Slide presentation for the Office of Minority Health Leadership Summit's Pre-Summit Workshop on New Media and Communities of Color

1. New Media & Communities of Color INTRODUCTIONS Blake Crawford Director, Div. of Information & Education Office of Minority Health, OPHS/OS PRESENTERS Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy, HHS Michelle Samplin-Salgado New Media Strategist, AIDS.gov John Snow, Inc.

2. Why we care.

4. And you?

6. AIDS.gov

11. Let’s get started

12. Stand up if… http://flickr.com/photos/tompagenet/423921086 / AIDS.gov

13. We’re all learning.

14. “ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” - Price-Waterhouse, 2006

16. New Media Landscape AIDS.gov

17. It’s a conversation http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=116925014949105791191.00045c9dd6cebd5e130f5&ll=24.527135,14.765625&spn=114.968321,226.40625&z=2

18. Levels the playing field http://www.flickr.com/photos/susieq3c/1425893128/ AIDS.gov

19. It’s peer-to-peer www.slideshare.net/davidwilcox/ fundraising-game-presentation

20. Transparent Inclusive Authentic Vibrant

21. Every minute, ten hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet

22. 1.5 million new blog posts in are created every day. http://technoratimedia.com

23. If Facebook were a country, it would be 8th most populated in the world. Slide Source: Wave3/Universal McCann

24. In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast. Slide Source: Wave3/Universal McCann

25. What do you know about your community? AIDS.gov

26. What do you want to know about your community? AIDS.gov

27. Online Health Info http://flickr.com/photos/marsdd/2457724490/

32. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email . Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**

33. 55%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different online groups. (shown as a percentage of population using a high-speed connection from home) Whites (56%) Blacks (41%) English-Speaking Hispanics (55%) 18-29 Years Old (69%) 30-49 Years Old (68%) 50-64 Years Old (49%) 65+ Years Old (19%) No High School Degree (29%) College Graduates (78%) <$30K Income (31%) >$75K Income (82%) Men (57%) Women (52%) High School Graduates (39%) Urban (56%) Suburban (59%) Rural (38%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org

35. “ Let us be the generation that reshapes our economy to compete in the digital age…and let's lay down broadband lines through the heart of inner cities and rural towns all across America.” - BARACK OBAMA, Presidential Announcement Speech Springfield, IL, February 10 ,2007

36. http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov /

37. New media helps us connect , create , collaborate , and listen .

38. Connect http://justinshivjournal.blogspot.com/

39. Connect www.standupforhealthcare.org/blog

40. Connect http://www.myspace.com/plannedparenthood

41. Listen http://www.twitter.com/AIDSgov

42. Listen http://search.twitter.com

43. Collaborate

44. Collaborate http://hispc.pbwiki.com/

45. Connect

46. Create AIDS.gov

47. Create www.nih.gov/news/radio/nihpodcast.htm

48. Create www.youtube.com/watch?v=N60YpPv-aGw

49. Lots of shiny toys Shiny toy syndrome AIDS.gov http://flickr.com/photos/pollyann/2103126984/

50. Post AIDS.gov

51. RU Ready? AIDS.gov

52. www.edelman.com

57. Listen. Learn. Adapt. http://www.slideshare.net/kanter/listen-learn-adapt-the-secret-to-nonprofit-social-media-success

58. When I get back to my organization, my first new media step will be…

59. Stay connected! Miguel Gomez: [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov: http://blog.aids.gov http://twitter.com/aidsgov http://myspace.com/aidsgov http://www.facebook.com/pages/AIDSgov/8039057811 CDC eHealth Data Briefs : www.cdc.gov/healthmarketing/ehm/databriefs/ HHS Center for Social Media: Website coming soon!