAN CAN BE ANY ONE
COMMUNICATION PROPOSITION:
JUSTICE IS AMONG US, WITHIN US
16. RECAP
THE BRIEF:
RESTORE JUSTICE & PEACE IN GOTHAM CITY
THE CHALLENGE:
GOTHAM IS ALWAYS THREATENED BY DEVILS, STRONGER & STRONGER DEVIL
THE INSIGHT:
IF WE CAN MAKE PEOPLE BELIEVE IN JUSTICE,
WE WILL NEVER HAVE TO FIGHT ALONE.
17. BIG IDEA:
CREATE A SYMBOL, A LEGEND THAT INSPIRES EVERY ONE
TO BELIEVE & FIGHT FOR JUSTICE
18. WHAT IS THE CHALLENGES PREVENT
SOME (MORE) OF YOU TO “BE LIKE DARK KNIGHT” ?
19. THE LAZINESS – IN THINKING
LACK OF PREPARATION, THINKING, TRYING
52. RELAX, IT’S ME :P
Let me know if I can help
• NGUYỄN VIỆT DŨNG
• Business Director, AiiM
• Dung.nguyen@aiim.edu.vn
• 093 902 1508
• Download slide here:
• www.Slideshare.net/aiimeducation
53. BRIEF INTRODUCTION
Community management
Head of Client Services
Head of Strategic Planning