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Guide line
12BET.FANPAGE
table of contents
Content guide                   Page 3 - 8

Timeline new feature & design   Page 9 - 20

Tactics guide                   Page 21 - 28

Recommend and not               Page 29 - 31

Daily task                      Page 32 - 33

Successful fanpage example      Page 34 - 35
12bet fanpage
Contents could be use
Type 1: Active Feed
Active Feed mean sharing relate and
interes content from various sources.
Use short status with Feed can help
people keep come back to 12BET fan
page.




GUIDE LINE
• Encourage people to Like Fanpage
• Post useful, interesting content from
  various sources, regularly.
• Monitor and participate in the
  comments on 12BET Fanpage
Type 2: Use photos
One photo and short status can be
good for fanpage update. It’s easier
to talk about 12BET by photos than
text base




GUIDE LINE
• Use pictures to show 12BET product.
• Collect images from customers, CSR
  or sport event to show.
• Some time post pictures of your team
  at work. They will make your
  company easier to relate to.
Type 3: Use Video
Media content is the most favorite
content in Facebook. With one
interes content video, Fanpage can
recruit at least 3-5 new fan.




GUIDE LINE
• Post recordings of top-notch talks
given by your team members.
• Post videos that show 12BET
product in action.
• Sharing top trend video relate to
gambling industry
Type 4:
Offline marketing
Highlight Offline Marketing on
Fanpage is a dynamic way to viral
your Brand to social audiences




GUIDE LINE
• Highlight company sponsorships
(Widgan Athletic, Newcastle United FC )
• Highlight events organized by 12BET or
which we’ll be attending (12BET World
Open 2011)
Daily content percentage
    Fanpage content share throught
    other internet source (content must
    be relate to gambling industry)


                                          20%


                                                                           Fanpage content share through
                                                                            Auto update content feed from
                                              Fanpage content is
                                            human status, comment   50%   Corporate blog or Twitter Account
                                             and engage with fan
                                                  member

                                    20%

Fanpage content is photo and
video upload (Relate to 12BET:
Product, sponsor, offline event,                10%
CSR v.v)
fanpage
new design & feature
over view         Fans can now send
                                            private messages
                                            directly to the brand.
                                            This feature can be
                                            disabled.


Branded cover photo
 (851x315) and profile
   pic (125X125) allow
         for maximum
             creativity


                                 Applications and tabs
                                 appear as “favorites”
                                 beneath cover photo
                                 as thumbnails. You
                                 select four to display.



                                 Friends of user that
                                 like the page
   Pinned posts keep
    features at top of
      page for 7 days




                                 Timeline
                                 automatically inserts
                                 geo-targeted posts
                                 for fans in that
                                 country/city
over view
            Fan posts aggregated
            in a separate stream




                Browse page history
                chronologically




            Ability to post content
            in full page width box
COVER PHOTO
                                                                             Add 12BET sight to cover
                                                                             with beauty and creative




GUIDE LINE
Think of cover photo as your            overlays on pictures.
showcase. Use an image that best        Keep an eye on Facebook Policy
fits your brand but also make sure to   i.e.Facebook doesn’t allow Callsto
create impact and emotion. Don’t        Action.
forget to update regular. Avoid text
PROFILE PICTURE          GUIDE LINE
                         You can make a creative
                         overlap of your Profile Picture
                         and Cover Photo but remember
                         to avoid repetition




Use 12BETcompany logo
or image associated to
page content
view & apps

                                                                           Photos and custom apps
                                                                           appear at the top. A
                                                                           detailed view is available
                                                                           by the far right arrow.




GUIDE LINE
You can customize images for your apps and rearrange them in the
order of importance. There are many other details for this section, it’s
important to get to know them
larger storie
                GUIDE LINE
                This change work great with sharing media news or status
                (video, picture)




                 The new page design allows the use
                 of bigger more impactful photos to
                 tell better stories. You can also include
                 a person with, date and location with
                 your story.
sta r c o nt e nt                                                       You can expand a post
                                                                        by clicking the star to
                                                                        underline a specific story,
                                                                        event or campaign.
                                                                        You can also hide posts
                                                                        that are irrelevant or not
                                                                        as engaging.




GUIDE LINE
Star Content works well with image and videos. You can easily attract
attention to featured campaigns, moments or even products/services
m i l e sto n e s                                                                    Set milestones for key
                                                                                     moments through time.
                                                                                     Timeline is a perfect fit for
                                                                                     history of events.




GUIDE LINE
You can use timeline to create nostalgic moments, a wow effect or simply to inform
You can pin a post to keep an entry
              at the top of your page. A pinned
pinned post   post can be kept for up to seven days




              GUIDE LINE
              Pinned posts are great for campaigns that you want to
              keep alive
date selector     Users can navigate in time and jump
                  to a specific period to discover past
                  stories and events.




                GUIDE LINE
                For established brands it’s always great and effective to share
                how things started with the company whether it be an image of
                the first store, first product packaging or pictures of founders.
5 MUST DO
to redesign fanpage
Redesign 12BET Brand page using new timeline features
Upload a cover photo (see page .... for guide)
You may need to rearrange your views and apps
Add Brand description and information
nsert the back catalog of the brand >> + reconstruct history
tactics 12bet fanpage
"like" baiting
  Ask your fans to ‘like’ a post for a
fun reason (keep it on brand) and
    get ready to add the term “like
baiting” to your vernacular.We’ve
 seen 10-20x the normal feedback
levels with these posts. If asked for
   the right reason you get a good
               level of conversation.
famous "quotes"
          Everyone loves a quote and
  regardless of your brand or industry
    vertical, it’s likely a philosopher or
     notable personality has made a
      quotable statement about it. A
    well-chosen quote posted to your
    page can see a strong response.
true or false
Post a bold statement and let your
  fans discuss amongst themselves
        whether or not they agree.
   We’ve seen a greater response
than simply asking people to share
      their opinion with no prompt.
this vs that
“This vs. That” is a quick way to poll
  your fans on their preference for
        something product related.
          Use this as a simple market
research tool for your brand or just
                  stir up conversation.
Filling in.......
People are more likely to engage
     with a post that spells out very
 easily what is wanted from them.
  A ‘Fill in the Blanks’ post requires
little effort and sees a big uptake
           from the easily distracted
                     Facebook user.
Featured fan
 A simple way to inject a genuine
    feeling of community into your
     Facebook Page is to award a
 “Featured Fan”. It’s a simple way
to showcase your advocates and
    encourages others to be more
                            involved.
  It also gives a “human” edge to
        the personality of the page
brand
       People have connected with
     your Facebook Page because
  they like your brand so don’t feel
   reluctant to be “product proud”
  on your page. But don’t just post
   a pack shot. Make sure they are
 creative or have some contextual
          relevance to people’s lives.
Yes it is easier if you have an iconic
brand, but remember social should
  be about quality not quantity. So
 appeal to your core fan base and
not pander to the wider hive mind.
recommend
   and

 NOT
12bet fanpage
Not recommend action
In Frequent posts           Inconsistent posts
Declarative posts           Repetitive topics

No call to action in post   Text only status updates
12bet fanpage
recommend action
More links, more photos, more videos
Always include media in posts

Interest and more post at weekend

Post 1-2 time per day with manual post

Post with consistent timing

More Interrogative posts
Not plain but varied topics
Asking for response (“Like” if you...)
12BET Fanpage
Daily task
Daily Action
Post 1-2 time per day with manual post
(Using content percentage for your reference)

Visit 30 fan’s profile, comment on their activities

Add 20 friends by 12BET personal profile

Reply all comment on 12BET fanpage

Using at least 2 tactic (p20-27) every 3 days
15   examples
     Success Bussiness Fanpage
Fanpage guideline
Thank

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Fanpage guideline

  • 2. table of contents Content guide Page 3 - 8 Timeline new feature & design Page 9 - 20 Tactics guide Page 21 - 28 Recommend and not Page 29 - 31 Daily task Page 32 - 33 Successful fanpage example Page 34 - 35
  • 4. Type 1: Active Feed Active Feed mean sharing relate and interes content from various sources. Use short status with Feed can help people keep come back to 12BET fan page. GUIDE LINE • Encourage people to Like Fanpage • Post useful, interesting content from various sources, regularly. • Monitor and participate in the comments on 12BET Fanpage
  • 5. Type 2: Use photos One photo and short status can be good for fanpage update. It’s easier to talk about 12BET by photos than text base GUIDE LINE • Use pictures to show 12BET product. • Collect images from customers, CSR or sport event to show. • Some time post pictures of your team at work. They will make your company easier to relate to.
  • 6. Type 3: Use Video Media content is the most favorite content in Facebook. With one interes content video, Fanpage can recruit at least 3-5 new fan. GUIDE LINE • Post recordings of top-notch talks given by your team members. • Post videos that show 12BET product in action. • Sharing top trend video relate to gambling industry
  • 7. Type 4: Offline marketing Highlight Offline Marketing on Fanpage is a dynamic way to viral your Brand to social audiences GUIDE LINE • Highlight company sponsorships (Widgan Athletic, Newcastle United FC ) • Highlight events organized by 12BET or which we’ll be attending (12BET World Open 2011)
  • 8. Daily content percentage Fanpage content share throught other internet source (content must be relate to gambling industry) 20% Fanpage content share through Auto update content feed from Fanpage content is human status, comment 50% Corporate blog or Twitter Account and engage with fan member 20% Fanpage content is photo and video upload (Relate to 12BET: Product, sponsor, offline event, 10% CSR v.v)
  • 10. over view Fans can now send private messages directly to the brand. This feature can be disabled. Branded cover photo (851x315) and profile pic (125X125) allow for maximum creativity Applications and tabs appear as “favorites” beneath cover photo as thumbnails. You select four to display. Friends of user that like the page Pinned posts keep features at top of page for 7 days Timeline automatically inserts geo-targeted posts for fans in that country/city
  • 11. over view Fan posts aggregated in a separate stream Browse page history chronologically Ability to post content in full page width box
  • 12. COVER PHOTO Add 12BET sight to cover with beauty and creative GUIDE LINE Think of cover photo as your overlays on pictures. showcase. Use an image that best Keep an eye on Facebook Policy fits your brand but also make sure to i.e.Facebook doesn’t allow Callsto create impact and emotion. Don’t Action. forget to update regular. Avoid text
  • 13. PROFILE PICTURE GUIDE LINE You can make a creative overlap of your Profile Picture and Cover Photo but remember to avoid repetition Use 12BETcompany logo or image associated to page content
  • 14. view & apps Photos and custom apps appear at the top. A detailed view is available by the far right arrow. GUIDE LINE You can customize images for your apps and rearrange them in the order of importance. There are many other details for this section, it’s important to get to know them
  • 15. larger storie GUIDE LINE This change work great with sharing media news or status (video, picture) The new page design allows the use of bigger more impactful photos to tell better stories. You can also include a person with, date and location with your story.
  • 16. sta r c o nt e nt You can expand a post by clicking the star to underline a specific story, event or campaign. You can also hide posts that are irrelevant or not as engaging. GUIDE LINE Star Content works well with image and videos. You can easily attract attention to featured campaigns, moments or even products/services
  • 17. m i l e sto n e s Set milestones for key moments through time. Timeline is a perfect fit for history of events. GUIDE LINE You can use timeline to create nostalgic moments, a wow effect or simply to inform
  • 18. You can pin a post to keep an entry at the top of your page. A pinned pinned post post can be kept for up to seven days GUIDE LINE Pinned posts are great for campaigns that you want to keep alive
  • 19. date selector Users can navigate in time and jump to a specific period to discover past stories and events. GUIDE LINE For established brands it’s always great and effective to share how things started with the company whether it be an image of the first store, first product packaging or pictures of founders.
  • 20. 5 MUST DO to redesign fanpage Redesign 12BET Brand page using new timeline features Upload a cover photo (see page .... for guide) You may need to rearrange your views and apps Add Brand description and information nsert the back catalog of the brand >> + reconstruct history
  • 22. "like" baiting Ask your fans to ‘like’ a post for a fun reason (keep it on brand) and get ready to add the term “like baiting” to your vernacular.We’ve seen 10-20x the normal feedback levels with these posts. If asked for the right reason you get a good level of conversation.
  • 23. famous "quotes" Everyone loves a quote and regardless of your brand or industry vertical, it’s likely a philosopher or notable personality has made a quotable statement about it. A well-chosen quote posted to your page can see a strong response.
  • 24. true or false Post a bold statement and let your fans discuss amongst themselves whether or not they agree. We’ve seen a greater response than simply asking people to share their opinion with no prompt.
  • 25. this vs that “This vs. That” is a quick way to poll your fans on their preference for something product related. Use this as a simple market research tool for your brand or just stir up conversation.
  • 26. Filling in....... People are more likely to engage with a post that spells out very easily what is wanted from them. A ‘Fill in the Blanks’ post requires little effort and sees a big uptake from the easily distracted Facebook user.
  • 27. Featured fan A simple way to inject a genuine feeling of community into your Facebook Page is to award a “Featured Fan”. It’s a simple way to showcase your advocates and encourages others to be more involved. It also gives a “human” edge to the personality of the page
  • 28. brand People have connected with your Facebook Page because they like your brand so don’t feel reluctant to be “product proud” on your page. But don’t just post a pack shot. Make sure they are creative or have some contextual relevance to people’s lives. Yes it is easier if you have an iconic brand, but remember social should be about quality not quantity. So appeal to your core fan base and not pander to the wider hive mind.
  • 29. recommend and NOT
  • 30. 12bet fanpage Not recommend action In Frequent posts Inconsistent posts Declarative posts Repetitive topics No call to action in post Text only status updates
  • 31. 12bet fanpage recommend action More links, more photos, more videos Always include media in posts Interest and more post at weekend Post 1-2 time per day with manual post Post with consistent timing More Interrogative posts Not plain but varied topics Asking for response (“Like” if you...)
  • 33. Daily Action Post 1-2 time per day with manual post (Using content percentage for your reference) Visit 30 fan’s profile, comment on their activities Add 20 friends by 12BET personal profile Reply all comment on 12BET fanpage Using at least 2 tactic (p20-27) every 3 days
  • 34. 15 examples Success Bussiness Fanpage
  • 36. Thank