5. “A Specialized Unit (SU) is a proactive
expansion strategy to provide and increase the
number of ELD Experiences at Local and
National level. SU are an opportunity to reach
more markets”.
WHAT?
6. Old Expansion Mechanism: IG -> MC/LC -> Feasibility
study -> Extensor LC selection -> approval at national
conference -> legalization -> operation -> development
Main Problems:
bureaucratic, time consuming, centralized
7. “How to grow consistently, reducing the bureaucracy of
the expansion process?”
SUs! @
SU
SU
SU
SU
WHY?
9. SU strategy: Main Benefits
- Agility
- Flexibility for proactive approaches
- Expansion Criteria
- Expansion as a national focus
- Decentralization: LCs responsible for Networks’
Expansion
13. - Define a local Expansion Manager on your LC
- Evolve the SUs on your strategic planning
- Define support standards, together with the SU leader and your
local Expansion Manager (specific and trainings, visits, events, etc)
- Integrate SU EB on your local communication channels
HOW TO MANAGE AN OU?
14. MAIN GAPS OF SU STRUCTURE
Support
Tracking &
Mgmt.
Communica
tion
Investments
15. MAIN GAPS
1. SUPPORT
- It’s not the LC focus, they have different local priorities, it’s wasn’t
planned, they are not truly committed
2. COMMUNICATION
- It takes too long to receive an answer (sense of urgency), they’re
not available to clarifications, strategies are not designed together
3. INVESTMENTS, TRAINING AND VISITS
- Insufficient number of visits, low knowledge of local reality,
generic trainings
4. MANAGEMENT
- low level of autonomy for decision making.
18. 2015 (projection)
70 Official
Entities
Around 3 Years to
develop 32 new
Official Entities
2011 - 2012
LCs – 34
Extensions – 4
EIs – 4
OUs – 28
Official Entities: 38
Total Entities: 70
Low bureaucracy
National focus
2015 Vision
2005
LCs – 15
Extensions – 3
Official Entities: 18
Total Entities: 18
No LTP for Expansion
Reactive Demand
2010
LCs – 32
Extensions – 1
Official Entities: 33
Total Entities: 33
2010 Vision
“rapidly growing network”
Expansion Criteria
CASE: BRAZIL